Swipe Serum Concealer

$22.00
$22.00
4.8
Rated 4.8 out of 5 stars
813 Reviews

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

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Medium
TAN
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A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

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  • ☁️Lightweight Serum
  • ✨Natural Finish
  • 👌Medium Coverage
  • 🍃Silicone-Free
  • 🙅🏻‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn't cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Ingredient List: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Silicon Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.


Pro Tip: Select one shade lighter than your skin tone to brighten!

View full details
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Swipe Serum Concealer
4.0 DTLA

  • "Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."

NaN 3
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]
[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

Find Your Shade

We've got you covered 😉 with 20 seamless shades!

  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0]

    4.0 DTLA

    Light with Medium Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0]

    1.0 BH

    Fair with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0]

    2.0 BU

    Light with Neutral Cool undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0]

    3.0 CC

    Light with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0]

    5.0 EP

    Light with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0]

    6.0 IE

    Medium with Light Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0]

    7.0 KTOWN

    Medium with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 8.0]

    8.0 LBC

    Medium with Warm Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 9.0]

    9.0 MDR

    Medium with Olive undertone
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 10.]

    10.0 NOHO

    Medium with Tan Neutral undertones

  • 11.0 OC

    Tan with Medium Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.]

    12.0 PALI

    Tan with Medium Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 13.]

    13.0 PLAYA

    Tan with Warm Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.]

    14.0 PV

    Tan Warm with Olive undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.]

    15.0 SAMO

    Deep with Peach undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.]

    16.0 SB

    Deep with Neutral undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.]

    17.0 SD

    Deep with Warm undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.]

    18.0 SGV

    Deep with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.]

    19.0 WEHO

    Rich with Golden undertones
  • [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20%]

    20.0 WLA

    Rich with Neutral undertones
Take 3 Min Quiz

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
Reviews
4.8
Rated 4.8 out of 5 stars
Based on 813 reviews
Total 5 star reviews: 708 Total 4 star reviews: 78 Total 3 star reviews: 15 Total 2 star reviews: 2 Total 1 star reviews: 10
97%would recommend this product
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813 reviews
  • AO Profile picture for Abby O.google logo
    Abby O.
    Verified Reviewer
    I recommend this product
    Skin Challenges Acne/Blemishes, Texture, Redness
    What Did You Like About This Product? Coverage, Easy to Blend, Finish, Didn't Irritate My Skin, Lasting Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    8 hours ago
    Perfect Concealer for the Summer

    Absolutely love this concealer! It applies so beautifully and blends so well. It looks amazing on its own or with bb cream and powder. I wore it all over Europe this summer and my makeup stayed perfect all day even through heat and sweat it didn’t budge. I have acne scars and pigmentation and it covered them perfectly! I would highly recommend !

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  • NG Profile picture for Noeleen G.google logo
    Noeleen G.
    Verified Reviewer
    I recommend this product
    Skin Challenges Hyperpigmentation, Acne/Blemishes
    What Did You Like About This Product? Color, Easy to Blend, Coverage, Finish, Lasting Power
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    9 hours ago
    Smooth like butter!

    This concealer blends out so effortlessly and adds a beautiful touch of brightness under my eyes. It is beautiful worn by itself or paired with a powder. There is minimal creasing with this concealer if you have creases under your eyes, so this is just something to consider before purchasing. Overall, I would highly recommend!

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  • S Profile picture for Susan
    Susan
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Texture, Hyperpigmentation, Acne/Blemishes
    What Did You Like About This Product? Color, Coverage, Easy to Blend, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    22 hours ago
    Great coverage

    Great formulation l find it really easy to blend. The serum has a silky and lightweight feel. Overall I’m happy with the coverage, helping to brighten my undereyes, cover my redness plus hide my blemishes without looking unnatural. I used shade 4.0 DTLA which was a good match for me. l would buy again definitely worth the money. Gifted by Tower 28

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  • JH
    Janelle H.
    Verified Buyer
    I recommend this product
    Skin Challenges Acne/Blemishes, Hyperpigmentation
    What Did You Like About This Product? Coverage, Easy to Blend, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    Yesterday
    Great for under eyes!

    I love this concealer for my under eyes especially. It is smooth and creamy and has a medium coverage. Layers well with skincare. My only gripe would be I do find it difficult to find the exact right shade. However, once you find your shade it is definitely pleasant to work with and one another thing of note is, it’s quite affordable.

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  • B
    B
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness
    What Did You Like About This Product? Easy to Blend, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    Yesterday
    really blendable

    I like to use this to spot conceal. It looks great under foundation but also works well on its own for a light makeup day. The concealor runs slightly orange on me though, and I'm usually a nuetral. I would reccomend going a shade lighter than usual. The formula is really nice and has a natural finish.

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