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Designed for Sensitive Skin 😊
We’re strict about what goes into our products (and what stays out). Our therapist calls it setting healthy boundaries.
High-Performance Product ✨
No compromises. Our award-winning clean makeup and skincare are top-shelf for a reason. Just ask Allure (Best of Beauty Winner x4!).
Vegan + Cruelty-Free
ALL Tower 28 products are made without animal byproducts and never tested on animals (just humans!).
![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=2000)
![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_SP.jpg?v=1738608225&width=2000)
![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on three different skin tones. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_SP.jpg?v=1757535854&width=2000)
![A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Sugar Plum on a white background. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_SP.jpg?v=1757535854&width=2000)
![A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum on her lips. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD-SP.jpg?v=1757535854&width=2000)
![A close up of a model holding Tower 28 Beauty's LipSoftie® Lip Treatment x 4 (Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla) and wearing it on her lips. [Shared]](http://www.tower28beauty.com/cdn/shop/files/QUAD_1.jpg?v=1757535854&width=2000)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-2.jpg?v=1757535854&width=2000)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie®Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-OVERNIGHT.jpg?v=1757535854&width=2000)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-1_1.jpg?v=1757535854&width=2000)
![[Shared: Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/LS_SHADE_GRID_5a93a3fd-1531-4909-a659-26e8801d0417.jpg?v=1757535854&width=2000)
![[Shared: The results of Tower 28 Beauty LipSoftie® Lip Treatment clinical studies listed out]](http://www.tower28beauty.com/cdn/shop/files/CLINICALRESULTS_1_e8fbaefa-d697-45a4-bfc4-6eaa097f0df1.jpg?v=1757535854&width=2000)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_SUGAR_PLUM.jpg?v=1757535854&width=2000)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-SP.jpg?v=1757535854&width=2000)
![[Shared: Results of the LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/POD_c402247f-486f-4cb3-8fae-b6667db9318d.jpg?v=1757535854&width=2000)
![[Shared: Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC.jpg?v=1757535854&width=2000)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Sugar Plum has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-RBM.jpg?v=1757535854&width=2000)
![The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SP.webp?v=1738608225&width=150)
![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_HERO_-_SP.jpg?v=1738608225&width=150)
![Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on three different skin tones. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/MODEL_QUAD_-_SP.jpg?v=1757535854&width=150)
![A swatch of Tower 28 Beauty LipSoftie® Lip Treatment in Sugar Plum on a white background. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/TEXTURE_SWATCH_-_SP.jpg?v=1757535854&width=150)
![A close up of a model wearing Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum on her lips. [Sugar Plum]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGN_MOOD-SP.jpg?v=1757535854&width=150)
![A close up of a model holding Tower 28 Beauty's LipSoftie® Lip Treatment x 4 (Blood Orange Vanilla, Watermelon Kiwi, Dulce de Leche, and Ube Vanilla) and wearing it on her lips. [Shared]](http://www.tower28beauty.com/cdn/shop/files/QUAD_1.jpg?v=1757535854&width=150)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-2.jpg?v=1757535854&width=150)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie®Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-OVERNIGHT.jpg?v=1757535854&width=150)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie® Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-1_1.jpg?v=1757535854&width=150)
![[Shared: Tinted shades of the Tower 28 Beauty Deluxe LipSoftie® Gift Set applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/LS_SHADE_GRID_5a93a3fd-1531-4909-a659-26e8801d0417.jpg?v=1757535854&width=150)
![[Shared: The results of Tower 28 Beauty LipSoftie® Lip Treatment clinical studies listed out]](http://www.tower28beauty.com/cdn/shop/files/CLINICALRESULTS_1_e8fbaefa-d697-45a4-bfc4-6eaa097f0df1.jpg?v=1757535854&width=150)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_SUGAR_PLUM.jpg?v=1757535854&width=150)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment Sugar Plum listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENT_INFOGRAPHIC-SP.jpg?v=1757535854&width=150)
![[Shared: Results of the LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/POD_c402247f-486f-4cb3-8fae-b6667db9318d.jpg?v=1757535854&width=150)
![[Shared: Ingredients in the Tower 28 Beauty LipSoftie® Deluxe Gift Set]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC.jpg?v=1757535854&width=150)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in Sugar Plum has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE-RBM.jpg?v=1757535854&width=150)
LipSoftie® Lip Treatment
The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.
The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!
Free US. shipping $30+
- 💧Instantly Hydrating
- 👄Prevents Dry Lips
- ✨Soft-Shine Finish
- 😘Heals & Repairs
- 💕5 Sheer Tints
- 🍊Food-Grade Flavor
TELL ME MORE
TELL ME MORE
A clinically proven, non-sticky, vegan lip treatment that delivers the intense hydration of a lip mask with a sweet sheer tint using food-grade, non-artificial flavor.
Designed for sensitive, irritated lips, this cushiony treatment delivers instant comfort to rescue dry, chapped lips.
This vegan formula is derm-approved and 100% clinically proven to heal + repair dry lips.
Ingredients
Ingredients
Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.
Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).