Swipe Serum Concealer
Swipe Serum Concealer
A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.
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- ☁️Lightweight Serum
- ✨Natural Finish
- 👌Medium Coverage
- 🍃Silicone-Free
- 🙅🏻♀️Won't Clog Pores
- 😳Sensitive Skin Safe
Tell Me More
Tell Me More
Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn’t cling to dry patches.
Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
Ingredients
Ingredients
Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
How To Use
How To Use
Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.
Pro Tip! Select one shade lighter than your skin tone to brighten.
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![14.0 PV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_202_bd2d5ed8-6a11-4794-b90e-5190c2372411.jpg?v=1692395100&width=1445)
![14.0 PV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_201.jpg?v=1692395100&width=1445)
![14.0 PV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_201_062bd4ed-4d90-4daa-a1e4-7bfbcc6a316b.jpg?v=1692395100&width=1445)
![14.0 PV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_202.jpg?v=1692395100&width=1445)
![15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A015_dc34bae4-ec12-4cc2-8482-597742f326bb.webp?v=1726684175&width=1445)
![15.0 SAMO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_202_128e5a6d-a02e-45c0-be7e-688e5b6f28f8.jpg?v=1692395100&width=1445)
![15.0 SAMO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_201.jpg?v=1692395100&width=1445)
![15.0 SAMO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_201_cf2a85e1-c35d-4ee9-a6ab-ab03e761c2b7.jpg?v=1692395100&width=1445)
![15.0 SAMO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_202.jpg?v=1692395100&width=1445)
![16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.webp?v=1726684175&width=1445)
![16.0 SB [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_201_27de36e6-d8fd-4d5d-9920-3d8914ba4407.jpg?v=1692395100&width=1445)
![16.0 SB [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_201.jpg?v=1692395100&width=1445)
![16.0 SB [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_202_a08938cc-2db4-4bc5-a8fd-a500dd8c7779.jpg?v=1692395100&width=1445)
![16.0 SB [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_202.jpg?v=1692395100&width=1445)
![17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A017_dcfb49b6-a739-4e6d-9938-fb6d5b067e6e.webp?v=1726684175&width=1445)
![17.0 SD [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_201_64268af1-78ae-4bac-8ab1-0c4b13db1f99.jpg?v=1692395100&width=1445)
![17.0 SD [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_202.jpg?v=1692395100&width=1445)
![17.0 SD [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_202_05501b54-a1cc-4722-a86d-9997e146bf5e.jpg?v=1692395100&width=1445)
![17.0 SD [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_201.jpg?v=1692395100&width=1445)
![18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.webp?v=1726687988&width=1445)
![18.0 SGV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_202_8da65bbf-cd33-4cfd-9b49-af595478a89b.jpg?v=1692395100&width=1445)
![18.0 SGV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_201.jpg?v=1692395100&width=1445)
![18.0 SGV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_201_26389874-a790-49ca-be2a-7dd83c2d3542.jpg?v=1692395100&width=1445)
![18.0 SGV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_202.jpg?v=1692395100&width=1445)
![19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A019_5cafeb6c-4f5e-4e4e-a57e-92c7b3923ea1.webp?v=1726684175&width=1445)
![19.0 WEHO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_202_feafed4d-5859-4fd5-8895-675a8e8ecf55.jpg?v=1692395100&width=1445)
![19.0 WEHO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_201.jpg?v=1692395100&width=1445)
![19.0 WEHO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_201_7f21aee7-0c44-4812-aeec-b4e8b0b0458a.jpg?v=1692395100&width=1445)
![19.0 WEHO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_202.jpg?v=1692395100&width=1445)
![20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A020_bbbed2c1-99e3-4982-bc8d-78acce7b13e1.webp?v=1726684175&width=1445)
![20.0 WLA [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2020.0_20WLA_20-_20Model_201_7a4bab59-128a-41b9-8c7d-2a9e35b5ccc5.jpg?v=1692395100&width=1445)
