[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
PR Archives
[Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
[Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones, Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla]
[Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]
[ Results of the LipSoftie® Deluxe Gift Set]
[Shared: Results of the Tower 28 Beauty LipSoftie® Deluxe Gift Set]
[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
[Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
[Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones, Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla]
[Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]
[ Results of the LipSoftie® Deluxe Gift Set]
[Shared: Results of the Tower 28 Beauty LipSoftie® Deluxe Gift Set]

LipSoftie® Deluxe Gift Set

$128.00 $118.00
4.8
Rated 4.8 out of 5 stars
1,224 Reviews

Indulge in the ultimate self-care treat —8 full-size, dessert-inspired LipSoftie lip treatments, wrapped in a heart-shaped gift box made for keeping.

Indulge in the ultimate self-care treat —8 full-size, dessert-inspired LipSoftie lip treatments, wrapped in a heart-shaped gift box made for keeping.

Free Shipping $30+ • Free Returns

  • 💧Instantly Hydrating
  • 💋Prevents Dry Lips
  • ✨Soft Shine Finish
  • 😋Food-Grade Flavor
  • 📝Clinically-Proven
  • 👩‍⚕️Derm-Approved

Tell Me More

LipSoftie Lip Treatment Balm is a clinically proven, non-sticky, vegan lip treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor.

This exclusive set includes 8 full-size LipSofties packaged in a limited edition gift box, including NEW LipSoftie releases.

  • Ube Vanilla
  • Watermelon Kiwi
  • Dulce De Leche
  • Blood-Orange Vanilla
  • SOS Vanilla
  • *NEW: Confetti Cake
  • *NEW: Sugar Plum
  • *NEW: Red Bean Mochi

Designed for sensitive, irritated lips, this cushiony treatment delivers instant comfort to rescue dry, chapped lips.

This vegan formula is derm-approved and 100% clinically proven to heal + repair dry lips.

Ingredients

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.

Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.

Ingredient List: Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Eugenol, Isoeugenol, Iron Oxides (Ci 77491, Ci 77499), Red 27 Lake (Ci 45410), Titanium Dioxide (Ci 77891).

Dermatologist Approved, Clinically Tested, Hypoallergenic.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Alcohol-Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

Lather on for hydration and comfort.

Pro Tip: Use at night for an overnight mask!

View full details
[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
LipSoftie® Deluxe Gift Set

Sweet, Sheer + Hydrating💧

  • Iced Dulce de Leche

    Shimmery Sheer Nude
  • [Shared]

    LipSoftie™
Lip Treatment Trio

    (Shades include Iced Dulce de Leche, Red Bean Mochi, and Ube Vanilla)

  • Sugar Plum

    Sheer Mauve
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Confetti Cake on her lips]

    Confetti Cake

    Sheer Lavender-Pink
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Red Bean Mochi on her lips]

    Red Bean Mochi

    Sheer Rosy Nude
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Dulce de Leche on her lips]

    Dulce de Leche

    Sheer Nude
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Watermelon Kiwi on her lips]

    Watermelon Kiwi

    Sheer Baby Pink
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Blood-Orange Vanilla on her lips]

    Blood Orange Vanilla

    Sheer Red-Orange
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla on her lips]

    Ube Vanilla

    Sheer Burgundy
  • [A close up of a model wearing Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla on her lips]

    SOS Vanilla

    Clear

  • LipSoftie® Lip Treatment x 4

    (Shades include SOS Vanilla, Confetti Cake, Sugar Plum and Red Bean Mochi)

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

5

Before

After

Soft lips ALL DAY

"I have lips that will peel and get crusty overnight if I don’t use a lip mask. I use it once in the morning and once at night. My lips have never felt so soft during the day! My lipstick looks flawless when I use this the night before. Plus, the smell is SO GOOD. It reminds me of a lip balm I loved as a teen but was discontinued. This is my new go to lip product!!"

5

Before

After

A New Staple!

"This product is AMAZING! It really has a lasting hydrating effect. I have been using it both overnight and during the day and can see a noticeable difference in how soft my lips are (and not just in the hour or two after application like other alternatives)."

5

Before

After

SO HYDRATING!

"One of the first things I noticed about the product was how hydrating it is! I hate sticky lip products but this was not sticky AT ALL. It feels so nice and hydrating on the lips and you can really tell it’s moisturizing."

5

Before

After

Best Hydrating Lippie in the GAME

"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."

5

Before

After

A must have for dry, cracked lips!

"I have dry, chapped lips that crack especially during the colder months and the LipSoftie Lip Treatment saved my lips with no irritation... It has a lightweight texture that doesn't feel sticky. I enjoy wearing it during the day and at night as a lip mask. The LipSoftie is another great addition to the SOS line!"

1 5

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 1,224 reviews
Total 5 star reviews: 1k Total 4 star reviews: 154 Total 3 star reviews: 29 Total 2 star reviews: 4 Total 1 star reviews: 9
97%would recommend these products
Slide 1 selected
Write a Review (Opens in a new window)
1,224 reviews
  • M
    Mackenzie
    Reviewing
    SOS LipSoftie® Lip Treatment
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Roseca, etc.), Dryness, Texture
    What Did You Like About This Product? Soothed Irritations, Didn't Irritate My Skin, Repaired Barrier
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    SAVED MY LIPS!

    I have struggled with eczema my whole life and recently went through a sever flare on my face and ended up with a staph infection and couldn’t put anything on my face without it flaring, swelling and burning to where even aquaphor and Vaseline irritated me. But somehow someway my lips LOVED this product. I went from huge chunks peeling off my lips, not being able to eat without cracking and bleeding to smiling in 24 hours. This stuff has saved my face. A customer forever now. Thank you thank you THANK YOU

    Was this helpful?
  • AS Profile picture for Andrea S.
    Andrea S.
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Lipsoftie

    I love these and have used up a few of them. Hope they come out with more cool toned colors. Here is what Confetti Cake looks like on me.

    Was this helpful?
  • A
    Andrea
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Lipsoftie

    I love these and have already used up a few of them. Here is what the shade Confetti Cake looks like on me!

    Was this helpful?
  • JC
    Jessica C.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Finish, Easy To Blend, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    7 months ago
    Blood orange is my favorite

    Red bean mochi is a little light in color for my lips - it comes out almost clear for me (see photo). Ube vanilla is a little dark. Blood orange is the perfect sweet spot of a bright, color pink/orange/cherry blend. The formulas of all three are divine- - hydrating and shiny, easy to apply anytime day or night. Not a ton of staying power in terms of color, but exactly what you would expect from a gloss/balm hybrid. It’s so easy to reapply on the go.

    Was this helpful?
  • JS
    Janet S.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    7 months ago
    Love my lips!

    This stuff doesn’t dry out your lips like most lipsticks do. I use this instead of Vaseline. Love the color too!

    Was this helpful?
Show More
SHOP ALL
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®
Bestseller
Swipe Serum Concealer®

All-Over Hydrating Concealer

7.0 KTOWN
Tower 28 Beauty SOS Rescue Spray (4 oz) Tower 28 Beauty SOS Spray Duo featuring full-size (4oz) and travel-size (1oz). [Shared] Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Tower 28 Beauty SOS Rescue Spray in 1oz. [1oz] Orange toner spray bottle with text on a red background [Shared]
Product badge Product badge Product badge
TikTok Viral
SOS Rescue Spray

The Original Hypochlorous Acid Spray

Standard
[Shared] LipSoftie™
Lip Treatment Trio
Online Exclusive
LipSoftie™
Lip Treatment Trio

($48 Value)

Tower 28 poppi holiday makeup set with compact, and lip gloss on a white background [Shared] Tower 28 poppi lip jelly and blush on a red background [Shared]
EXTRA SAVINGS
Tower 28 x poppi Lip + Cheek Duo

Limited Edition Set ($38 Value)

Set of Tower 28 GoGo Cooling Shimmer Sticks with packaging on a white background [Shared] [GoGo Eyeshadow Deluxe Set]
On Sale
GoGo Eyeshadow Deluxe Set

Limited Edition Gift Set

[Shared: Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white] [Shared: Family group photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
On Sale
LipSoftie® Deluxe Gift Set

Exclusive + Limited Edition

[Shared: GetSet™ Powder Blush Gift Set] [Shared: GetSet™ Powder Blush Gift Set]
PR Archives
GetSet® Powder Blush Gift Set

Full Blush Set, Collectible Tin, + Beach Towel

The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet. [Jet] The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift. [Drift] MakeWaves® Mascara The Tower 28 Beauty MakeWaves Mini Mascara. [Mini] Two tubes of Tower 28 Beauty’s MakeWaves Mascara in the shades Jet and Drift are shown next to the MakeWaves Eyelash Curler. [MakeWaves Mascara Set] A close up of a person's eyelashes before and after applying the Tower 28 Beauty MakeWaves™ Mascara in Jet, transforming them from natural to full-on glamorous. [Shared]
Bestseller
MakeWaves® Mascara

Lengthening + Volumizing

Jet
Tower 28 Beauty SOS Rescue Spray in Refill size. [Refill] Orange toner spray bottle with text on a red background [Shared]
Product badge Product badge Product badge
EXTRA SAVINGS
SOS Rescue Spray Refill

Refills 4 Standard Bottles ($112 Value)

Tower 28 Beauty SOS Recovery Cream in Standard Size. [Standard] Tower 28 Beauty SOS Recovery Cream in Jumbo Size. [Jumbo] A person with Tower 28 Beauty’s SOS Daily Barrier Recovery Cream applied across their forehead, cheeks, nose, and chin. [Standard]
Product badge Product badge Product badge
SOS Recovery Cream

Barrier Repair with Ceramides

Jumbo