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        ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.webp?v=1761622410&width=150) 
          
        
          
          
            
          
        
          
          
            
          
        
      
          LipSoftie® Lip Treatment
        
        
          
            Ube Vanilla
          
        
      Sweet, Sheer + Hydrating💧
This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.
F.A.Q.
What does LipSoftie® Lip Treatment feel like on my lips?
                LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.
              
            What is the best way to use the dome applicator for LipSoftie® Lip Treatment?
                We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.
              
            Is LipSoftie® Lip Treatment vegan + cruelty free?
                Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
              
            What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?
                LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!
              
            Reviews 
   
   
  ![[Shared: Charm Set Gift With Purchase]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Charms.jpg?v=1740461244&width=500) 
        ![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=2000) 
              
                
  
   
              
                
  
  ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_99620ceb-62bf-4272-b89f-04a462c1f5d7.webp?v=1761622410&width=2000) 
              
                
  
  ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.webp?v=1761622410&width=2000) 
              
                
  
  ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.webp?v=1761622410&width=2000) 
              
                
  
  ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI_1.webp?v=1761622410&width=2000) 
              
                
  
  ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.webp?v=1761622410&width=2000) 
              
                
  
  ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.webp?v=1761622410&width=2000) 
              
                
  
  ![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_RBM.webp?v=1761622410&width=2000) 
              
                
  
  ![[Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP_1_86f1df71-1157-48b5-99ab-212d3e2249b7.webp?v=1761622410&width=2000) 
              
                
  
   
              
                
  
   
                
                
              ![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_SP.jpg?v=1761622410&width=2000) 
                
                
              ![Four lip gloss tubes from Tower 28 with different colors and flavors on a white background. [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-LILSOFTIES_e900982f-d3a4-4fba-87b0-14925cfe77a7.jpg?v=1761622410&width=2000) 
                
                
              ![Close-up of a person wearing lip gloss with text indicating product name and color. [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_LIL_SOFTIES_08c298a0-3b51-41bd-93e0-4196306a7458.jpg?v=1761622410&width=2000) 
                
                
              ![Collage of four women with different lip colors [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_dafb7e85-f057-436d-bd74-7a0cbeb1f91b.jpg?v=1761622410&width=2000) 
                
                
              ![Close-up of chocolate-like swatches with labels on a white background [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/SWATCHES_d9383afd-4394-464b-9314-2d2726fcd267.jpg?v=1761622410&width=2000) 
                
                
              ![[Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/TEMPLATE-POD_V2_a4dc9aea-2feb-41ce-bb9b-9e2347abbe91.jpg?v=1761622410&width=2000) 
                
                
              ![List of skin-soothing ingredients with icons and descriptions on a white background [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC_9c891db7-a513-429e-80ac-01bb541270c6.jpg?v=1761622410&width=2000) 
                
                
              ![Two Tower 28 lip gloss tubes, one full-size and one mini, on a light gray background. [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/SIZE_COMPARISON_64595233-1540-4044-b244-e7009ad11e80.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on three different skin tones. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_SP.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Sugar Plum on a white background. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_SP.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum on her lips. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD-SP.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake and wearing it on her lips. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_CC_1.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake on a white background. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_CC.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_CC.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-CC_d322f000-cf29-41ee-a74a-20cc4c937646.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_UV.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla applied on three different skin tones. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-UBEVANILLA_1.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla on a white background. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-UV.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-UV_1.jpg?v=1761622410&width=2000) 
                
                
              ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-SOS_2.jpg?v=1761622410&width=2000) 
                
                
              ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-SOS_1.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla on a white background. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-SOS.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi and wearing it on her lips. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_WK.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi applied on three different skin tones. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-WATERMELONKIWI_1.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi on a white background. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-WK.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-WK_1.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla and wearing it on her lips. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_BOV.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla applied on three different skin tones. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-BLOODORANGEVANILLA_1.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla on a white background. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-BOV.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla on her lips. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-BOV_1.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche and wearing it on her lips. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_DDL.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche applied on three different skin tones. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-DULCEDELECHE_1.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche on a white background. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-DDL.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-DDL_1.jpg?v=1761622410&width=2000) 
                
                
               
                
                
              ![Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on three different skin tones. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_RBM_c639d14a-60a2-4ff7-a911-9d85fe2627c2.jpg?v=1761622410&width=2000) 
                
                
              ![Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on model. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_RBM_bc164a63-84a7-4929-be5f-503b12884ebe.jpg?v=1761622410&width=2000) 
                
                
              ![A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Red Bean Mochi on a white background. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_RBM.jpg?v=1761622410&width=2000) 
                
                
              ![A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi on her lips. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD_-_RBM.jpg?v=1761622410&width=2000) 
                
                
              ![[Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS_bffe740c-3dd2-413d-be6e-d7bfe2506eee.webp?v=1761622410&width=2000) 
                
                
              ![[Family group photo of the Tower 28 Beauty LipSoftie® Lip Treatments on white background]](http://www.tower28beauty.com/cdn/shop/files/Frame16677_f08cfc87-d3e2-46f8-b878-58a531567540.jpg?v=1761622410&width=2000) 
                
                
              ![Lip balm tube with 'Tower 28' branding on a caramel background [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-WK_1_6bfd7b95-2f7d-42e5-822a-1d377ab9ab0d.jpg?v=1761622410&width=2000) 
                
                
              ![Close-up of a person wearing lip gloss with text indicating product name and color. [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-LILSOFTIES_1_3d0bbe1a-495d-473b-88a6-a4278aad5706.jpg?v=1761622410&width=2000) 
                
                
              ![Lip balm with text highlighting its benefits on a white background[Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/TEMPLATE-POD_1_f8b3ec94-940a-4c03-8d99-410aefee4756.jpg?v=1761622410&width=2000) 
                
                
              ![Bronze-colored makeup swatch on a white background [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-SP_1_204011ff-927b-440f-991d-f1fb68bf0e3b.jpg?v=1761622410&width=2000) 
                
                
              ![Lip balm product with ingredients listed on a white background [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC_1_6fbd0e31-bd81-4ed2-bc98-82c7d0dd2054.jpg?v=1761622410&width=2000) 
                
                
              ![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-2.jpg?v=1761622410&width=2000) 
                
                
              ![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie®Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-OVERNIGHT.jpg?v=1761622410&width=2000) 
                
                
              ![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-1_1.jpg?v=1761622410&width=2000) 
                
                
              ![[Shared: The results of Tower 28 Beauty LipSoftie® Lip Treatment clinical studies listed out]](http://www.tower28beauty.com/cdn/shop/files/CLINICALRESULTS_1_e8fbaefa-d697-45a4-bfc4-6eaa097f0df1.jpg?v=1761622410&width=2000) 
                
                
              ![[Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones, Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/LS_SHADE_GRID_5a93a3fd-1531-4909-a659-26e8801d0417.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/POD-SOS.jpg?v=1761622410&width=2000) 
                
                
              ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-SOS_3408f74f-7605-4202-9dae-7910f2b6267e.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/POD-BLOODORANGEVANILLA_1_5ebab252-b17f-47f2-a430-dac83a5fc9c6.jpg?v=1761622410&width=2000) 
                
                
              ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-BOV_1_95f7aca8-a4f4-48f6-a0fe-099ef4339b58.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi explained]](http://www.tower28beauty.com/cdn/shop/files/POD-WATERMELONKIWI.jpg?v=1761622410&width=2000) 
                
                
              ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-WK.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_DULCE_DE_LECHE.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-DDL.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_CONFETTI_CAKE.jpg?v=1761622410&width=2000) 
                
                
              ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-CC.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/18744jpg.jpg?v=1761622410&width=2000) 
                
                
              ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/18746jpg.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi explained]](http://www.tower28beauty.com/cdn/shop/files/POD-REDBEANMOCHI.jpg?v=1761622410&width=2000) 
                
                
              ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-CC_70696ab5-f961-4c20-84f8-06231ec35a19.jpg?v=1761622410&width=2000) 
                
                
              ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_SUGAR_PLUM.jpg?v=1761622410&width=2000) 
                
                
              ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-SP.jpg?v=1761622410&width=2000) 
                
