HAPPY NATIONAL SUNSCREEN DAY

Sun, blocked.
Skin, clear.

Get a FREE baby SOS FaceGuard SPF 30 with every purchase! Today only!

HAPPY NATIONAL SUNSCREEN DAY

Sun, blocked.
Skin, clear.

Get a FREE baby SOS FaceGuard SPF 30 with every purchase! Today only!

Skin Flare-Ups?
Not On Our Watch

Skin Flare-Ups?
Not On Our Watch

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BORN AND RAISED IN LOS ANGELES

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

ONLINE EXCLUSIVE

The Mini Tote

Heavyweight canvas, wipeable lining,
and a side pocket for your gloss!

ONLINE EXCLUSIVE

The Mini Tote

Heavyweight canvas, wipeable lining,
and a side pocket for your gloss!

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.