ShineOn Lip Jelly
ShineOn Lip Jelly
The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.
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- 😘Non-Sticky Gloss
- ✨High-Shine Finish
- 💧Hydrating
- 🌸Vegan
- 🥑Nourishing Oils
- 😳Sensitive Skin Safe
Tell Me More
Tell Me More
Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.
Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
Ingredients
Ingredients
XOXO, FIRE, FEAR LESS: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).
How to Use
How to Use
Just swipe and smile! Apply over bare lips or pair with OneLiner Lip Liner.
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Sesame.png?v=1715661380&width=1445)
![Shade: Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOnFire.png?v=1691649492&width=1445)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?v=1691649492&width=1445)
![[Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/ShineOnLipSwatchGrid.jpg?v=1697220028&width=1445)
![[Shared: All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/ShineOnMilkyLipSwatchGrid.jpg?v=1697220028&width=1445)
![Fear Less [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less]](http://www.tower28beauty.com/cdn/shop/products/ShineOn-Fear-Less-Sand-BG.png?v=1697220028&width=1445)
![Shade: Fear Less [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Fear_Less_Medium_Tone.jpg?v=1697220028&width=1445)
![Shade: Fear Less [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Fear_Less_Closeup_Medium_Tone.jpg?v=1697220028&width=1445)
![Shade: Fear Less [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Fear_Less_Closeup_Deep_Tone.jpg?v=1697220028&width=1445)
![Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire.png?v=1697220028&width=1445)
![Fire [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Fire_Deep_Tone.jpg?v=1697220028&width=1445)
![Fire [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Fire_Closeup_Medium_Tone.jpg?v=1697220028&width=1445)
![XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo.png?v=1715661380&width=1445)
![XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_XOXO_Medium_Tone.jpg?v=1715661380&width=1445)
![XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_XOXO_Closeup_Medium_Tone.jpg?v=1715661380&width=1445)
![XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_XOXO_Closeup_Deep_Tone.jpg?v=1715661380&width=1445)
![Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill.png?v=1715661380&width=1445)
![Chill [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Chill_Light_Tone.jpg?v=1715661380&width=1445)
![Chill [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Chill_Medium_Tone.jpg?v=1715661380&width=1445)
![Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-ProductShot-PDP.png?v=1715661380&width=1445)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOnLipJellyLipSwatchMagicClearGlosswithGoldShimmer.jpg?v=1715661380&width=1445)
![Chill In St. Barts [The limited edition Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts]](http://www.tower28beauty.com/cdn/shop/files/CHILLINSTBARTS-PACKSHOT_1717fbf7-5e69-4146-80d7-bf7feeadeb0f.png?v=1715661380&width=1445)
![[A model wearing the Tower 28 x OUAI ShineOn Lip Jelly in the shade Chill In St. Barts on her lips]](http://www.tower28beauty.com/cdn/shop/files/CHILLINSTBARTS-CAMPAIGNHERO_CLOSEUP_596edeea-601c-4b27-982b-537709d1d694.jpg?v=1715661380&width=1445)
![[Tower 28 x OUAI ShineOn in Chill In St. Barts applied on three different skin tones]](http://www.tower28beauty.com/cdn/shop/files/CHILLINSTBARTS-QUAD_554caed9-5ce2-4028-abbd-abbe90739e02.jpg?v=1715661380&width=1445)
![Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy.png?v=1715661380&width=1445)
![Spicy [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips]](http://www.tower28beauty.com/cdn/shop/products/ShineOn_Spicy.jpg?v=1715661380&width=1445)
![Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild.png?v=1715661380&width=1445)
![Wild [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips]](http://www.tower28beauty.com/cdn/shop/products/LipSwatchWildShineOnLipJelly.jpg?v=1715661380&width=1445)
![Almond [The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Almond.png?v=1715661380&width=1445)
![Almond [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Almond-Model-2_dda62e60-4b32-4a4f-a170-1b9cdf19f8fa.jpg?v=1715661380&width=1445)
![Almond [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Almond-ProductShot-1_680359ee-0e33-4ace-b9c0-2e79822abb57.jpg?v=1715661380&width=1445)
![Almond [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Almond-Model-1_34297aa1-f90e-4fb1-90a1-8c647ad51e6c.jpg?v=1715661380&width=1445)
![Cashew [The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Cashew.png?v=1715661380&width=1445)
![Cashew [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Cashew-Model-2_a6a504ad-d8f4-4642-baa3-ab58394f98dc.jpg?v=1715661380&width=1445)
![Cashew [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Almond-Model-3_f4a1fc03-3f6b-410d-867f-8b8e257db6e4.jpg?v=1715661380&width=1445)
![Cashew [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Cashew-ProductShot-1_c01495f3-8a86-4794-99cf-b855a6644746.jpg?v=1715661380&width=1445)
![Cashew [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Cashew-Model-1_90be5630-e0c8-480f-a039-004c1bd01e4d.jpg?v=1715661380&width=1445)
![Oat [The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Oat.png?v=1715661380&width=1445)
![Oat [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Oat-Model-1_05a1f3fc-944e-47b2-ab45-80dd7ac3efa9.jpg?v=1715661380&width=1445)
![Oat [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Oat-Model-2_2aee084d-be02-409d-82da-54a05085051d.jpg?v=1715661380&width=1445)
![Oat [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Oat-Model-3_b028eb24-65ff-4d4b-8cc4-ae69fc1f0890.jpg?v=1715661380&width=1445)
![Oat [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Oat-ProductShot-1_d8991b44-1143-40c6-b17a-7cf4e798fed3.jpg?v=1715661380&width=1445)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Coconut.png?v=1715661380&width=1445)
![Coconut [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Coconut-Model-1_bf6173f9-8764-411f-b36c-813bed0a4a20.jpg?v=1715661380&width=1445)
![Coconut [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Coconut-Model-2_e84f8f55-73c8-429b-8194-6e660d5875a9.jpg?v=1715661380&width=1445)
![Coconut [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Coconut-Model-3_616f12c9-5d5c-4fb4-8764-28e32750b8a9.jpg?v=1715661380&width=1445)
![Coconut [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Coconut-ProductShot-1_875ab9f5-9487-487f-8cc6-a6f8e8ba4160.jpg?v=1715661380&width=1445)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Pistachio.png?v=1715661380&width=1445)
![Pistachio [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips]](http://www.tower28beauty.com/cdn/shop/products/LipSwatchPistachioMilkyLipJelly.jpg?v=1715661380&width=1445)
![Pistachio [A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands]](http://www.tower28beauty.com/cdn/shop/files/SO-Pistachio-ProductShot-1_b3d69f59-673c-4135-a169-2eac2970714b.jpg?v=1715661380&width=1445)
![Pistachio [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Pistachio-Model-2_d29b604e-bf6c-494e-b4f9-584a8b756589.jpg?v=1715661380&width=1445)
![Pistachio [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Pistachio-Model-3_aef5d24a-3ab0-4827-9e3d-256839930202.jpg?v=1715661380&width=1445)
![Sesame [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips]](http://www.tower28beauty.com/cdn/shop/products/s2593812-av-02.png?v=1715661380&width=1445)
![Sesame [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips]](http://www.tower28beauty.com/cdn/shop/products/KorynnSesame.png?v=1715661380&width=1445)
![[Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out]](http://www.tower28beauty.com/cdn/shop/products/ShineOn-Lip-Jelly-Swatches---Ppage.png?v=1715661380&width=1445)
![[Shared: All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones]](http://www.tower28beauty.com/cdn/shop/products/ShineOn-Lip-Jelly-Arm-Swatches---Ppage.png?v=1715661380&width=1445)
ShineOn Lip Jelly
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Shine of a Gloss, Comfort of a Balm ✨
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Chill
Clear Gloss -
XOXO
Sheer pink -
Magic
Clear gloss with gold shimmer -
Sesame
Semi-sheer, milky mauve -
Fire
Sheer orange -
Spicy
Sheer-ish red -
Wild
Sheer-ish raspberry -
Pistachio
Semi-sheer, milky nude pink -
Coconut
Semi-sheer, milky rosy pink -
Cashew
Semi-sheer, milky rosy brown -
Oat
Semi-sheer, milky peachy pink -
Almond
Semi-sheer, milky chocolate
The alt milk 🥛 of lip gloss —made with plant-based 🥑 ingredients that are good for you in a comfortable, non-sticky formula 💋.