                
              ![[Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC.jpg?v=1761622410&width=2000) 
                
                
              ![[ Results of the LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/POD_c402247f-486f-4cb3-8fae-b6667db9318d.jpg?v=1761622410&width=2000) 
                
                
              ![[Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE_1.jpg?v=1761622410&width=2000) 
                
                
              ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-UV_1.jpg?v=1761622410&width=2000) 
                
                
              ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-DDL_1.jpg?v=1761622410&width=2000) 
                
                
              ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-BOV_1.jpg?v=1761622410&width=2000) 
                
                
              ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-WK_1.jpg?v=1761622410&width=2000) 
                
                
              ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE_-_CC_1.jpg?v=1761622410&width=2000) 
                
                
              ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Sugar Plum has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-RBM.jpg?v=1761622410&width=2000) 
                
                
               
                
                
               
                
                
              ![[Results of the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-SP_1_6ffcf233-01e0-4d60-8ebf-9cb83eb87a6f.jpg?v=1761622410&width=2000) 
                
                
              ![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=150) 
               
              ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_99620ceb-62bf-4272-b89f-04a462c1f5d7.webp?v=1761622410&width=150) 
              ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.webp?v=1761622410&width=150) 
              ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI_1.webp?v=1761622410&width=150) 
              ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.webp?v=1761622410&width=150) 
              ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.webp?v=1761622410&width=150) 
              ![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_RBM.webp?v=1761622410&width=150) 
              ![[Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP_1_86f1df71-1157-48b5-99ab-212d3e2249b7.webp?v=1761622410&width=150) 
               
               
                  
                ![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_SP.jpg?v=1761622410&width=150) 
                  
                ![Four lip gloss tubes from Tower 28 with different colors and flavors on a white background. [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-LILSOFTIES_e900982f-d3a4-4fba-87b0-14925cfe77a7.jpg?v=1761622410&width=150) 
                  
                ![Close-up of a person wearing lip gloss with text indicating product name and color. [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_LIL_SOFTIES_08c298a0-3b51-41bd-93e0-4196306a7458.jpg?v=1761622410&width=150) 
                  
                ![Collage of four women with different lip colors [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_dafb7e85-f057-436d-bd74-7a0cbeb1f91b.jpg?v=1761622410&width=150) 
                  
                ![Close-up of chocolate-like swatches with labels on a white background [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/SWATCHES_d9383afd-4394-464b-9314-2d2726fcd267.jpg?v=1761622410&width=150) 
                  
                ![[Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/TEMPLATE-POD_V2_a4dc9aea-2feb-41ce-bb9b-9e2347abbe91.jpg?v=1761622410&width=150) 
                  
                ![List of skin-soothing ingredients with icons and descriptions on a white background [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC_9c891db7-a513-429e-80ac-01bb541270c6.jpg?v=1761622410&width=150) 
                  
                ![Two Tower 28 lip gloss tubes, one full-size and one mini, on a light gray background. [Lil’ Softies Lip Treatment Set]](http://www.tower28beauty.com/cdn/shop/files/SIZE_COMPARISON_64595233-1540-4044-b244-e7009ad11e80.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on three different skin tones. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_SP.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Sugar Plum on a white background. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_SP.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum on her lips. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD-SP.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake and wearing it on her lips. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_CC_1.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake on a white background. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_CC.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_CC.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake applied on three different skin tones. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-CC_d322f000-cf29-41ee-a74a-20cc4c937646.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_UV.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla applied on three different skin tones. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-UBEVANILLA_1.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla on a white background. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-UV.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-UV_1.jpg?v=1761622410&width=150) 
                  
                ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-SOS_2.jpg?v=1761622410&width=150) 
                  
                ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-SOS_1.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla on a white background. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-SOS.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi and wearing it on her lips. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_WK.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi applied on three different skin tones. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-WATERMELONKIWI_1.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi on a white background. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-WK.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-WK_1.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla and wearing it on her lips. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_BOV.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla applied on three different skin tones. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-BLOODORANGEVANILLA_1.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla on a white background. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-BOV.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood Orange Vanilla on her lips. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-BOV_1.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche and wearing it on her lips. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_DDL.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche applied on three different skin tones. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-DULCEDELECHE_1.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche on a white background. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-DDL.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNMOOD-DDL_1.jpg?v=1761622410&width=150) 
                  
