SunnyDays,
Better Ways

Mineral SPF with skin tint coverage—made for sensitive skin, beach days, and heat waves.

SunnyDays,
Better Ways

Mineral SPF with skin tint coverage—made for sensitive skin, beach days, and heat waves.

Skin Flare-Ups?
Not On Our Watch

Derm-approved formulas for sensitive skin. 

Skin Flare-Ups?
Not On Our Watch

Derm-approved formulas for sensitive skin. 

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BORN AND RAISED IN LOS ANGELES

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.