Go-To Set
Go-To Set
Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades:
Shade FinderThis set ships free within the US • Free Returns
What's Included
What's Included
Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.Take the Shade Match Quiz find yours.
BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 8 sun-kissed shades, inspired by the colors of the Santa Monica sunset.
MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.
Ingredients
Ingredients
Swipe Concealer: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
BeachPlease Tinted Balm: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
MakeWaves Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Go-To Set
Go-To Set
DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING
Makeup That Won't Break You Out.
F.A.Q.
Can I customize my Tower 28 Go-To Set?
Is the Tower 28 Go-To Set vegan + cruelty-free?
- RRachelVerified BuyerReviewingMakeWaves® MascaraI recommend this productLash Type Straight, ShortWhat Did You Like About This Product? Color, Lengthens, Did Not Irritate EyesWould You Recommend This Product? YesRated 5 out of 5 stars2 days agoPerfect
I hadn’t tried a brown mascara before so I purchased the color Drift, and now I’m hooked! I’ve always been a fan of the natural, no-makeup makeup look and this is the perfect addition to my daily routine. It stays all day without flaking, yet it’s easy to wash off so no harsh scrubbing on the eyes.
Was this helpful? - TTuesdayReviewingMakeWaves® MascaraI recommend this productLash Type ShortWhat Did You Like About This Product? Lengthens, Volumizes, Did Not Irritate Eyes, Water Resistant, ColorWould You Recommend This Product? YesRated 5 out of 5 stars2 days agoMy all time fave
I got the jet black mascara and let me tell you for not having lashes it gave me volume and length and stayed all day with no smudging or issues. It’s my #1 favorite mascara in my collection.
Was this helpful? - AHAmanda H.Verified BuyerReviewingMakeWaves® MascaraI recommend this productLash Type StraightWhat Did You Like About This Product? Lengthens, VolumizesWould You Recommend This Product? YesRated 5 out of 5 stars3 days agoBest Mascara EVER!!
I’ve been missing my lash extensions SO bad and saw the ad on instagram for this mascara and decided to give it a try. I am beyond impressed!! It lengthens and separates my lashes so well it almost looks like I have extensions! Gives me so much confidence back! I’ve told so many people about this product!
Was this helpful? - SsyynnaahVerified BuyerReviewingBeachPlease Cream BlushI recommend this productSkin Tone TanWhat Did You Like About This Product? Staying Power, Easy To Blend, ColorWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoLove it!
I personally love the color/shade of red in makeup so it was inevitable for me to get this blush---WORTH IT.
Was this helpful? - IAInellis A.Verified ReviewerReviewingSwipe Serum ConcealerI recommend this productSkin Challenges Redness, HyperpigmentationWhat Did You Like About This Product? Coverage, Easy to Blend, Finish, Lasting Power, Skincare BenefitsWould You Recommend This Product? YesRated 5 out of 5 stars2 months agoThe best concealer !!!
I have never loved a concealer more than I love this one! Honestly guys, I’ve been using the crap out of this concealer for myself every single day, just to make sure that it was one that I absolutely loved, and I absolutely love it! It is super buildable, but the best part about it is that it’s so hydrating! It is great to wear all throughout the day and doesn’t dwell your skin out at all. I never had an issue with the concealer near the under eye, or anywhere else on the face- and I use it on myself and my clients, definitely a kit staple. Highly recommend this.
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The Complexion Trio
Protect, Correct, and Set
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LipSoftie® Treatment Duo
Pick Your Favorite Shades
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LipSoftie® Treatment Duo
Pick Your Favorite Shades
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“Tower 28 Is Making Sensitive Skin 🎉 Fun”