• The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones
  • [Shared: All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO
Wild

ShineOn Lip Jelly

ShineOn Lip Jelly

4.9
Rated 4.9 out of 5 stars
999
 • 0.13 fl oz / 3.9 mL
Glossy: Milky:
Wild : Sheer-ish raspberry

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade Finder

Free Shipping $30+ • Free Returns

  • 😘Non-Sticky Gloss
  • ✨High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

Tell Me More

Shine of a gloss, comfort of a balm, + a little holiday sparkle! Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Chill: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Magic: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Silica, Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Spicy, Wild: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Red 30 Lake (CI 73360).

XOXO, Fire: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

Oat, Almond, Coconut, Cashew, Pistachio: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).

Sesame: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Ricinus Communis (Castor) Seed Oil, Octyldodecanol, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).

How to Use

Just swipe and smile! Apply over bare lips or pair with OneLiner Lip Liner.

View full details
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones
  • [Shared: All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO
Wild

ShineOn Lip Jelly

Wild
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones
  • [Shared: All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO
Wild

ShineOn Lip Jelly

Wild

Shine of a Gloss, Comfort of a Balm ✨

  • Pistachio

    Semi-sheer, milky nude pink

  • Iced XOXO

    Sheer pink with gold shimmer

  • XOXO

    Sheer pink

  • Chill

    Clear Gloss

  • Magic

    Clear gloss with gold shimmer

  • Sesame

    Semi-sheer, milky mauve

  • Fire

    Sheer orange

  • Spicy

    Sheer-ish red

  • Wild

    Sheer-ish raspberry

  • Coconut

    Semi-sheer, milky rosy pink

  • Cashew

    Semi-sheer, milky rosy brown

  • Oat

    Semi-sheer, milky peachy pink

  • Almond

    Semi-sheer, milky chocolate

Always Shiny, Never Sticky.

Tower 28 IRL

Rojanna
Fallon

Skin Type: Combination

Skin Type:

Combination

@fallonsmythe

Lip Jelly in Magic

  • "For those who don't like wearing sticky lip glosses 👄 that leave a gloopy mess behind"

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 2

F.A.Q.

What does ShineOn Lip Jelly feel like on the lips?

ShineOn Lip Jelly feels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!

Is ShineOn Lip Jelly a plumping lip gloss?

ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!

What does ShineOn Lip Jelly taste like?

ShineOn Lip Jelly has a light food-grade beachy coconut flavor!

Is ShineOn Lip Jelly vegan + cruelty-free?

Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.9
Rated 4.9 out of 5 stars
Based on 999 reviews
Total 5 star reviews: 915 Total 4 star reviews: 50 Total 3 star reviews: 23 Total 2 star reviews: 5 Total 1 star reviews: 6
97%would recommend these products
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999 reviews
  • LS Profile picture for Luke S.
    Luke S.
    Verified Buyer
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color, Did Not Irritate My Skin, Staying Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    ShineOn Lip Jelly

    It is so glossy and hydrating, such a pretty color. Thank you Tower 28!

    Was this helpful?
  • JC
    Jennifer Candido O.
    Verified Reviewer
    Milky Lip Set
    Reviewing
    Milky Lip Set
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    A LIPPIES MUST-HAVE

    Tower 28’s lip sets are my absolute favorites to add into my lip gloss collection! They are so cute shades and work perfectly with any makeup look— it’s not sticky at all which I LOVE!

    Was this helpful?
  • KH Profile picture for Kiran H.
    Kiran H.
    Verified Reviewer
    Line + Shine Lip Duo
    Reviewing
    Line + Shine Lip Duo
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Finish, Staying Power, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Perfect duo

    I tried the Tower28 Lip Shine, and it’s amazing! The formula is super lightweight, non-sticky, and gives a beautiful, glossy finish. It feels incredibly hydrating on the lips and adds just the right amount of color for a natural, juicy look. Perfect for everyday wear!

    Was this helpful?
  • M
    maronaimi
    Verified Reviewer
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Beautiful Shine Obsessed!!!

    I have the shades chill and it came with a duo shade chestnut! I love both gloss & beautiful shine it gives. It’s non sticky for my lips. Perfect everyday wear or fall season look!

    Was this helpful?
  • J
    Juliette
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Best lip product

    This is my favorite lip product and I use it everyday it’s the perfect shade and does not leave any sticky feeling i definitely recommend it !!

    Was this helpful?
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  • Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO] Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO shown on different skin tones.]

    Iced XOXO Lip Jelly

    Limited Edition Lip Gloss with Shimmer

    Iced XOXO
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Palisades Pink
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, GetSet Pressed Powder, and a limited edition tin.] Limited Edition Collectible Tin [Shared: Limited Edition PR Collectible Tin Tower 28 Beauty GetSet Powder]
    Save $12

    The Complexion Trio

    In a Limited Edition Tin

    Choose Set —
    $70
    $70
    On Sale Sold out
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]
    Save $6

    Everyday Base-ics Set

    Choose Your Shades

    Choose Set —
    $48
    $48
    On Sale Sold out
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save $12

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose Set —
    $88
    $88
    On Sale Sold out
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Jet
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Ube Vanilla
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Save on Sets

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose Set —
    $30
    $30
    On Sale Sold out
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save $16

    SOS Rescue Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Jumbo
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]
    New

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save $16

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer Set

    Default Title
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Standard
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]
    New

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Save on Sets

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose Set —
    $30
    $30
    On Sale Sold out
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Ube Vanilla