![20.0 WLA [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2020.0_20WLA_20-_20Model_201.jpg?v=1692395100&width=1445)
![20.0 WLA [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe-20.0WLA-Model2_566cf784-2896-447a-b078-73344b28a70f.jpg?v=1692395084&width=1445)
![20.0 WLA [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe-20.0WLA-Model2.jpg?v=1692395084&width=1445)
![[Shared - All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones.]](http://www.tower28beauty.com/cdn/shop/files/SwipeArmSwatch.jpg?v=1692392887&width=1445)
![[Shade match chart showing 3 models wearing fair shades of Tower 28 Swipe Serum Concealer, including shades:1.0 BH,2.0 BU,3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY1-3.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing light shades of Tower 28 Swipe Serum Concealer, including shades:4.0 DTLA,5.0 EP,6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY4-6.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades:7.0 KTOWN,8.0 LBC,9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY7-9.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades:10.0 NOHO,11.0 OC,12.0 PALI]](http://www.tower28beauty.com/cdn/shop/files/SHADE_FAMLY_10-12.jpg?v=1734657582&width=1445)
![[Shade match chart showing 3 models wearing tan shades of Tower 28 Swipe Serum Concealer, including shades:13.0 PLAYA,14.0 PV,15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY13-15.jpg?v=1734657582&width=1445)
![[Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:16.0 SB,17.0 SD,18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY16-18.jpg?v=1734657582&width=1445)
![[Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:18.0 SGV,19.0 WEHO,20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY18-20.jpg?v=1734657582&width=1445)
![[Shared - All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching]](http://www.tower28beauty.com/cdn/shop/files/PPAGE2_1.jpg?v=1734657582&width=1445)
![[Shared - All 20 shades of Tower 28 Beauty Swipe Serum Concealer on 20 models laid in a grid arrangement by depth of skin tone and undertone, to show how the makeup looks on different models.]](http://www.tower28beauty.com/cdn/shop/files/ShadeMatchGrid.jpg?v=1734657582&width=1445)
Swipe Serum Concealer
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Swipe Serum Concealer
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"Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."
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"It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."
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“Tower 28 Is Making Sensitive Skin 🎉 Fun”
![[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]](http://www.tower28beauty.com/cdn/shop/files/FB_1_1_-_Light.png?v=1692346876&width=900)
Swipe On to
Swipe Out
Redness
Blemishes
Dark Circles
![[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]](http://www.tower28beauty.com/cdn/shop/files/ALL_SHADES_GRID-2048.jpg?v=1692376498&width=900)
Lightweight + Buildable
Gliiiiiiides like a serum.
Medium-Full Coverage
With high-performance coverage.
Won't Cling To Dry Patches
Calming, and helps soothe sensitive skin.
Skin-Like Natural Finish
Available in 20 seamless shades.
Meet Your MatchFind Your Shade
We've got you covered 😉 with 20 seamless shades!
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4.0 DTLA
Light with Medium Cool undertones -
1.0 BH
Fair with Neutral undertones -
2.0 BU
Light with Neutral Cool undertones -
3.0 CC
Light with Warm Peach undertones -
5.0 EP
Light with Neutral undertones -
6.0 IE
Medium with Light Neutral undertones -
7.0 KTOWN
Medium with Neutral undertones -
8.0 LBC
Medium with Warm Peach undertones -
9.0 MDR
Medium with Olive undertones -
10.0 NOHO
Medium with Tan Neutral undertones -
11.0 OC
Tan with Medium Warm undertones -
12.0 PALI
Tan with Medium Neutral undertones -
13.0 PLAYA
Tan with Warm Golden undertones -
14.0 PV
Tan Warm with Olive undertones -
15.0 SAMO
Deep with Peach undertones -
16.0 SB
Deep with Neutral undertones -
17.0 SD
Deep with Warm undertones -
18.0 SGV
Deep with Golden undertones -
19.0 WEHO
Rich with Golden undertones -
20.0 WLA
Rich with Neutral undertones
F.A.Q.
Is Swipe Serum Concealer safe for sensitive or acne-prone skin?
Can Swipe Serum Concealer be used as a foundation?
How can I get shade matched for Swipe Serum Concealer?
