![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
![[Three models standing on the beach wearing Tower 28 Beauty products on their faces.]](http://www.tower28beauty.com/cdn/shop/collections/makeup_776fddc0-b785-4377-af70-06a4f1c08a33.jpg?crop=center&height=240&v=1694032196&width=240)
Sensitive Skincare Duo
Sensitive Skincare Duo
![05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2005.png?crop=center&v=1692379968&width=350)
![10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2010.png?crop=center&v=1692379968&width=350)
![13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2013.png?crop=center&v=1692379968&width=350)
![15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2015.png?crop=center&v=1692379968&width=350)
![18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2018.png?crop=center&v=1692379968&width=350)
![20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2020.png?crop=center&v=1692379968&width=350)
![25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2025.png?crop=center&v=1692379995&width=350)
![30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2030.png?crop=center&v=1692379995&width=350)
![35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2035.png?crop=center&v=1692379995&width=350)
![38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]](http://www.tower28beauty.com/cdn/shop/files/SunnyDays_20_E2_80_94_C2_A0Shade_2038.png?crop=center&v=1692379995&width=350)
![40 Runyon [Model wearing Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon]](http://www.tower28beauty.com/cdn/shop/files/SD-40-Runyon-Model-2_06d95810-d54b-4adf-875d-b786018f9fdb.jpg?crop=center&v=1691649528&width=450)
![[Shared: Tower 28 Beauty SOS Rescue Spray]](http://www.tower28beauty.com/cdn/shop/files/SOSSpray_4oz_11f4b184-6268-4669-9eba-7f538797acc2.png?crop=center&v=1692446903&width=450)
![[Shared]](http://www.tower28beauty.com/cdn/shop/products/p448852-av-10_8f6393da-c6db-406c-a5dc-91aee17538b8.jpg?crop=center&v=1692446903&width=450)
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![[Sensitive Skin Duo]](http://www.tower28beauty.com/cdn/shop/files/Sensitive_20Skincare_20Duo.png?v=1690915275&width=1445)
![[Shared]](http://www.tower28beauty.com/cdn/shop/files/Set_20-_20Sensitive_20Skin_20Duo.png?v=1690467748&width=1445)
Sensitive Skincare Duo
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“Tower 28 Is Making Sensitive Skin 🎉 Fun”
F.A.Q.
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![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]](//www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-PACKSHOT.png?crop=center&v=1717185360&width=450)
![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]](//www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-PACKSHOT_1.png?crop=center&v=1717185360&width=450)
Save on Sets -
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](//www.tower28beauty.com/cdn/shop/files/LipSoftieSet_1.png?crop=center&v=1707495234&width=450)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]](//www.tower28beauty.com/cdn/shop/files/LipSoftieSet_2.png?crop=center&v=1707495234&width=450)
Low stock -
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](//www.tower28beauty.com/cdn/shop/files/Set-Tower28Essentials.png?crop=center&v=1692650977&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](//www.tower28beauty.com/cdn/shop/files/Tower28Essentials.png?crop=center&v=1692650977&width=450)
Save on Sets
![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]](http://www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-PACKSHOT.png?crop=center&v=1717185360&width=450)
![[Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]](http://www.tower28beauty.com/cdn/shop/files/BACKTOBASE-ICS-PACKSHOT_1.png?crop=center&v=1717185360&width=450)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear]](http://www.tower28beauty.com/cdn/shop/files/LipSoftieSet_1.png?crop=center&v=1707495234&width=450)
![[Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/LipSoftieSet_2.png?crop=center&v=1707495234&width=450)
![Dream Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Dream Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Dream_20Hour.png?crop=center&v=1706024782&width=350)
![Party Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Party Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Party_20Hour.png?crop=center&v=1706024782&width=350)
![Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Magic_20Hour.png?crop=center&v=1705104468&width=350)
![Golden Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Golden Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Golden_20Hour.png?crop=center&v=1706024782&width=350)
![Happy Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Happy Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Happy_20Hour.png?crop=center&v=1706024782&width=350)
![Rush Hour [Tower 28 Beauty's BeachPlease Cream Blush in Rush Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Rush_20Hour.png?crop=center&v=1706024782&width=350)
![Power Hour [Tower 28 Beauty BeachPlease Cream Blush in shade Power Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Power_20Hour.png?crop=center&v=1706024782&width=350)
![After Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade After Hours]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20After_20Hours.png?crop=center&v=1706024782&width=350)
![Office Hours [Tower 28 Beauty's BeachPlease Cream Blush in the shade Office Hours]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Office_20Hours.png?crop=center&v=1705104468&width=350)
![Magic Hour [Tower 28 Beauty's BeachPlease Cream Blush in the shade Magic Hour]](http://www.tower28beauty.com/cdn/shop/files/BeachPlease_20Magic_20Hour.png?crop=center&v=1705104468&width=450)
![SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]](http://www.tower28beauty.com/cdn/shop/files/Set-SOSSprayDuo.png?crop=center&v=1700255728&width=450)
![[Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]](http://www.tower28beauty.com/cdn/shop/files/SOSSprayDuo-Lifestyle.jpg?crop=center&v=1700255728&width=450)
![Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves.png?crop=center&v=1690398963&width=350)
![Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-Model20_1_275fe6f1-8cf2-4cdc-83bd-89c1a1533f30.png?crop=center&v=1697493827&width=350)
![[Shared]](http://www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSet.png?crop=center&v=1700264092&width=350)
![[Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]](http://www.tower28beauty.com/cdn/shop/products/MakeWaves-PPage-Campaign-Image-1.jpg?crop=center&v=1697148764&width=450)
![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5.png?crop=center&v=1692392887&width=350)
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.png?crop=center&v=1692392887&width=350)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.png?crop=center&v=1692392887&width=350)
![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.png?crop=center&v=1692392887&width=350)
![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_3ddca593-23a7-4411-81d7-7dfff74b5180.png?crop=center&v=1692392887&width=350)
![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.png?crop=center&v=1692392887&width=350)
![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.png?crop=center&v=1692392887&width=350)
![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.png?crop=center&v=1692395100&width=350)
![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.png?crop=center&v=1692395100&width=350)
![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.png?crop=center&v=1692395100&width=350)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](http://www.tower28beauty.com/cdn/shop/files/Set-Tower28Essentials.png?crop=center&v=1692650977&width=450)
![[Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]](http://www.tower28beauty.com/cdn/shop/files/Tower28Essentials.png?crop=center&v=1692650977&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To.png?crop=center&v=1692649879&width=450)
![Go To Set [Shared Tower 28 Beauty's Go To Set which features MakeWaves™ Mascara, Swipe Serum Concealer, and BeachPlease Cream Blush]](http://www.tower28beauty.com/cdn/shop/files/Set-Go-To_1.png?crop=center&v=1692650181&width=450)
![[Shared]](http://www.tower28beauty.com/cdn/shop/files/Set-MakeWavesMascaraSet.png?crop=center&v=1700264092&width=450)
![[Shared: Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]](http://www.tower28beauty.com/cdn/shop/files/MakeWaves-PPage-Campaign-Image-1_2612a6bb-d06a-4915-9cfc-a93fa9c34d2e.jpg?crop=center&v=1700264092&width=450)
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Low stock
![4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A04_20oz.png?crop=center&v=1691906571&width=350)
![1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A01_20oz.png?crop=center&v=1691906571&width=350)
![Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Spray_20_E2_80_94_C2_A016_20oz.png?crop=center&v=1691906571&width=350)
![[Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]](http://www.tower28beauty.com/cdn/shop/files/SOSJumbo.jpg?crop=center&v=1691906584&width=450)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS_1a60060e-4f70-41fd-a547-540d1e87bf18.png?crop=center&v=1708038811&width=450)
![[A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]](http://www.tower28beauty.com/cdn/shop/files/BA-1_1_eb0f27af-9908-4cf3-aaaf-d578a9e18c36.jpg?crop=center&v=1708123833&width=450)
![[Shared: Tower 28 Beauty SOS Recovery Cream]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Cream.png?crop=center&v=1690916734&width=450)
![[Shared: A model applying Tower 28 Beauty SOS Recovery Cream on her face]](http://www.tower28beauty.com/cdn/shop/files/CampaignMood.jpg?crop=center&v=1690916734&width=450)
![SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream. Shared]](http://www.tower28beauty.com/cdn/shop/files/Set_20-_20SOS_20Complete_20Routine.png?crop=center&v=1690468055&width=450)
![SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Rescue Spray, SOS Rescue Serum, and SOS Barrier Cream.]](http://www.tower28beauty.com/cdn/shop/files/SOSCompleteSkincareRoutine.jpg?crop=center&v=1690915796&width=450)
![Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-WATERMELONKIWI.png?crop=center&v=1714838052&width=350)
![Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-UBEVANILLA.png?crop=center&v=1714838052&width=350)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.png?crop=center&v=1714838052&width=350)
![Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-DULCEDELECHE.png?crop=center&v=1714838052&width=350)
![Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-BLOODORANGEVANILLA.png?crop=center&v=1714838052&width=350)
![Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-CC.png?crop=center&v=1714838052&width=350)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.png?crop=center&v=1714838052&width=450)
![[Shared: Tower 28 Beauty SOS Rescue Serum]](http://www.tower28beauty.com/cdn/shop/files/SOS_20Serum.png?crop=center&v=1690916751&width=450)
![[Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]](http://www.tower28beauty.com/cdn/shop/products/s2513059-av-06.png?crop=center&v=1690916751&width=450)
![[Tower 28 Digital Gift Card]](http://www.tower28beauty.com/cdn/shop/files/Tower28GiftCard.png?crop=center&v=1702450302&width=350)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
![[A close up of the Tower 28 Beauty BeachPlease Cream Blush swatched onto a purple surface.]](http://www.tower28beauty.com/cdn/shop/files/vertical-1_0011_TOWER28-STILL-LIFE-NY-09.jpg?v=1686757178&width=400)
![[A close up of a model wearing the Tower 28 Beauty ShineOn Lip Jelly in XOXO and holding the product next to her face.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta6_31a9518b-2471-46ea-85a8-ab2111a0c1f1.jpg?v=1690919690&width=400)