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Go-To Set

Go-To Set

4.7
Rated 4.7 out of 5 stars
2,350

Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades:

Swipe Serum Concealer

Shade
4.0 DTLA

BeachPlease Cream Blush

Shade
DREAM HOUR

MakeWaves® Mascara

Color
Jet
Shade Finder

This set ships free within the US • Free Returns

What's Included

Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.Take the Shade Match Quiz find yours.

BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 8 sun-kissed shades, inspired by the colors of the Santa Monica sunset.

MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.  

Ingredients

Swipe Concealer: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

BeachPlease Tinted Balm: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

MakeWaves Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

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Go-To Set

Go-To Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Go-To Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Go-To Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Go-To Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.7
Rated 4.7 out of 5 stars
Based on 2,350 reviews
Total 5 star reviews: 1.9k Total 4 star reviews: 226 Total 3 star reviews: 96 Total 2 star reviews: 41 Total 1 star reviews: 51
92%would recommend these products
Slide 1 selected
2,350 reviews
  • R
    Rachel
    Verified Buyer
    MakeWaves® Mascara
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Straight, Short
    What Did You Like About This Product? Color, Lengthens, Did Not Irritate Eyes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    Perfect

    I hadn’t tried a brown mascara before so I purchased the color Drift, and now I’m hooked! I’ve always been a fan of the natural, no-makeup makeup look and this is the perfect addition to my daily routine. It stays all day without flaking, yet it’s easy to wash off so no harsh scrubbing on the eyes.

  • T
    Tuesday
    MakeWaves® Mascara
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Short
    What Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 days ago
    My all time fave

    I got the jet black mascara and let me tell you for not having lashes it gave me volume and length and stayed all day with no smudging or issues. It’s my #1 favorite mascara in my collection.

  • AH Profile picture for Amanda H.
    Amanda H.
    Verified Buyer
    MakeWaves® Mascara
    Reviewing
    MakeWaves® Mascara
    I recommend this product
    Lash Type Straight
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 days ago
    Best Mascara EVER!!

    I’ve been missing my lash extensions SO bad and saw the ad on instagram for this mascara and decided to give it a try. I am beyond impressed!! It lengthens and separates my lashes so well it almost looks like I have extensions! Gives me so much confidence back! I’ve told so many people about this product!

  • S
    syynnaah
    Verified Buyer
    BeachPlease Cream Blush
    Reviewing
    BeachPlease Cream Blush
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Staying Power, Easy To Blend, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Love it!

    I personally love the color/shade of red in makeup so it was inevitable for me to get this blush---WORTH IT.

  • IA
    Inellis A.
    Verified Reviewer
    Swipe Serum Concealer
    Reviewing
    Swipe Serum Concealer
    I recommend this product
    Skin Challenges Redness, Hyperpigmentation
    What Did You Like About This Product? Coverage, Easy to Blend, Finish, Lasting Power, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    The best concealer !!!

    I have never loved a concealer more than I love this one! Honestly guys, I’ve been using the crap out of this concealer for myself every single day, just to make sure that it was one that I absolutely loved, and I absolutely love it! It is super buildable, but the best part about it is that it’s so hydrating! It is great to wear all throughout the day and doesn’t dwell your skin out at all. I never had an issue with the concealer near the under eye, or anywhere else on the face- and I use it on myself and my clients, definitely a kit staple. Highly recommend this.

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