4.0 DTLA

Swipe Serum Concealer

Name: Swipe Serum Concealer
Brand: Tower 28 Beauty
SKU: T034-04-0000
Price: 22.0 USD
Availability: InStock
Rating: 4.8 (482 reviews)

4.0 DTLA

Swipe Serum Concealer

4.0 DTLA

"Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."
"It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."
“Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 3

[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

4.0 DTLA
Light with Medium Cool undertones
1.0 BH
Fair with Neutral undertones
2.0 BU
Light with Neutral Cool undertones
3.0 CC
Light with Warm Peach undertones
5.0 EP
Light with Neutral undertones
6.0 IE
Medium with Light Neutral undertones
7.0 KTOWN
Medium with Neutral undertones
8.0 LBC
Medium with Warm Peach undertones
9.0 MDR
Medium with Olive undertones
10.0 NOHO
Medium with Tan Neutral undertones
11.0 OC
Tan with Medium Warm undertones
12.0 PALI
Tan with Medium Neutral undertones
13.0 PLAYA
Tan with Warm Golden undertones
14.0 PV
Tan Warm with Olive undertones
15.0 SAMO
Deep with Peach undertones
16.0 SB
Deep with Neutral undertones
17.0 SD
Deep with Warm undertones
18.0 SGV
Deep with Golden undertones
19.0 WEHO
Rich with Golden undertones
20.0 WLA
Rich with Neutral undertones

Take 3 Min Quiz

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!

Tower 28 IRL

Swipe On to Swipe Out

Angelina

Skin Type: Acne-prone, sensitive

Skin Type:

Acne-prone, sensitive

4.8

Rated 4.8 out of 5 stars

Based on 482 reviews

Total 5 star reviews: 421 Total 4 star reviews: 42 Total 3 star reviews: 10 Total 2 star reviews: 1 Total 1 star reviews: 8

96%would recommend this product

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482 reviews

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D
Diana
Verified Reviewer
I recommend this product
Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, Hyperpigmentation
What Did You Like About This Product? Easy to Blend, Coverage, Skincare Benefits, Lasting Power, Didn't Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
3 weeks ago
Hormonal Acne/Mental Health
Here’s an enhanced version of your message:
After struggling with hormonal acne for years, I developed a fear of wearing makeup, convinced it only worsened my breakouts. Two years ago, I gave it up entirely, which led to a depressive disorder and isolation because showing my irritated skin was too embarrassing. I began to focus on repairing my skin barrier, and a few months later, my skin started to clear. I thought, “Maybe I can try makeup again?” but my intrusive thoughts kept me from feeling confident enough to do so.
This year, I started researching non-comedogenic products made for sensitive, acne-prone skin, and that’s when I discovered Tower 28 Beauty. My life changed after purchasing the Swipe Serum Concealer. For the first time, I didn’t feel guilty, anxious, or overwhelmed about wearing makeup—it became a safe space for my thoughts. Now, I feel confident wearing makeup because of Tower 28. I’ve embraced myself, found joy in wearing makeup again, and no longer feel the need to rush home to cleanse my face, worrying that it will cause more breakouts. I am so grateful for this brand. Btw the swipe serum is enough for me, I don’t own a foundation. 💜
Was this helpful?
SM
Swati M.
Verified Reviewer
I recommend this product
Skin Challenges Redness, Texture, Chronic Sensitivity (Eczema, Rosacea, etc.)
What Did You Like About This Product? Coverage, Easy to Blend, Finish
Would You Recommend This Product? Yes
Rated 4 out of 5 stars
2 months ago
Love how hydrating and skin like it is!
I think this has to be my top 2 concealers. It's hydrating, very skin-like, just the right amount of coverage, and has skincare benefits so I can have it all day and I won't break out, builds/blends perfectly!
Would recommend this if you have combination to sensitive skin type. I only use this to cover my dark circles and slight discolouration and feel like my base makeup is sorted.
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IC
Iris C.
Verified Buyer
I recommend this product
Skin Challenges Redness, Dryness
What Did You Like About This Product? Coverage, Finish, Skincare Benefits, Lasting Power, Easy to Blend
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 months ago
One of the most hydrating
Is been so hard to put this concealer down is so good light weight blend so beautiful and looks flawless..
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SA
Stella A.
Verified Reviewer
I recommend this product
Skin Challenges Acne/Blemishes
What Did You Like About This Product? Coverage, Color, Easy to Blend, Finish, Didn't Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 months ago
Everything I need in a concealer.
I found my perfect shade in a sample swatch on a previous purchase of this concealer. I originally got the wrong shade and it was easy and uncomplicated to get a refund and order my correct shade. As someone who breaks out and messes with my skin I have struggled with coverage and feeling like my concealer is effective but…THIS CONCEALER IS EVERYTHING. It has perfect coverage for my blemishes and is hydrating without slipping around. I also am so happy I finally found a concealer that fits my skin tone! I’m wearing shade 2.0 BU
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C
Courtney
Verified Reviewer
I recommend this product
Skin Challenges Redness, Acne/Blemishes, Dryness
What Did You Like About This Product? Coverage, Easy to Blend, Skincare Benefits
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
3 months ago
I've found the best concealer
I was on the hunt for a new concealer that had skincare in it, and this is such a hit. first off, a little goes a long way. the coverage is there but its very blendable. what you get for the price is also amazing- so much product!
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