It’s Okay To Be Sensitive —especially when it comes to your skin. 

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.

Shop Bestsellers

At Tower 28, we’re all about creating a safe space for your skin, while still having fun with makeup.

Shop Bestsellers

Derm Approved 👩‍⚕️ + Certified Clean at Sephora , Credo Beauty , and Goop.

[A close of up of the Tower 28 Beauty BeachPlease Cream Blush and ShineOn Lip Jelly on a mirror surface.]

GOOD. CLEAN. FUN.

Non-irritating ingredients meet high-performance formulas for products that feel as good as they look.

Ingredient Guidelines
[A close up of Amy Liu, founder and CEO of Tower 28 Beauty, against a white background.]

WHY WE DO THIS

“Hi! I’m Amy Liu, founder/CEO here at Tower 28! I've had sensitive skin my entire adult life. After 15+ years working in the beauty industry, I was frustrated that my chronic eczema meant I was stuck using boring, clinical brands that often didn’t even work. I wanted to create accessible, irritant-free, high-performance, FUN products designed for all skin types (esp sensitive!).”

Meet You At The Beach 😎

Tower 28 is named after a real lifeguard tower in Los Angeles. For us, it’s a literal sign of safety + community, healthy fun , and clean living .

[A bunch of Tower 28 Beauty SOS Rescue Spray packaging cut into ribbons laying on a blue blanket.]

PCR Packaging

All of our plastic product packaging is made from at least 50% PCR (post-consumer resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials.