LipSoftie® Lip Treatment

$16.00
4.8
Rated 4.8 out of 5 stars
1,187 Reviews

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!

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The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!

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  • 💧Instantly Hydrating
  • 💋Prevents Dry Lips
  • ✨Soft Shine Finish
  • 😋Food-Grade Flavor
  • 📝Clinically-Proven
  • 👩‍⚕️Derm-Approved

Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.


Immediately after use:
- 100% agree it relieves chapped lips
- 100% agree it instantly comforts dry lips

After 2 weeks of use:
- 100% agree lips feel softer after use
- 100% agree formula delivers long-lasting hydration
- 100% agree product helps heal and repair dry, damaged lips

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.

Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.

Ingredient List: Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Eugenol, Isoeugenol, Iron Oxides (Ci 77491, Ci 77499), Red 27 Lake (Ci 45410), Titanium Dioxide (Ci 77891).

Dermatologist Approved, Clinically Tested, Hypoallergenic.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

Lather on for hydration and comfort.

Pro Tip: Use at night for an overnight mask!

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[Iced Dulce de Leche]
LipSoftie® Lip Treatment
Iced Dulce de Leche

Sweet, Sheer + Hydrating💧

  • Iced Dulce de Leche

    Shimmery Sheer Nude

  • Lil’ Softies Lip Treatment Set

    (Shades include Red Bean Mochi, Watermelon Kiwi, Iced Dulce de Leche and Tiramisu)

  • Sugar Plum

    Sheer Mauve
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake on her lips]

    Confetti Cake

    Sheer Lavender-Pink
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Red Bean Mochi on her lips]

    Red Bean Mochi

    Sheer Rosy Nude
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips]

    Dulce de Leche

    Sheer Nude
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips]

    Watermelon Kiwi

    Sheer Baby Pink
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood-Orange Vanilla on her lips]

    Blood Orange Vanilla

    Sheer Red-Orange
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips]

    Ube Vanilla

    Sheer Burgundy
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla on her lips]

    SOS Vanilla

    Clear

  • LipSoftie® Lip Treatment x 4

    (Shades include SOS Vanilla, Confetti Cake, Sugar Plum and Red Bean Mochi)

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

4

Before

After

Best Hydrating Lippie in the GAME

"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."

4 4 4
NaN 4

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 1,187 reviews
Total 5 star reviews: 996 Total 4 star reviews: 150 Total 3 star reviews: 28 Total 2 star reviews: 4 Total 1 star reviews: 9
97%would recommend these products
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1,187 reviews
  • M
    Mackenzie
    Reviewing
    SOS LipSoftie® Lip Treatment
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Roseca, etc.), Dryness, Texture
    What Did You Like About This Product? Soothed Irritations, Didn't Irritate My Skin, Repaired Barrier
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    SAVED MY LIPS!

    I have struggled with eczema my whole life and recently went through a sever flare on my face and ended up with a staph infection and couldn’t put anything on my face without it flaring, swelling and burning to where even aquaphor and Vaseline irritated me. But somehow someway my lips LOVED this product. I went from huge chunks peeling off my lips, not being able to eat without cracking and bleeding to smiling in 24 hours. This stuff has saved my face. A customer forever now. Thank you thank you THANK YOU

    Was this helpful?
  • AS Profile picture for Andrea S.
    Andrea S.
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Lipsoftie

    I love these and have used up a few of them. Hope they come out with more cool toned colors. Here is what Confetti Cake looks like on me.

    Was this helpful?
  • A
    Andrea
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Lipsoftie

    I love these and have already used up a few of them. Here is what the shade Confetti Cake looks like on me!

    Was this helpful?
  • JC
    Jessica C.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Finish, Easy To Blend, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    5 months ago
    Blood orange is my favorite

    Red bean mochi is a little light in color for my lips - it comes out almost clear for me (see photo). Ube vanilla is a little dark. Blood orange is the perfect sweet spot of a bright, color pink/orange/cherry blend. The formulas of all three are divine- - hydrating and shiny, easy to apply anytime day or night. Not a ton of staying power in terms of color, but exactly what you would expect from a gloss/balm hybrid. It’s so easy to reapply on the go.

    Was this helpful?
  • JS
    Janet S.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    6 months ago
    Love my lips!

    This stuff doesn’t dry out your lips like most lipsticks do. I use this instead of Vaseline. Love the color too!

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