                 
                  
                ![Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on three different skin tones. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_RBM_c639d14a-60a2-4ff7-a911-9d85fe2627c2.jpg?v=1761622410&width=150) 
                  
                ![Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on model. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_RBM_bc164a63-84a7-4929-be5f-503b12884ebe.jpg?v=1761622410&width=150) 
                  
                ![A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Red Bean Mochi on a white background. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_RBM.jpg?v=1761622410&width=150) 
                  
                ![A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi on her lips. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD_-_RBM.jpg?v=1761622410&width=150) 
                  
                ![[Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS_bffe740c-3dd2-413d-be6e-d7bfe2506eee.webp?v=1761622410&width=150) 
                  
                ![[Family group photo of the Tower 28 Beauty LipSoftie® Lip Treatments on white background]](http://www.tower28beauty.com/cdn/shop/files/Frame16677_f08cfc87-d3e2-46f8-b878-58a531567540.jpg?v=1761622410&width=150) 
                  
                ![Lip balm tube with 'Tower 28' branding on a caramel background [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-WK_1_6bfd7b95-2f7d-42e5-822a-1d377ab9ab0d.jpg?v=1761622410&width=150) 
                  
                ![Close-up of a person wearing lip gloss with text indicating product name and color. [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-LILSOFTIES_1_3d0bbe1a-495d-473b-88a6-a4278aad5706.jpg?v=1761622410&width=150) 
                  
                ![Lip balm with text highlighting its benefits on a white background[Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/TEMPLATE-POD_1_f8b3ec94-940a-4c03-8d99-410aefee4756.jpg?v=1761622410&width=150) 
                  
                ![Bronze-colored makeup swatch on a white background [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-SP_1_204011ff-927b-440f-991d-f1fb68bf0e3b.jpg?v=1761622410&width=150) 
                  
                ![Lip balm product with ingredients listed on a white background [Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC_1_6fbd0e31-bd81-4ed2-bc98-82c7d0dd2054.jpg?v=1761622410&width=150) 
                  
                ![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-2.jpg?v=1761622410&width=150) 
                  
                ![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie®Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-OVERNIGHT.jpg?v=1761622410&width=150) 
                  
                ![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-1_1.jpg?v=1761622410&width=150) 
                  
                ![[Shared: The results of Tower 28 Beauty LipSoftie® Lip Treatment clinical studies listed out]](http://www.tower28beauty.com/cdn/shop/files/CLINICALRESULTS_1_e8fbaefa-d697-45a4-bfc4-6eaa097f0df1.jpg?v=1761622410&width=150) 
                  
                ![[Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones, Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/LS_SHADE_GRID_5a93a3fd-1531-4909-a659-26e8801d0417.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/POD-SOS.jpg?v=1761622410&width=150) 
                  
                ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-SOS_3408f74f-7605-4202-9dae-7910f2b6267e.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/POD-BLOODORANGEVANILLA_1_5ebab252-b17f-47f2-a430-dac83a5fc9c6.jpg?v=1761622410&width=150) 
                  
                ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Orange Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-BOV_1_95f7aca8-a4f4-48f6-a0fe-099ef4339b58.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi explained]](http://www.tower28beauty.com/cdn/shop/files/POD-WATERMELONKIWI.jpg?v=1761622410&width=150) 
                  
                ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Watermelon Kiwi listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-WK.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_DULCE_DE_LECHE.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Blood Dulce de Leche explained]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-DDL.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_CONFETTI_CAKE.jpg?v=1761622410&width=150) 
                  
                ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Confetti Cake listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-CC.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/18744jpg.jpg?v=1761622410&width=150) 
                  
                ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Ube Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/18746jpg.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi explained]](http://www.tower28beauty.com/cdn/shop/files/POD-REDBEANMOCHI.jpg?v=1761622410&width=150) 
                  
                ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Red Bean Mochi listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-CC_70696ab5-f961-4c20-84f8-06231ec35a19.jpg?v=1761622410&width=150) 
                  
