Name: Swipe Serum Concealer
Brand: Tower 28 Beauty
SKU: T034-04-0000
Price: 22.0 USD
Availability: InStock
Rating: 4.8 (693 reviews)

Swipe Serum Concealer

4.0 DTLA

"Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."
"It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."
“Tower 28 Is Making Sensitive Skin 🎉 Fun”

NaN 3

[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

4.0 DTLA
Light with Medium Cool undertones
1.0 BH
Fair with Neutral undertones
2.0 BU
Light with Neutral Cool undertones
3.0 CC
Light with Warm Peach undertones
5.0 EP
Light with Neutral undertones
6.0 IE
Medium with Light Neutral undertones
7.0 KTOWN
Medium with Neutral undertones
8.0 LBC
Medium with Warm Peach undertones
9.0 MDR
Medium with Olive undertone
10.0 NOHO
Medium with Tan Neutral undertones
11.0 OC
Tan with Medium Warm undertones
12.0 PALI
Tan with Medium Neutral undertones
13.0 PLAYA
Tan with Warm Golden undertones
14.0 PV
Tan Warm with Olive undertones
15.0 SAMO
Deep with Peach undertones
16.0 SB
Deep with Neutral undertones
17.0 SD
Deep with Warm undertones
18.0 SGV
Deep with Golden undertones
19.0 WEHO
Rich with Golden undertones
20.0 WLA
Rich with Neutral undertones

Take 3 Min Quiz

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!

Reviews

4.8

Rated 4.8 out of 5 stars

Based on 693 reviews

Total 5 star reviews: 608 Total 4 star reviews: 60 Total 3 star reviews: 13 Total 2 star reviews: 2 Total 1 star reviews: 10

96%would recommend this product

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693 reviews

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N
Nash
Verified Reviewer
I recommend this product
Skin Challenges Redness, Acne/Blemishes
What Did You Like About This Product? Easy to Blend, Finish
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 days ago
Lightweight
Gifted by Tower 28. I really like this concealer. It feels lightweight and hydrating, yet still offers great coverage. The formula blends easily with a brush or sponge and leaves a smooth, natural finish. It doesn’t crease or feel heavy, and it layers well if you need extra coverage. Overall, it’s a great everyday option.
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SL
Summer l.
I recommend this product
Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, Dryness
What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Skincare Benefits
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
2 days ago
SO GOOD
I love that to 20 it uses skin friendly ingredients. I have super sensitive skin and my skin has yet to break out from this concealer. I would say it's medium coverage and I usually prefer light coverage but it's easy to blend out!
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K
Kelly
Verified Reviewer
I recommend this product
Skin Challenges Acne/Blemishes, Dryness
What Did You Like About This Product? Coverage, Easy to Blend, Finish, Didn't Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
3 days ago
Easy concealer
I have the shade DTLA. I like this concealer because it’s just easy. The hydrating serum texture makes the application look natural with little effort. I mostly have used this under my eyes but it does provide coverage for blemishes too. I like the radiant texture for the eye area in particular. The shade I chose is perfect for brightening. Towards winter it might be more of a true match rather than a highlighting effect. I was worried being called light medium it might be too dark but it is on the lighter side. The applicator has a neat shape to it, a little unlike others I’ve tried. It’s convenient for applying the product. In the photos I have one with the concealer applied but not blended so you can see the shade and the applicator. The other is with the concealer blended. This product was gifted for my review.
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KB
Kimberly B.
Verified Reviewer
I recommend this product
Skin Challenges Dryness
What Did You Like About This Product? Coverage, Easy to Blend, Skincare Benefits, Didn't Irritate My Skin, Finish
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
3 days ago
Lightweight and Natural
I’ve been using this concealer for a couple weeks now and I’m obsessed! It has the perfect light-medium coverage for everyday wear, blends beautifully with a brush or sponge, and truly feels like nothing on the skin. I have dry skin and this doesn’t cling to any patches or look cakey—it actually leaves a hydrated, skin-like finish that looks so natural. I mainly use it under my eyes and around my nose, and it lasts surprisingly well throughout the day without creasing. Shade 4.0 DTLA is a great match for my light skin with neutral-cool undertones. Bonus points for being a clean formula! Definitely a new staple in my routine.
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AM
Aloki M.
Verified Reviewer
I recommend this product
Skin Challenges Acne/Blemishes
What Did You Like About This Product? Color, Coverage, Easy to Blend, Lasting Power
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
4 days ago
Smooth application day and night
I think the serum like finish of this concealer cannot be beat. I used this for two weeks through long clinic days and my skin didn’t move a spot away from flawless. I usually prefer doing no foundation base and just concealer, and this one hundred percent lived up to the standard. I continue to use it for everyday use and I truly do adore it. Cannot recommend it enough!
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