6x Award-Winning Mascara

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

6x Award-Winning Mascara

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Ophthalmologist Tested

Contact Lens Safe

Fragrance-Free

Derm-Approved

Vegan + Cruelty-Free

F.A.Q.

  • Does MakeWaves™ Mascara work for straight lashes?

    Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

  • Is MakeWaves™ Mascara waterproof?

    MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

  • Is MakeWaves™ Mascara safe for contact lens wearers?

    Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

  • Does MakeWaves™ Mascara have fibers?

    MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

  • What's special about Tower 28 Beauty?

    Tower 28 Beauty is the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.

    All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free.