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High Performance + Non-Irritating Formulas
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Lightweight, skin-loving essentials that make you feel your best in under 2 minutes.
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![[Nine Tower 28 Beauty Swipe Serum Concealer laid out across a purple background.]](http://www.tower28beauty.com/cdn/shop/collections/ezgif.com-crop.gif?crop=center&height=240&v=1694031373&width=240)
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![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?crop=center&v=1741199141&width=350)
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.webp?crop=center&v=1741199141&width=350)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.webp?crop=center&v=1741199141&width=350)
![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.webp?crop=center&v=1741199141&width=350)
![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_1c96e12d-73ce-43b7-a3a1-35d5144b0f28.webp?crop=center&v=1741199141&width=350)
![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.webp?crop=center&v=1741199141&width=350)
![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.webp?crop=center&v=1741199141&width=350)
![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.webp?crop=center&v=1741199141&width=350)
![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?crop=center&v=1741199141&width=350)
![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](//www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.webp?crop=center&v=1741199141&width=350)
Bestseller![Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]](//www.tower28beauty.com/cdn/shop/files/GetSet-MC-PACKSHOT_6_1.png?crop=center&v=1741844927&width=350)
![Feliz Fresca [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca]](//www.tower28beauty.com/cdn/shop/files/GetSet-FF-PACKSHOT_6_1.png?crop=center&v=1741844927&width=350)
![Culver Crush [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush]](//www.tower28beauty.com/cdn/shop/files/GetSet-CC-PACKSHOT_6_1.png?crop=center&v=1741844927&width=350)
![Long Beach Ice Tea [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Ice Tea]](//www.tower28beauty.com/cdn/shop/files/GetSet-LB-PACKSHOT_8_1.png?crop=center&v=1741879655&width=350)
![Samo Spritzer [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer]](//www.tower28beauty.com/cdn/shop/files/GetSet-SAM0-PACKSHOT_10_1.png?crop=center&v=1741879655&width=350)
![Sawtelle Slushie [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie]](//www.tower28beauty.com/cdn/shop/files/GetSet-SS-PACKSHOT_4_1.png?crop=center&v=1741879655&width=350)
![Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]](//www.tower28beauty.com/cdn/shop/files/GetSetBlush_Personality_Shot_MalibuCooler.jpg?crop=center&v=1741844927&width=450)
New![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](//www.tower28beauty.com/cdn/shop/files/ShineOn_Pistachio.webp?crop=center&v=1738360936&width=350)
![Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]](//www.tower28beauty.com/cdn/shop/files/Frame16551_1_d0071073-0df9-4626-8b80-6aae175bde98.webp?crop=center&v=1738360936&width=350)
![XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]](//www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo_06e537fb-b732-4cb4-945f-a1f7cd3b3684.webp?crop=center&v=1738360936&width=350)
![Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]](//www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill_ba8a5caf-157e-4517-88c0-33c6595d8f8d.webp?crop=center&v=1738360936&width=350)
![Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]](//www.tower28beauty.com/cdn/shop/files/SO-Magic-ProductShot-PDP_8ad8c2a3-8321-4dec-9643-4c5e4842de5b.webp?crop=center&v=1738360936&width=350)
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](//www.tower28beauty.com/cdn/shop/files/ShineOn_Sesame.webp?crop=center&v=1738360936&width=350)
![Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](//www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire_91f1d7eb-2bac-469c-9413-dd2176bbebb5.webp?crop=center&v=1726680083&width=350)
![Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]](//www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy_c8767abe-07e7-42a6-acd5-532a2305f5e6.webp?crop=center&v=1738360936&width=350)
![Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]](//www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild_8196fae6-6cdf-40e5-b575-530dd92bcb71.webp?crop=center&v=1738360936&width=350)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](//www.tower28beauty.com/cdn/shop/files/ShineOn_Coconut.webp?crop=center&v=1738360936&width=350)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](//www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?crop=center&v=1691649492&width=450)
![[Shared: Charm Set Gift With Purchase]](http://www.tower28beauty.com/cdn/shop/files/LipSoftie_Charms.jpg?v=1740461244&width=500)
