VIRAL

Swipe Serum
Concealer

Feels like skincare. Covers like makeup.

VIRAL

Swipe Serum
Concealer

Feels like skincare. Covers like makeup.

THE ORIGINAL HYPOCHLOROUS ACID FACIAL SPRAY

One Sold Every 11s

THE ORIGINAL HYPOCHLOROUS ACID FACIAL SPRAY

One Sold Every 11s

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BORN AND RAISED IN LOS ANGELES

We’re inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that’s safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.