Fall Essentials
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save $8

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer Set

    Default Title
  • Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
    Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
    Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
    Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
    Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
    After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
    Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
    Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
    Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
    Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

    BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    DREAM HOUR
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Palisades Pink
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Jet

  • Not sure what to get 👀? Take our product quiz!

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  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA

  • Not sure what to get 👀? Take our product quiz!

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  • Shade: Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]
    Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]
    Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]
    Cashew [Closeup photo of a girl smiling with very glossy lips, wearing the Tower 28 Beauty ShineOn Milky Lip Jelly shade in Cashew (a milky rosy-brown), and holding an acrylic slim lip gloss tube with "Tower 28" logo over her eye]

    ShineOn Milky Lip Jelly

    Non-Sticky Lip Gloss

    SESAME
  • Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Standard
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    [Photo of the Tower 28 Beauty LipSoftie® Deluxe Gift Set on white]
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Sugar Plum
  • Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Shown is the Peachy Pink Duo]
    Shade: Oneliner in Check Me Out + ShineOn Lip Jelly in Pistachio [Shown is the Nude Pink Duo]
    Shade: Oneliner in Work of Art + ShineOn Lip Jelly in Coconut [Shown is the Rosy Pink Duo]
    Shade: Oneliner in Paint My Number + ShineOn Lip Jelly in Cashew [Shown is the Rosy Brown Duo]
    Shade: Oneliner in Draw Me + ShineOn Lip Jelly in Almond [Shown is the Chocolate Brown Duo]
    Shade: Oneliner in Color Me Fine + ShineOn Lip Jelly in Sesame [Shown is the Mauve Duo]
    Shade: OneLiner in Fill Me In + ShineOn Lip Jelly in Oat [Model wears the Peachy Pink Duo]
    Save on Sets

    Line + Shine Lip Duo

    Lip Liner + Gloss Combo

    PEACHY PINK DUO
  • Milky Lip Set [Shared: The Tower 28 Beauty Milky Lip Set which features all five Milky ShineOn Lip Jelly Shades (Pistachio, Coconut, Cashew, Oat, and Almond)] Milky Lip Set [Shared: Closeup photo of a girl with brown hair smiling, holding up 4 ShineOn Milky Lip Jellies (assorted shades) to her face]
    Save $15

    Milky Lip Set

    5 Bestselling Shades

    MILKY SET
  • Shade: Sun Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Sun Coast]
    Shade: West Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade West Coast]
    Shade: Gold Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Gold Coast]
    Shade: Best Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Best Coast]
    Shade: Pacific Coast [Tower 28 Beauty's Bronzino™ Cream Bronzer in the shade Pacific Coast]
    Bronzino® Cream Bronzer

    Bronzino® Cream Bronzer

    Illuminating Bronzer with Shimmer

    Sun Coast

12 products

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