• The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones
  • [Shared: All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • The limited edition Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts
  • [A model wearing the Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts on her lips
  • [Tower 28 x OUAI ShineOn in Chill In St. Barts applied on three different skin tones
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones
Almond

ShineOn Lip Jelly

ShineOn Lip Jelly

(1020) • 0.13 fl oz / 3.9 mL
Glossy: Milky:
Almond : Semi-sheer, milky chocolate

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade Finder

Free Shipping $30+ • Free Returns

  • 😘Non-Sticky Gloss
  • ✨High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

Tell Me More

Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

XOXO, FIRE, FEAR LESS: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

How to Use

Just swipe and smile! Apply over bare lips or pair with OneLiner Lip Liner.

View full details
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones
  • [Shared: All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips
  • The limited edition Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts
  • [A model wearing the Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts on her lips
  • [Tower 28 x OUAI ShineOn in Chill In St. Barts applied on three different skin tones
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips
  • The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out
  • [Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones
Almond
Almond

ShineOn Lip Jelly

Shine of a Gloss, Comfort of a Balm ✨

  • Chill

    Clear Gloss

  • XOXO

    Sheer pink

  • Magic

    Clear gloss with gold shimmer

  • Sesame

    Semi-sheer, milky mauve

  • Fire

    Sheer orange

  • Chill In St. Barts

    NEW + LIMITED EDITION

  • Spicy

    Sheer-ish red

  • Wild

    Sheer-ish raspberry

  • Pistachio

    Semi-sheer, milky nude pink

  • Coconut

    Semi-sheer, milky rosy pink

  • Cashew

    Semi-sheer, milky rosy brown

  • Oat

    Semi-sheer, milky peachy pink

  • Almond

    Semi-sheer, milky chocolate

The alt milk 🥛 of lip gloss —made with plant-based 🥑 ingredients that are good for you in a comfortable, non-sticky formula 💋.

  • "For those who don't like wearing sticky lip glosses 👄 that leave a gloopy mess behind"

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 2

F.A.Q.

What does ShineOn Lip Jelly feel like on the lips?

ShineOn Lip Jelly feels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!

Is ShineOn Lip Jelly a plumping lip gloss?

ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!

What does ShineOn Lip Jelly taste like?

ShineOn Lip Jelly has a light food-grade beachy coconut flavor!

Is ShineOn Lip Jelly vegan + cruelty-free?

Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

Tower 28 IRL

Rojanna
Fallon

Skin Type: Combination

Skin Type:

Combination

@fallonsmythe

Lip Jelly in Magic
  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]
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  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
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    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

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    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
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    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save on Sets

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose Set —
    $88
    $88
    On Sale Sold out
  • Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush] Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]
    Save on Sets

    Go-To Set

    Pick Your Custom Shades

    Choose Set —
    $56
    $56
    On Sale Sold out
  • [Shared] [Shared: Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Save on Sets

    MakeWaves™ Mascara Set

    Lengthening + Volumizing Mascara

    Choose Set —
    $48
    $48
    On Sale Sold out
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    4 OZ / 120 ML
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] [A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]
    New

    SOS LipSoftie™ Lip Treatment

    Tinted Lip Treatment Balm

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  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save on Sets

    SOS Spray Duo

    Skincare Travel Essentials

    Choose Set —
    $36
    $36
    On Sale Sold out
  • [Shared: Tower 28 Beauty SOS Recovery Cream] [Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    1.86 OZ / 55 ML
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Low stock

    LipSoftie™ Date Night Duo

    Pick Your Favorite Shades

    Choose Set —
    $30
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    On Sale Sold out
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream. Shared] SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream.]
    Save on Sets

    Complete SOS Skincare Routine

    An Intentionally Basic Routine

    Choose Set —
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    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
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    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]

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  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

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