ShineOn Milky Lip Jelly
ShineOn Milky Lip Jelly
The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.
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- 😘Non-Sticky Gloss
- ✨High-Shine Finish
- 💧Hydrating
- 🌸Vegan
- 🥑Nourishing Oils
- 😳Sensitive Skin Safe
Tell Me More
Tell Me More
Shine of a gloss, comfort of a balm. Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.
Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
How to Use
How to Use
Just swipe and smile! Apply over bare lips or pair with OneLiner Lip Liner.
Ingredients
Ingredients
Chill: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035).
Magic: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Silica, Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).
Spicy, Wild: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Red 30 Lake (CI 73360).
XOXO, Fire: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).
Oat, Almond, Coconut, Cashew, Pistachio: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).
Sesame: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Ricinus Communis (Castor) Seed Oil, Octyldodecanol, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).
![Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Sesame_ad8b16b9-0fe1-4c06-b69f-bf9329204408.webp?v=1726681186&width=1445)
![Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard7.png?v=1741223622&width=1445)
![[Shared: All milky shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out]](http://www.tower28beauty.com/cdn/shop/products/ShineOn-Lip-Milky-Jelly-Swatches---Ppage.png?v=1741223622&width=1445)
![[Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched on three different skin tones]](http://www.tower28beauty.com/cdn/shop/products/ShineOn-Lip-Jelly-Arm-Swatches---Ppage_325dcc3b-535b-4e6e-a93a-90b00c9a9b0a.png?v=1741223622&width=1445)
![Coconut [Closeup photo of very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard12.png?v=1741223622&width=1445)
![Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard8.png?v=1741223622&width=1445)
![Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard10.png?v=1741223622&width=1445)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Cashew_919613af-9434-40aa-87a3-1bf5b50e8d30.webp?v=1741223622&width=1445)
![Cashew [Photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Cashew (a milky rosy-brown) in an acrylic slim lip gloss tube with "Tower 28" logo underneath her chin. ]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard13.png?v=1741223622&width=1445)
![Coconut [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Coconut (a milky mauve-pink)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard9.png?v=1741223622&width=1445)
![Coconut [Photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Coconut (a milky mauve-pink) in an acrylic slim lip gloss tube with "Tower 28" logo over her temple.]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard6.png?v=1741223622&width=1445)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Coconut_84429ef6-fbf3-4b22-876d-0f330704c008.webp?v=1741223622&width=1445)
![Oat [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard3.png?v=1741223610&width=1445)
![Oat [Closeup photo of very glossy lips, smiling and wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard4.png?v=1741223610&width=1445)
![Oat [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Oat (a milky peachy-pink)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard2.png?v=1741223610&width=1445)
![Almond [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Almond (a milky chocolate-brown)]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard1.png?v=1741223610&width=1445)
![Almond [Closeup photo of a girl holding a Tower 28 Beauty ShineOn Milky Lip Jelly in shade Almond (a milky chocolate brown) in an acrylic slim lip gloss tube with "Tower 28" logo over her her chin.]](http://www.tower28beauty.com/cdn/shop/products/milkyppageArtboard14.png?v=1741223610&width=1445)
![Pistachio [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Pistachio]](http://www.tower28beauty.com/cdn/shop/products/LipSwatchPistachioMilkyLipJelly_03f60622-f18b-4df8-8b77-b6d8e213fa73.jpg?v=1741223610&width=1445)
![Sesame [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Sesame]](http://www.tower28beauty.com/cdn/shop/products/s2593812-av-02_04c3bdb5-6bc8-49fe-8391-4d0c3d1f59b5.png?v=1741223610&width=1445)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Oat_3bae5a64-ed1a-4f14-b604-b2089c610fb4.webp?v=1741223610&width=1445)