![4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A004_c747835d-4d32-4965-8a82-03319076aae5_1.webp?crop=center&v=1741199141&width=350)
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.webp?crop=center&v=1741199141&width=350)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.webp?crop=center&v=1741199141&width=350)
![3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A003_61318abd-b498-46bb-9719-c0e854650274.webp?crop=center&v=1741199141&width=350)
![5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A005_1c96e12d-73ce-43b7-a3a1-35d5144b0f28.webp?crop=center&v=1741199141&width=350)
![6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A006_6e144cb3-6ea0-4a88-a4d2-e6d846754de9.webp?crop=center&v=1741199141&width=350)
![7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A007_9296eda9-5016-4ac6-a072-5a99517076c0.webp?crop=center&v=1741199141&width=350)
![8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A008_2ef4d278-a7b5-4efa-a542-862a3120ece2.webp?crop=center&v=1741199141&width=350)
![9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A009_66a238d9-5fb6-4667-a6f3-b310faebff87.webp?crop=center&v=1741199141&width=350)
![10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A010_5ebdf590-0a67-4829-ab1d-6d5ea2e02ced.webp?crop=center&v=1741199141&width=350)
![Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]](http://www.tower28beauty.com/cdn/shop/files/GetSet-MC-PACKSHOT_6_1.png?crop=center&v=1741844927&width=350)
![Feliz Fresca [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca]](http://www.tower28beauty.com/cdn/shop/files/GetSet-FF-PACKSHOT_6_1.png?crop=center&v=1741844927&width=350)
![Culver Crush [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush]](http://www.tower28beauty.com/cdn/shop/files/GetSet-CC-PACKSHOT_6_1.png?crop=center&v=1741844927&width=350)
![Long Beach Ice Tea [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Ice Tea]](http://www.tower28beauty.com/cdn/shop/files/GetSet-LB-PACKSHOT_8_1.png?crop=center&v=1741879655&width=350)
![Samo Spritzer [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer]](http://www.tower28beauty.com/cdn/shop/files/GetSet-SAM0-PACKSHOT_10_1.png?crop=center&v=1741879655&width=350)
![Sawtelle Slushie [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie]](http://www.tower28beauty.com/cdn/shop/files/GetSet-SS-PACKSHOT_4_1.png?crop=center&v=1741879655&width=350)
![Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]](http://www.tower28beauty.com/cdn/shop/files/GetSetBlush_Personality_Shot_MalibuCooler.jpg?crop=center&v=1741844927&width=450)
![Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Pistachio.webp?crop=center&v=1738360936&width=350)
![Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]](http://www.tower28beauty.com/cdn/shop/files/Frame16551_1_d0071073-0df9-4626-8b80-6aae175bde98.webp?crop=center&v=1738360936&width=350)
![XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20XoXo_06e537fb-b732-4cb4-945f-a1f7cd3b3684.webp?crop=center&v=1738360936&width=350)
![Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]](http://www.tower28beauty.com/cdn/shop/files/Tower_2028_20Beauty_20-_20ShineOn_20Lip_20Jelly_20-_20Chill_ba8a5caf-157e-4517-88c0-33c6595d8f8d.webp?crop=center&v=1738360936&width=350)
![Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-ProductShot-PDP_8ad8c2a3-8321-4dec-9643-4c5e4842de5b.webp?crop=center&v=1738360936&width=350)
![Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Sesame.webp?crop=center&v=1738360936&width=350)
![Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Fire_91f1d7eb-2bac-469c-9413-dd2176bbebb5.webp?crop=center&v=1726680083&width=350)
![Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Spicy_c8767abe-07e7-42a6-acd5-532a2305f5e6.webp?crop=center&v=1738360936&width=350)
![Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_20Wild_8196fae6-6cdf-40e5-b575-530dd92bcb71.webp?crop=center&v=1738360936&width=350)
![Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]](http://www.tower28beauty.com/cdn/shop/files/ShineOn_Coconut.webp?crop=center&v=1738360936&width=350)
![Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]](http://www.tower28beauty.com/cdn/shop/files/SO-Magic-Model-1_9153536d-26ac-49f8-b3ee-24783f3e375c.jpg?crop=center&v=1691649492&width=450)
![[A close up of seven Tower 28 Beauty MakeWaves Mascara.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta5_20d74880-9536-4e87-8880-86b2f321f983.jpg?v=1690919837&width=400)
![[A close up of the Tower 28 Beauty SOS Rescue Spray being spritzed out of the bottle's nozzle.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta2_30460e79-ac78-4333-8d9f-79f4c4a68dd6.jpg?v=1690919837&width=400)
![[A close up of all four shades of the Tower 28 Beauty JuiceBalm Lip Balm.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta3.jpg?v=1690919023&width=400)
![[A close up of a model wearing a Tower 28 Beauty earring.]](http://www.tower28beauty.com/cdn/shop/files/Tower-insta1_4647eca8-4bec-4e03-9b23-4081c44fe78f.jpg?v=1690919836&width=400)
