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Tower 28 Essentials Set

Tower 28 Essentials Set

4.7
Rated 4.7 out of 5 stars
4,306

Get your hands dirty with clean makeup essentials. Everything you need for an easy 5-step sun-kissed, fresh-faced routine. Pick and choose your favorite shades:

05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
SunnyDays™ Tinted SPF 30

SunnyDays™ Tinted SPF 30

Shade
05 Fairfax
Finest Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Finest Hour]
Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]
Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]
Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]
Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]
Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]
Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]
After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]
Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]
Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]

BeachPlease Cream Blush

Shade
FINEST HOUR
Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

ShineOn Lip Jelly

Shade
Iced XOXO
Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
[Shared]
Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]

MakeWaves™ Mascara

Color
Jet
Shade Finder

This set ships free within the US • Free Returns

What's Included

SunnyDays SPF 30 Tinted Sunscreen (Full-size): a 2-in-1 mineral sunscreen with the daily sun protection you need and coverage you want. Choose from 14, buildable + flexible shades. Take the Shade Match Quiz find yours.



BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 7 sun-kissed shades, inspired by the colors of the Santa Monica sunset.



ShineOn Lip Jelly (Full-size): a non-sticky lip gloss with the shine of a gloss, comfort of a balm, + a pop of color! Choose from 13 juicy shades. MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.



SOS Daily Rescue Facial Spray (Travel 1oz): a soothing, purifying, and repairing daily rescue spray for angry, stressed out skin.

Ingredients

SunnyDays™: Zinc oxide, 12.6%, Water/Aqua/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

BEACHPLEASE: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

ShineOn Lip Jelly: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

MakeWaves™: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

SOS SPRAY: Water, Sodium Chloride, Hypochlorous Acid.

How to Use

View full details

Tower 28 Essentials Set

Tower 28 Essentials Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Essentials Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Essentials Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Essentials Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.7
Rated 4.7 out of 5 stars
Based on 4,306 reviews
Total 5 star reviews: 3.7k Total 4 star reviews: 374 Total 3 star reviews: 136 Total 2 star reviews: 65 Total 1 star reviews: 71
94%would recommend these products
Customer-uploaded media carousel. Press left and right arrows to navigate. Press space or enter to open more details.
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4,306 reviews
  • LS Profile picture for Luke S.
    Luke S.
    Verified Buyer
    BeachPlease Cream Blush
    Reviewing
    BeachPlease Cream Blush
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Easy To Blend, Did Not Irritate My Skin, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    BeachPlease Cream Blush

    So pretty and perfect for my skin-tone, I have been using the wrong blushes this whole time. I have to put water on it to make it easier to apply and blend but it is so pretty and worth it.

  • LS Profile picture for Luke S.
    Luke S.
    Verified Buyer
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color, Did Not Irritate My Skin, Staying Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    ShineOn Lip Jelly

    It is so glossy and hydrating, such a pretty color. Thank you Tower 28!

  • DW Profile picture for Danna W.
    Danna W.
    Verified Buyer
    MakeWaves™ Mascara
    Reviewing
    MakeWaves™ Mascara
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Did Not Irritate Eyes, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Love this

    Best mascara I have ever bought and I’ve bought almost all of them💯

    Never had a single clump using this! So far it doesn’t flake either!! 🤯

    I love this so much I’m totally sold. I have tried so many different from extremely expensive to the drug store brand even and this is so clean and doesn’t flake, I love it.

  • DR Profile picture for Diana R.
    Diana R.
    Verified Reviewer
    SOS Rescue Spray
    Reviewing
    SOS Rescue Spray
    I recommend this product
    Skin Challenges Hyperpigmentation, Acne/Blemishes, Chronic Sensitivity (Eczema, Roseca, etc.), Redness, Texture
    What Did You Like About This Product? Soothed Irritations, Repaired Barrier, Cleared Skin, Reduced Redness, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 weeks ago
    Hormonal Acne Inflammation

    The SOS Spray helped clear my skin! I’ve struggled with hormonal acne since 2020 and tried everything—from harsh skincare products to medications—but nothing worked. In fact, it only made things worse. After years of trial and error, I finally discovered the SOS Spray, which not only reduced my acne but helped clear it up. Now, it’s my go-to product whenever I experience a breakout (with thyroid and PCOS, they come unexpectedly), rashes, eczema, allergies, or any type of inflammation. It’s a must-have in my daily skincare routine!

  • A
    Andi
    Verified Buyer
    BeachPlease Cream Blush
    Reviewing
    BeachPlease Cream Blush
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Red Cream Blush is Perfection

    This cream blush in the color Red gives me the most perfect flushed color. I cannot wait to keep using this super cute and easily blendable blush in the fall and winter!

Reviews LoadedReviews Added
  • Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO] Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO shown on different skin tones.]
    Limited Edition

    Iced XOXO Lip Jelly

    Limited Edition Lip Gloss with Shimmer

    Iced XOXO
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet Pressed Powder
    TikTok Viral

    GetSet Pressed Powder

    Instantly Blurred and Smoothed Skin

    Shade
    Palisades Pink
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Bestseller

    MakeWaves™ Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    [Tower 28 Beauty Lil’ Softies Mini Set]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save $16

    SOS Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    Jumbo
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]
    New

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Balancing Gel Cleanser, SOS Daily Rescue Spray, and SOS Barrier Cream. Shared] [Shared: Tower 28 Beauty SOS Routine]
    Save $8

    SOS Rescue Set

    3-Step Skincare Routine

    Default Title
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    Standard
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]
    New

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    [Tower 28 Beauty Lil’ Softies Mini Set]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla