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LipSoftie® Lip Treatment

LipSoftie® Lip Treatment

4.8
Rated 4.8 out of 5 stars
1,072
 • 0.38 fl oz / 11 mL
Shade: Limited Edition:
Sugar Plum  (NEW)*  - Sheer Mauve

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 8 tasty flavors!

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  • 💧Instantly Hydrating
  • 💋Prevents Dry Lips
  • Soft Shine Finish
  • 😋Food-Grade Flavor
  • 📝Clinically-Proven
  • 👩‍⚕️Derm-Approved

Tell Me More

Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.

Ingredients

Shea Butter: Boosts lip hydration and soothes skin.

Jojoba Oil: Locks in moisture to keep lips soft and supple.

Lysine: Prevents dryness and helps to smooth + soften lips.

Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).

How To Use

Lather on for hydration and comfort. Use at night for an overnight mask. 

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LipSoftie® Lip Treatment

Sugar Plum

LipSoftie® Lip Treatment

Sugar Plum

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!
4.8
Rated 4.8 out of 5 stars
Based on 1,072 reviews
Total 5 star reviews: 895 Total 4 star reviews: 142 Total 3 star reviews: 23 Total 2 star reviews: 4 Total 1 star reviews: 8
97%would recommend these products
Slide 1 selected
1,072 reviews
  • IO
    Isidora O.
    Verified Buyer
    Reviewing
    Red Bean Mochi LipSoftie®
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 days ago
    Red Bean Mochi

    Beautiful shade! Smells yummy and feels hydrating on lips. Love these, please add more to the collection, I have them all!!!

  • A Profile picture for Andreagoogle logo
    Andrea
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    nice formula!

    the formula of these lippies is amazing. it leaves the lips feeling very hydrated and moisturized even after the product wears off. i have to admit that this shade isn’t my favorite as im light skinned but i feel like this shade is better oriented for a darker complexion

  • SU
    Shay U.
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    Skin Tone Light
    What Did You Like About This Product? Color, Did Not Irritate My Skin
    Rated 3 out of 5 stars
    2 weeks ago
    Color = 😍

    I love the color of Ube Vanilla and have 2 of them already. Downside of the product is that it runs out pretty fast, is slightly gritty, and product likes to come out the top when I haven't even touched it, so there is wasted product because I can't put it back in the tube! It also doesn't last very long, but I'm obsessed with the color and feeling.

  • A Profile picture for Andrea
    Andrea
    Verified Buyer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 weeks ago
    Lipsoftie

    I love love the lipsofties! I have tried 4 shades in SOS Vanilla, Watermelon Kiwi, Ube Vanilla, and Red Bean Mochi! They are pretty moisturizing and last forever. I have used up two tubes already!! I love the variety of colors and hope they continue to add more, especially cool tones!!! Love!!!!

  • K
    Kristta
    Verified Reviewer
    Reviewing
    LipSoftie® Lip Treatment
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    Very cute ,love it

    I love this lip oil. It has a really nice texture and the color “Confetti Cake” is so pretty. It’s super hydrating and moisturizing. The applicator is interesting,it’s cute and feels nice while applying. However, it does require cleanup since the product tends to get all over the round tip, so I have to wipe it manually.Overall, lI’m loving it and will definitely get another color.It’s totally worth it!

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    Refills 4 Standard Bottles

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    Tinted Lip Treatment Balm

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  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
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    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
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