![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
![4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A04_20oz.webp?crop=center&height=240&v=1741272656&width=240)
![[Shared: Charm Set Gift With Purchase]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Charms.jpg?v=1740461244&width=500)
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![Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]](//www.tower28beauty.com/cdn/shop/files/MakeWavesV2.webp?crop=center&v=1726679967&width=350)
![Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-Model20_1_275fe6f1-8cf2-4cdc-83bd-89c1a1533f30.webp?crop=center&v=1741198792&width=350)
![[Shared]](//www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSet.webp?crop=center&v=1741198792&width=350)
![Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-Mini_1.webp?crop=center&v=1741198792&width=350)
![[Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-Model2.jpg?crop=center&v=1741198792&width=450)
Bestseller -
![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?crop=center&v=1741199141&width=350)
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.webp?crop=center&v=1741199141&width=350)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.webp?crop=center&v=1741199141&width=350)
![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.webp?crop=center&v=1741199141&width=350)
![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_1c96e12d-73ce-43b7-a3a1-35d5144b0f28.webp?crop=center&v=1741199141&width=350)
![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.webp?crop=center&v=1741199141&width=350)
![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.webp?crop=center&v=1741199141&width=350)
![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.webp?crop=center&v=1741199141&width=350)
![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?crop=center&v=1741199141&width=350)
![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.webp?crop=center&v=1741199141&width=350)
Bestseller ![[A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]](//www.tower28beauty.com/cdn/shop/files/Shop_all.jpg?v=1690926044&width=375)
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![Shade: Work of Art [The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art]](//www.tower28beauty.com/cdn/shop/files/PACKSHOT-WORKOFART_bb9b7d09-1bfb-4668-b7cd-e5d7ba22abfc.webp?crop=center&v=1741198894&width=350)
![Shade: Check Me Out [The Tower 28 Beauty OneLiner in the shade Check Me Out]](//www.tower28beauty.com/cdn/shop/files/PACKSHOT-CheckMeOut_f8c8b139-c3e3-4fe9-a310-f7d8dac5689f.webp?crop=center&v=1741198894&width=350)
![Shade: Paint My Number [The Tower 28 Beauty OneLiner in the shade Paint My Number]](//www.tower28beauty.com/cdn/shop/files/PACKSHOT-PaintMyNumber_787de8bc-59f9-4928-87b4-c07c7cd42d6a.webp?crop=center&v=1741198894&width=350)
![Shade: Color Me Fine [The Tower 28 Beauty OneLiner in the shade Color Me Fine]](//www.tower28beauty.com/cdn/shop/files/PACKSHOT-ColorMeFine_d3e63bc4-cd4a-4989-8c31-8e0ef66b05e7.webp?crop=center&v=1741198894&width=350)
![Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]](//www.tower28beauty.com/cdn/shop/files/PACKSHOT-FILLMEIN_701a89dc-9775-48ad-b9ae-ad1add3a2a9e.webp?crop=center&v=1741198894&width=350)
![Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]](//www.tower28beauty.com/cdn/shop/files/PACKSHOT-DRAWME_34227930-a5eb-448f-b1cc-513da886587a.webp?crop=center&v=1741198894&width=350)
TikTok Viral -
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![[Shared: Tower 28 Beauty's MakeWaves Lash Curler]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-Model19.webp?crop=center&v=1726616751&width=450)
![[Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]](//www.tower28beauty.com/cdn/shop/files/CURLER_AFTER_0084__1.png?crop=center&v=1697494002&width=450)
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![[Shared]](//www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSet.webp?crop=center&v=1741198792&width=450)
![[Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.]](//www.tower28beauty.com/cdn/shop/files/MakeWaves-PPage-Molly-Buildable-Maascara_99f5afcd-be37-49f1-bcca-5d61827564dc.jpg?crop=center&v=1741223761&width=450)
Save $8MakeWaves® Mascara Set
Lengthening + Volumizing Set
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![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](//www.tower28beauty.com/cdn/shop/files/Set-Tower28Essentials.webp?crop=center&v=1726620808&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](//www.tower28beauty.com/cdn/shop/files/Tower28Essentials.png?crop=center&v=1692650977&width=450)
Save $12 -
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](//www.tower28beauty.com/cdn/shop/files/Set-Go-To.webp?crop=center&v=1726096597&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](//www.tower28beauty.com/cdn/shop/files/Set-Go-To_1.png?crop=center&v=1692650181&width=450)
Save $6Go-To Set