![[ShineOn]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Accordian.jpg?height=628&v=1690568475)
ShineOn Milky
![ShineOn - Sesame[ShineOn-Sesame-39828348370999-Accordian]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Accordian_20Sesame.jpg?height=426&v=1690568478)
Sesame
Best lip gloss in my collection!
After buying my first ShineOn Lip Jelly, I bought 3 other shades the next day (I keep one in every bag I own). This product makes my lips look like I just ate a glazed donut but in the best way possible!! The formula is not sticky like other glosses in the market and it stays on my lip for a very long time. - Case K.
Best lip gloss in my collection!
![[ShineOn]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Accordian.jpg?v=1690568475&width=628)
Before
![ShineOn - Sesame[ShineOn-Sesame-39828348370999-Accordian]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Accordian_20Sesame.jpg?v=1690568478&width=628)
After
After buying my first ShineOn Lip Jelly, I bought 3 other shades the next day (I keep one in every bag I own). This product makes my lips look like I just ate a glazed donut but in the best way possible!! The formula is not sticky like other glosses in the market and it stays on my lip for a very long time. - Case K.
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"For those who don't like wearing sticky lip glosses 👄 that leave a gloopy mess behind"
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“Tower 28 Is Making Sensitive Skin 🎉 Fun”
F.A.Q.
What does ShineOn Lip Jelly feel like on the lips?
Is ShineOn Lip Jelly a plumping lip gloss?
What does ShineOn Lip Jelly taste like?
Is ShineOn Lip Jelly vegan + cruelty-free?
Tower 28 IRL
Skin Type: Combination
Skin Type:
Combination
@fallonsmythe
- JJulietteReviewingShineOn Lip JellyI recommend this productSkin Tone MediumWhat Did You Like About This Product? ColorWould You Recommend This Product? YesRated 5 out of 5 stars4 days agoBest lip product
This is my favorite lip product and I use it everyday it’s the perfect shade and does not leave any sticky feeling i definitely recommend it !!
Was this helpful? - RARosemary A.ReviewingShineOn Lip JellyI recommend this productSkin Tone MediumWhat Did You Like About This Product? FinishWould You Recommend This Product? YesRated 5 out of 5 stars2 weeks agobest product ever
I absolutely love the ShineOn Lip Jelly in Chill! I've almost finished the entire tube because it's the best lip product I've ever used. It's not sticky at all and leaves a gorgeous finish. Highly recommend!
Was this helpful? - RARosemary A.Verified ReviewerReviewingShineOn Lip JellyI recommend this productSkin Tone MediumWhat Did You Like About This Product? FinishWould You Recommend This Product? YesRated 5 out of 5 stars2 weeks agoBest product ever
I absolutely love the ShineOn Lip Jelly in Chill! I've almost finished the entire tube because it's the best lip product I've ever used. It's not sticky at all and leaves a gorgeous finish. Highly recommend!
Was this helpful? - PWPauline W.Verified ReviewerReviewingShineOn Lip JellyI recommend this productSkin Tone FairWhat Did You Like About This Product? Color, Finish, Staying PowerWould You Recommend This Product? YesRated 5 out of 5 stars3 weeks agoI'm obsessed!
I can't imagine my makeup without this lip gloss! It's non-sticky, long-wearing and the Coconut color is just adorable!
Was this helpful? - AaliciaVerified ReviewerReviewingShineOn Lip JellyI recommend this productSkin Tone MediumWhat Did You Like About This Product? Color, FinishWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoMy new favorite lip product
I purchased the shade sesame and I LOVE IT SO MUCH! it’s like my lip shade but better. it gives off such a glossy shine and moisturizes it. i would definitely purchase this again as soon as i run out. 11/10
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