NEW DROP

It’s Our Birthday!

We’re celebrating with a limited edition Birthday Bundle—three full-size faves + a free mini tote for $58 (Save $24).

NEW DROP

It’s Our Birthday!

We’re celebrating with a limited edition Birthday Bundle—three full-size faves + a free mini tote for $58 (Save $24).

  • [Shared: The Birthday Bundle] [Shared: The Birthday Bundle]
    New

    The Birthday Bundle

    + A FREE Tote ($82 Value)

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NEW!

GetSet™ Powder Blush

12-hr fade-proof color and blurred skin.

NEW!

GetSet™ Powder Blush

12-hr fade-proof color and blurred skin.

  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save $16

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

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THE ORIGINAL HYPOCHLOROUS ACID FACIAL SPRAY

One Sold Every 11s

THE ORIGINAL HYPOCHLOROUS ACID FACIAL SPRAY

One Sold Every 11s

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BORN AND RAISED IN LOS ANGELES

We’re inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that’s safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.