Do I need to set Swipe Serum Concealer with powder?
Tower 28 IRL
Skin Type: Acne-prone, sensitive
Skin Type:
Acne-prone, sensitive
- IAInellis A.Verified ReviewerI recommend this productSkin Challenges Redness, HyperpigmentationWhat Did You Like About This Product? Coverage, Easy to Blend, Finish, Lasting Power, Skincare BenefitsWould You Recommend This Product? YesRated 5 out of 5 stars2 months agoThe best concealer !!!
I have never loved a concealer more than I love this one! Honestly guys, I’ve been using the crap out of this concealer for myself every single day, just to make sure that it was one that I absolutely loved, and I absolutely love it! It is super buildable, but the best part about it is that it’s so hydrating! It is great to wear all throughout the day and doesn’t dwell your skin out at all. I never had an issue with the concealer near the under eye, or anywhere else on the face- and I use it on myself and my clients, definitely a kit staple. Highly recommend this.
Was this helpful? - DDianaVerified ReviewerI recommend this productSkin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, HyperpigmentationWhat Did You Like About This Product? Easy to Blend, Coverage, Skincare Benefits, Lasting Power, Didn't Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 stars4 months agoHormonal Acne/Mental Health
Here’s an enhanced version of your message:
After struggling with hormonal acne for years, I developed a fear of wearing makeup, convinced it only worsened my breakouts. Two years ago, I gave it up entirely, which led to a depressive disorder and isolation because showing my irritated skin was too embarrassing. I began to focus on repairing my skin barrier, and a few months later, my skin started to clear. I thought, “Maybe I can try makeup again?” but my intrusive thoughts kept me from feeling confident enough to do so.
This year, I started researching non-comedogenic products made for sensitive, acne-prone skin, and that’s when I discovered Tower 28 Beauty. My life changed after purchasing the Swipe Serum Concealer. For the first time, I didn’t feel guilty, anxious, or overwhelmed about wearing makeup—it became a safe space for my thoughts. Now, I feel confident wearing makeup because of Tower 28. I’ve embraced myself, found joy in wearing makeup again, and no longer feel the need to rush home to cleanse my face, worrying that it will cause more breakouts. I am so grateful for this brand. Btw the swipe serum is enough for me, I don’t own a foundation. 💜
Was this helpful? - SMSwati M.Verified ReviewerI recommend this productSkin Challenges Redness, Texture, Chronic Sensitivity (Eczema, Rosacea, etc.)What Did You Like About This Product? Coverage, Easy to Blend, FinishWould You Recommend This Product? YesRated 4 out of 5 stars5 months agoLove how hydrating and skin like it is!
I think this has to be my top 2 concealers. It's hydrating, very skin-like, just the right amount of coverage, and has skincare benefits so I can have it all day and I won't break out, builds/blends perfectly!
Would recommend this if you have combination to sensitive skin type. I only use this to cover my dark circles and slight discolouration and feel like my base makeup is sorted.
Was this helpful? - ICIris C.Verified BuyerI recommend this productSkin Challenges Redness, DrynessWhat Did You Like About This Product? Coverage, Finish, Skincare Benefits, Lasting Power, Easy to BlendWould You Recommend This Product? YesRated 5 out of 5 stars5 months agoOne of the most hydrating
Is been so hard to put this concealer down is so good light weight blend so beautiful and looks flawless..
Was this helpful? - SAStella A.Verified ReviewerI recommend this productSkin Challenges Acne/BlemishesWhat Did You Like About This Product? Coverage, Color, Easy to Blend, Finish, Didn't Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 stars5 months agoEverything I need in a concealer.
I found my perfect shade in a sample swatch on a previous purchase of this concealer. I originally got the wrong shade and it was easy and uncomplicated to get a refund and order my correct shade. As someone who breaks out and messes with my skin I have struggled with coverage and feeling like my concealer is effective but…THIS CONCEALER IS EVERYTHING. It has perfect coverage for my blemishes and is hydrating without slipping around. I also am so happy I finally found a concealer that fits my skin tone! I’m wearing shade 2.0 BU
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