                ![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_SUGAR_PLUM.jpg?v=1761622410&width=150) 
                  
                ![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-SP.jpg?v=1761622410&width=150) 
                  
                ![[Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC.jpg?v=1761622410&width=150) 
                  
                ![[ Results of the LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/POD_c402247f-486f-4cb3-8fae-b6667db9318d.jpg?v=1761622410&width=150) 
                  
                ![[Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE_1.jpg?v=1761622410&width=150) 
                  
                ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Ube Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-UV_1.jpg?v=1761622410&width=150) 
                  
                ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Dulce de Leche has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-DDL_1.jpg?v=1761622410&width=150) 
                  
                ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Blood Orange Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-BOV_1.jpg?v=1761622410&width=150) 
                  
                ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Watermelon Kiwi has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-WK_1.jpg?v=1761622410&width=150) 
                  
                ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Confetti Cake has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE_-_CC_1.jpg?v=1761622410&width=150) 
                  
                ![[Tower 28 Beauty LipSoftie™ Lip Treatment in Sugar Plum has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-RBM.jpg?v=1761622410&width=150) 
                  
                 
                  
                 
                  
                ![[Results of the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-SP_1_6ffcf233-01e0-4d60-8ebf-9cb83eb87a6f.jpg?v=1761622410&width=150) 
                  
                 
               
               
              ![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake on her lips]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Accoridan_-_Confetti_Cake.jpg?v=1735868122&width=350) 
              ![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Red Bean Mochi on her lips]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Accoridan_-_Red_Bean_Mochi.jpg?v=1735867489&width=350) 
              ![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Accoridan_-_Dulce_de_Leche.jpg?v=1735867489&width=350) 
              ![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Accoridan_-_Watermelon_Kiwi.jpg?v=1735867489&width=350) 
              ![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood-Orange Vanilla on her lips]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Accoridan_-_Blood_Orange_Vanilla.jpg?v=1735867489&width=350) 
              ![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Accoridan_-_Ube_Vanilla.jpg?v=1735867489&width=350) 
              ![[A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla on her lips]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Accoridan_-_SOS_Vanilla.jpg?v=1735868252&width=350) 
               
               
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                   
                  
                  ![[Iced Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP_1_86f1df71-1157-48b5-99ab-212d3e2249b7.webp?v=1761622410&width=400) 
        
          
           
        
          
          ![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=400) 
        
          
          ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake. [Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC_99620ceb-62bf-4272-b89f-04a462c1f5d7.webp?v=1761622410&width=400) 
        
          
          ![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi. [Red Bean Mochi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_RBM.webp?v=1761622410&width=400) 
        
          
          ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche. [Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.webp?v=1761622410&width=400) 
        
          
          ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi. [Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI_1.webp?v=1761622410&width=400) 
        
          
          ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla. [Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.webp?v=1761622410&width=400) 
        
          
          ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla. [Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.webp?v=1761622410&width=400) 
        
          
          ![The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla. [SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.webp?v=1761622410&width=400) 
        
          
           
        
      
      
         
      
    
    
     
        
          
          ![Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared]](http://www.tower28beauty.com/cdn/shop/files/Set-SOSSprayDuo_0f2911ab-b960-46b4-989b-1e0b15f5d602.webp?v=1754336298&width=400) 
        
          
          ![Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A016_20oz.webp?v=1754336298&width=400) 
        
          
          ![Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A01_20oz.webp?v=1754336298&width=400) 
        
      
      
        ![Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer with reduction in redness and irritation, revealing calmer, clearer-looking skin with a healthy, hydrated glow. [Shared]](http://www.tower28beauty.com/cdn/shop/products/Tower28SOSBeforeAfter1.png?v=1754510237&width=400) 
      
    
    
     
      
        
         
      
        
         
      
    ![Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?v=1754606978&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.webp?v=1756852042&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.webp?v=1754606809&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.webp?v=1754606978&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_1c96e12d-73ce-43b7-a3a1-35d5144b0f28.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A011_52f66702-33af-4f15-950e-59b68d1c857d.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A012_4e54a6ce-88fb-477f-8e1a-6c902b164e9b.webp?v=1754607175&width=400) 
        
          
           
