OUR NORTH STARS ⭐️

1. A Safe Space for Sensitive Skin

2. High Performance Formulas

3. Earth Sensitive Pledge

DESIGNED FOR SENSITIVE SKIN. MADE FOR ALL.

Sensitive skin = compromised skin barrier. We avoid the not-so-good, test for safety + verify with 3rd parties –so you'll never wake up with angry skin.

  • Avoid + Swap

    Animal Derived Ingredients

    Fragrances

    Pore Clogging Oils/Waxes

    Irritants/Allergens

    See the full OUT list here

  • Test

    3rd Party Tested on Sensitive Skin

    Irritation Testing

    Preservative Testing

    Compatibility + Stability Testing

    Tested by Pro Makeup Artists

  • Verify

    Certified Clean at Sephora

    Certified Clean at Credo

    National Eczema Association Guidelines

    EU Cosmetic Regulation Compliant

    California Prop 65 Compliant

PRODUCTS THAT REALLY WORK

Our makeup and skincare products are multi 🏆award-winning (4x Allure Best of Beauty!) and can be spotted 👀 on the red carpet

[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched across a purple background.]

Same Goop, Less $$$$

We work with the top chemists in the industry – the same ones behind your favorite $$$$ brands – but don’t bother with fancy packaging so we can pass the savings on to you.

Shop Bestsellers
[A bunch of Tower 28 Beauty SOS Rescue Spray packaging cut into ribbons laying on a blue blanket.]

Our Earth Sensitive Pledge

All of our product packaging is made from post-consumer resin, aka recycled plastic, as part of our commitment to sustainability.

We also avoid excess packaging like mirrors, false bottoms, and paper inserts.

Why We Care