![Sesame [Closeup photo of a girl with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Sesame]](http://www.tower28beauty.com/cdn/shop/products/KorynnSesame_6925caf4-3ad1-4d7e-9c9e-9fea90ac6c32.png?v=1741223610&width=1445)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Almond_0b58f13c-b2eb-4e72-9d64-9bcf441c0dec.webp?v=1741223610&width=1445)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Pistachio_f1f993b1-2abd-41fe-8b54-982178c3cd92.webp?v=1741223610&width=1445)
![[Shared - Closeup photo of a girl with brown hair smiling, holding up 4 Tower 28 Beauty ShineOn Milky Lip Jellies (assorted shades) to her face]](http://www.tower28beauty.com/cdn/shop/products/p2375442-av-01.png?v=1692379761&width=1445)
ShineOn Milky Lip Jelly
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ShineOn Milky Lip Jelly
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Shine of a Gloss, Comfort of a Balm ✨
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Pistachio
Semi-sheer, milky nude pink -
Iced XOXO
Sheer pink with gold shimmer -
XOXO
Sheer pink -
Chill
Clear Gloss -
Magic
Clear gloss with gold shimmer -
Sesame
Semi-sheer, milky mauve -
Fire
Sheer orange -
Spicy
Sheer-ish red -
Wild
Sheer-ish raspberry -
Coconut
Semi-sheer, milky rosy pink -
Cashew
Semi-sheer, milky rosy brown -
Oat
Semi-sheer, milky peachy pink -
Almond
Semi-sheer, milky chocolate
The alt milk 🥛 of lip gloss —made with plant-based 🥑 ingredients that are good for you in a comfortable, non-sticky formula 💋.
Tower 28 IRL
Skin Type: Combination
Skin Type:
Combination
@fallonsmythe
-
“Tower 28 Is Making Sensitive Skin 🎉 Fun”
F.A.Q.
What does ShineOn Lip Jelly feel like on the lips?
What does ShineOn Lip Jelly taste like?
Is ShineOn Lip Jelly a plumping lip gloss?
Is ShineOn Lip Jelly vegan + cruelty-free?
- GKgayle k.Verified BuyerReviewingShineOn Lip JellyI recommend this productSkin Tone MediumWhat Did You Like About This Product? Staying Power, Easy To BlendWould You Recommend This Product? YesRated 5 out of 5 stars1 week agoJuicy lips
Nice hydrating not sticky gloss for everyday wear!
Was this helpful? - LLaurenVerified BuyerReviewingShineOn Lip JellyI recommend this productSkin Tone FairWhat Did You Like About This Product? ColorWould You Recommend This Product? YesRated 5 out of 5 stars1 week agoForever Repurchase
Sesame is the perfect milky mauve color for soft summers (ifkyk). I've repurchased this 4 times now and will always have one in my bag. Comfortable formula and great color payoff, long lasting...what else could you ask for?
Was this helpful? - AAndreaVerified BuyerReviewingShineOn Lip JellyI recommend this productSkin Tone LightWhat Did You Like About This Product? Did Not Irritate My Skin, Finish, ColorWould You Recommend This Product? YesRated 5 out of 5 stars2 weeks agoLip Jelly XOXO
I love Tower 28 lip jellies! I used to use them all the time before the lipsofties and then the lipsofties kinda took over but I still love the lip jellies! I recently bought XOXO which I have not tried in the past and I should have! This shade is so nice for my coloring and might be the best out of all the shades for me besides Chill! Love!!
Was this helpful? - PZPaige Z.Verified BuyerReviewingShineOn Lip JellyI recommend this productSkin Tone LightWhat Did You Like About This Product? Did Not Irritate My Skin, Staying Power, ColorWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoMy favorite lip gloss ever
I typically only do my lashes and wear lipgloss but I have a lot of curly hair so I hate sticky lip gloss but this lip jelly looks like lip gloss, hydrates my lips a little, and doesn’t annoyingly stick at all! It’s awful because I buy them way too often I alwayssss have one on me, right now I have the clear one for every day, sparkly clear for going out, and brown for work lol!!
Was this helpful? - SSueVerified ReviewerReviewingShineOn Lip JellyI recommend this productSkin Tone MediumWhat Did You Like About This Product? Color, FinishWould You Recommend This Product? YesRated 5 out of 5 stars2 months agoIced XOXO is my holiday go to
I absolutely love this shade! The sparkle is so pretty and love how super glossy and comfortable the formula is! The product was gifted and already purchased a back up!!!
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