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A014_40542865-f05e-45d6-bc94-fd9e4d45b5c3.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A015_dc34bae4-ec12-4cc2-8482-597742f326bb.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A017_dcfb49b6-a739-4e6d-9938-fb6d5b067e6e.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.webp?v=1754607175&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A019_5cafeb6c-4f5e-4e4e-a57e-92c7b3923ea1.webp?v=1741199141&width=400) 
        
          
          ![Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A020_bbbed2c1-99e3-4982-bc8d-78acce7b13e1.webp?v=1754607175&width=400) 
        
      
      
         
      
    
    
    ![Tower 28 skincare treatment set with four tubes and a box on a white background [Shared]](http://www.tower28beauty.com/cdn/shop/files/LILSOFTIES-PACKSHOT.webp?v=1757025789&width=400) 
      
      
        ![Four tubes of Tower 28 lip gloss in different colors with product names and limited edition labels. [Shared]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-LILSOFTIES.jpg?v=1757535809&width=400) 
      
    
    
    ![Tower 28 poppi holiday makeup set with red tin, compact, and perfume on a white background [Shared]](http://www.tower28beauty.com/cdn/shop/files/T28xPOPPIKIT-PACKSHOT_1.webp?v=1758055543&width=400) 
      
      
        ![Tower 28 poppi lip jelly and blush on a red background [Shared]](http://www.tower28beauty.com/cdn/shop/files/T28xPOPPIKIT-CAMPAIGNHERO.jpg?v=1758233741&width=400) 
      
    
    
    ![Tower 28 skincare product set with red packaging on a white background [Shared]](http://www.tower28beauty.com/cdn/shop/files/SOSMINISKIT_1.webp?v=1757027694&width=400) 
      
      
        ![TOWER28 skincare products with 'Your SOS Rescue Routine' text on a white background [Shared]](http://www.tower28beauty.com/cdn/shop/files/ROUTINE_1be7af48-6da1-4b96-a5ba-d764e7608bb9.jpg?v=1757027875&width=400) 
      
    
    
    ![[Shared]](http://www.tower28beauty.com/cdn/shop/files/MASCARADUO-PACSKSHOT.webp?v=1757103385&width=400) 
      
      
        ![[Shared]](http://www.tower28beauty.com/cdn/shop/files/MASCARA_DUO_-_B_A_1.jpg?v=1761775685&width=400) 
      
    
    
    ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Roxy]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-ROXY.webp?v=1756391159&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Troubadour]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-TROUBADOUR_1.webp?v=1756391159&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Chateau]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CHATEAU.webp?v=1756391159&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Avalon]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-AVALON.webp?v=1756391159&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Whisky]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_WHISKY.webp?v=1756391159&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Bungalow]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BUNGALOW.webp?v=1756391159&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Studio 28]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT--STUDIO30.webp?v=1755565906&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Garden]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-GARDEN.webp?v=1756391159&width=400) 
        
          
          ![Eyeshadow with glittery texture and 'Tower 28' branding on a white background [Viper]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-VIPER_1.webp?v=1756391159&width=400) 
        
          
           
      
    
    
    ![Tower 28 Beauty's SOS FaceGuard SPF 30. [Shared: SOS FaceGuard SPF 30]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOTONWHITE.webp?v=1747871097&width=400) 
        
          
           
        
      
      
        ![A person smiles while holding up a bottle of Tower 28 Beauty's SOS FaceGuard SPF 30. A swatch of the product is visible on their cheek.  [Shared: SOS FaceGuard SPF 30]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO.jpg?v=1747871097&width=400) 
      
    
    
    ![Set of Tower 28 lipsticks in various shades on a white background [Shared]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT_-_-STUDIO_35_1.webp?v=1761841034&width=400) 
      
      
        ![Color swatches of makeup shades labeled with names on a white  background [Shared]](http://www.tower28beauty.com/cdn/shop/files/SET_0bc3e293-9873-431d-847f-a54e8ef2fa08.jpg?v=1761841070&width=400) 
      
    
    
    ![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400) 
                
              ![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400) 
                
              ![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400) 
                
              ![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400) 
                
               
                
              