Watermelon Kiwi

LipSoftie® Lip Treatment

Name: LipSoftie® Lip Treatment
Brand: Tower 28 Beauty
SKU: T037-02-0000
Price: 16.0 USD
Availability: InStock
Rating: 4.8 (500 reviews)

4.8

Rated 4.8 out of 5 stars

500

• 0.38 fl oz / 11 mL

Shade Watermelon Kiwi Ube Vanilla SOS Vanilla Dulce de Leche Blood Orange Vanilla Limited Edition Set Confetti Cake

Watermelon Kiwi : Sheer Baby Pink

Product variants

The hydration of a lip mask + a sweet sheer tint for instant comfort and smooth, softie lips. Served up in 6 tasty flavors!

Free Shipping $30+ • Free Returns

💧Instantly Hydrating
💋Prevents Dry Lips
✨Soft Shine Finish
😘Heals & Repairs
📝Clinically-Proven
👩‍⚕️Derm-Approved

Tell Me More

Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.

LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and fragrance-free to avoid further drying out lips.

Ingredients

Shea Butter: Boosts lip hydration and soothes skin.

Jojoba Oil: Locks in moisture to keep lips soft and supple.

Lysine: Prevents dryness and helps to smooth + soften lips.

Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).

How To Use

Lather on for hydration and comfort. Use at night for an overnight mask.

View full details

Watermelon Kiwi

LipSoftie® Lip Treatment

Sweet, Sheer + Hydrating💧

Watermelon Kiwi
Sheer Baby Pink
Ube Vanilla
Sheer Burgundy
SOS Vanilla
Clear
Dulce de Leche
Sheer Nude
Blood Orange Vanilla
Sheer Red-Orange
Set
4 Full-Size Tints
Confetti Cake
Sheer Lavender-Pink

This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.

The Best Lip Treatment!

"My lips have never felt this healthy and or looked this supple before! This products feels so nice on my lips. It's smooth and not sticky at all. I love that this product contains quality ingredients like Shea Butter and Jojoba Oil, and that it's completely vegan and cruelty-free! I absolutely recommend this product and I can't wait to try more from Tower 28!"

A must have for dry, cracked lips!

"I have dry, chapped lips that crack especially during the colder months and the LipSoftie Lip Treatment saved my lips with no irritation... It has a lightweight texture that doesn't feel sticky. I enjoy wearing it during the day and at night as a lip mask. The LipSoftie is another great addition to the SOS line!"

Best Hydrating Lippie in the GAME

"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."

SO HYDRATING!

"One of the first things I noticed about the product was how hydrating it is! I hate sticky lip products but this was not sticky AT ALL. It feels so nice and hydrating on the lips and you can really tell it’s moisturizing."

HOLY GRAIL lip treatment.

"This lip treatment saved my lips. I have been suffering with dry, peeling lips & after using this my lips are hydrated and soft again. It lasts a really long time on the lips & doesn’t dry them out like other treatments (I have tried SO many). It’s also not sticky at all! It feels so luxurious on my lips and smells amazing. I love it so much, I have to collect all of them!"

This product honestly saved my lips.

"This product honestly saved my lips especially during this weird transition between winter and spring where my dry skin/lips would normally flare up. The lip balm soaks into my lips beautifully, rather than sit on top, which is a major part in what I look for in a lip balm. It also lasts for about a couple hours on me, and keeps my lips soft for a few more hours ahead."

A New Staple!

"This product is AMAZING! It really has a lasting hydrating effect. I have been using it both overnight and during the day and can see a noticeable difference in how soft my lips are (and not just in the hour or two after application like other alternatives)."

Soft lips ALL DAY

"I have lips that will peel and get crusty overnight if I don’t use a lip mask. I use it once in the morning and once at night. My lips have never felt so soft during the day! My lipstick looks flawless when I use this the night before. Plus, the smell is SO GOOD. It reminds me of a lip balm I loved as a teen but was discontinued. This is my new go to lip product!!"

1 8

The Best Lip Treatment!

Before

After

A must have for dry, cracked lips!

Before

After

Best Hydrating Lippie in the GAME

Before

After

SO HYDRATING!

Before

After

HOLY GRAIL lip treatment.

Before

After

This product honestly saved my lips.

Before

After

A New Staple!

Before

After

Soft lips ALL DAY

Before

After

1 8

F.A.Q.

What does LipSoftie® Lip Treatment feel like on my lips?

LipSoftie® is a cushiony, soft non-sticky, lip treatment and it feels like a big hug for chapped lips.

What is the best way to use the dome applicator for LipSoftie® Lip Treatment?

We love a good throwback! LipSoftie®'s dome-shaped applicator is inspired by vintage lip balms (IYKYK). Apply the dome applicator directly onto your lips, squeeze to dispense product, and glide across for a smooth and even application.

Is LipSoftie® Lip Treatment vegan + cruelty free?

Yes, LipSoftie® Lip Treatment is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?

LipSoftie® is a lip treatment that offers the hydration of a lip mask with a sweet sheer tint. JuiceBalm Lip Balm is a hydrating stick formula for easy application on-the-go and ShineOn Lip Jelly, on the other hand, is more similar to a lip gloss with a doe-foot applicator and jelly formula. All three are incredibly hydrating and juicy on the lips!

LipSoftie™ IRL

LipSoftie® Arm Swatches

Instantly Hydrating

4.8

Rated 4.8 out of 5 stars

Based on 500 reviews

Total 5 star reviews: 413 Total 4 star reviews: 71 Total 3 star reviews: 12 Total 2 star reviews: 1 Total 1 star reviews: 3

97%would recommend these products

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500 reviews

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MF
Maria Fernanda G L.
Verified Reviewer
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Skin Tone Light
What Did You Like About This Product? Color, Finish, Easy To Blend, Did Not Irritate My Skin
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
3 weeks ago
It changed my perspective🖤
I have the Ube Vanilla, let me tell you that I’ve never been so much of a lip care girl but after this? It has opened my eyes to a brand new world
Was this helpful?
C
Courtney
Verified Reviewer
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Skin Tone Light
What Did You Like About This Product? Finish, Color
Would You Recommend This Product? Yes
Rated 5 out of 5 stars
1 month ago
the best treatment
finally talked myself into get this and gosh I'm glad. first off, the light scent is perfect. Second off, it's so nourishing and soft. love the color selections on this!
Was this helpful?
SK
Stacey K.
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Rated 5 out of 5 stars
2 months ago
Coming with me every where!
I love how hydrating and refreshing this lip softie is. It gives that pretty shine and all the lip love you need in a lip treatment. I am pretty much obsessed with how it feels. It doesn’t pill or feel heavy. it is very light weight. I can’t get enough and im’ pretty sure I need the whole collection,now!
Was this helpful?
RG
Remi G.
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Rated 5 out of 5 stars
2 months ago
Best Lip Treatment!!
This lippy is so amazing! When I received it in the mail I hurried to open it because I know it was gonna be good because it’s from tower 28! The before and after on my lips has a big difference! And I really like the color and it Matt he’s on my lips! The packaging is cute like always and the lippy overall was the best lippy I’ve tried
Was this helpful?
AP
Ashley P.
Reviewing
LipSoftie® Lip Treatment
I recommend this product
Rated 5 out of 5 stars
3 months ago
Daily Must Have!!!
I love love love this lippie! I have the watermelon kiwi in the lipsofie and I’ve been using it for a couple weeks now and it has left my lips very moisturized and soft! This is such a great summer scent! Can’t wait to get the other scents!!! Great product and for a great price!!!! Daily must have!!
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