Pick Your Custom Shades
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![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]](//www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-PACKSHOT.webp?crop=center&v=1726095267&width=450)
![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested.]](//www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-POD2_4a037004-7cae-4b91-ae84-53087d829145.jpg?crop=center&v=1741223324&width=450)
Save $6
![Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]](http://www.tower28beauty.com/cdn/shop/files/MakeWavesV2.webp?crop=center&v=1726679967&width=350)
![Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model20_1_275fe6f1-8cf2-4cdc-83bd-89c1a1533f30.webp?crop=center&v=1741198792&width=350)
![[Shared]](http://www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSet.webp?crop=center&v=1741198792&width=350)
![Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Mini_1.webp?crop=center&v=1741198792&width=350)
![[Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model2.jpg?crop=center&v=1741198792&width=450)
![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?crop=center&v=1741199141&width=350)
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.webp?crop=center&v=1741199141&width=350)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.webp?crop=center&v=1741199141&width=350)
![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.webp?crop=center&v=1741199141&width=350)
![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_1c96e12d-73ce-43b7-a3a1-35d5144b0f28.webp?crop=center&v=1741199141&width=350)
![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.webp?crop=center&v=1741199141&width=350)
![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.webp?crop=center&v=1741199141&width=350)
![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.webp?crop=center&v=1741199141&width=350)
![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?crop=center&v=1741199141&width=350)
![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.webp?crop=center&v=1741199141&width=350)
![[A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]](http://www.tower28beauty.com/cdn/shop/files/Shop_all.jpg?v=1690926044&width=375)
![Shade: Work of Art [The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WORKOFART_bb9b7d09-1bfb-4668-b7cd-e5d7ba22abfc.webp?crop=center&v=1741198894&width=350)
![Shade: Check Me Out [The Tower 28 Beauty OneLiner in the shade Check Me Out]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CheckMeOut_f8c8b139-c3e3-4fe9-a310-f7d8dac5689f.webp?crop=center&v=1741198894&width=350)
![Shade: Paint My Number [The Tower 28 Beauty OneLiner in the shade Paint My Number]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-PaintMyNumber_787de8bc-59f9-4928-87b4-c07c7cd42d6a.webp?crop=center&v=1741198894&width=350)
![Shade: Color Me Fine [The Tower 28 Beauty OneLiner in the shade Color Me Fine]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-ColorMeFine_d3e63bc4-cd4a-4989-8c31-8e0ef66b05e7.webp?crop=center&v=1741198894&width=350)
![Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-FILLMEIN_701a89dc-9775-48ad-b9ae-ad1add3a2a9e.webp?crop=center&v=1741198894&width=350)
![Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DRAWME_34227930-a5eb-448f-b1cc-513da886587a.webp?crop=center&v=1741198894&width=350)
![[Shared: Tower 28 Beauty's MakeWaves Lash Curler]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model19.webp?crop=center&v=1726616751&width=450)
![[Shared: A model holding Tower 28 Beauty's MakeWaves Lash Curler showing her curled and lifted lashes after use.]](http://www.tower28beauty.com/cdn/shop/files/CURLER_AFTER_0084__1.png?crop=center&v=1697494002&width=450)
![[Shared]](http://www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSet.webp?crop=center&v=1741198792&width=450)
![[Shared: A close up of a model's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-PPage-Molly-Buildable-Maascara_99f5afcd-be37-49f1-bcca-5d61827564dc.jpg?crop=center&v=1741223761&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](http://www.tower28beauty.com/cdn/shop/files/Set-Tower28Essentials.webp?crop=center&v=1726620808&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](http://www.tower28beauty.com/cdn/shop/files/Tower28Essentials.png?crop=center&v=1692650977&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To.webp?crop=center&v=1726096597&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To_1.png?crop=center&v=1692650181&width=450)
![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]](http://www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-PACKSHOT.webp?crop=center&v=1726095267&width=450)
![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested.]](http://www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-POD2_4a037004-7cae-4b91-ae84-53087d829145.jpg?crop=center&v=1741223324&width=450)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)