NEW! THE FIRST-EVER

Blush + Setting
Powder In One

GetSet Powder Blush for 12-Hr Fade-Proof Color

Get Yours

NEW! THE FIRST-EVER

Blush + Setting
Powder In One

GetSet Powder Blush for 12-Hr Fade-Proof Color

Get Yours
  • Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    Feliz Fresca [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Feliz Fresca]
    Culver Crush [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Culver Crush]
    Long Beach Ice Tea [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Long Beach Ice Tea]
    Samo Spritzer [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Samo Spritzer]
    Sawtelle Slushie [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Sawtelle Slushie]
    GetSet™ Matte Powder Blush
    Malibu Cooler [The Tower 28 Beauty GetSet™ Matte Powder Blush in the shade Malibu Cooler]
    New

    GetSet™ Matte Powder Blush

    Blurring + 12-Hr Fade-Proof

    Shade
    Malibu Cooler
  • [Shared: GetSet™ Powder Blush Gift Set] [Shared: GetSet™ Powder Blush Gift Set]
    Limited Edition

    GetSet™ Powder Blush Gift Set

    Full Blush Set, Collectible Tin, + Beach Towel

    Default Title
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer
    Bestseller

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    7.0 KTOWN
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    [Shared]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared: Four different models demonstrating the effects of the Tower 28 Beauty MakeWaves™ Mascara in Jet on light, sparse, curly and thin lashes]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing

    Color
    Jet
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Size
    Standard
  • Refill [Tower 28 Beauty SOS Rescue Spray in Refill size] [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    SAVE $44

    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

    16 OZ / 473 ML
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Red Bean Mochi

THE ORIGINAL HYPOCHLOROUS ACID FACIAL SPRAY

One Sold Every 11s

Get Yours

THE ORIGINAL HYPOCHLOROUS ACID FACIAL SPRAY

One Sold Every 11s

Get Yours
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    TikTok Viral

    SOS Rescue Spray

    The Original Hypochlorous Acid Spray

    Size
    Standard
  • Refill [Tower 28 Beauty SOS Rescue Spray in Refill size] [Shared: Tower 28 Beauty SOS Daily Rescue Facial Spray Before + After Photo: left side of image (before) shows customer with redness on cheeks, forehead, and chin. Right side (after) of the image shows customer without redness on cheeks, forehead, and chin.]
    SAVE $44

    SOS Rescue Spray Refill

    Refills 4 Standard Bottles

    16 OZ / 473 ML
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Standard + Travel Size
  • SOS Recovery Cream

    Barrier Repair with Ceramides

    Size
    Jumbo
  • SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save $16

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer

    Default Title
  • SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • SOS Rescue Serum

    Redness + Soothing Relief

    2 OZ / 59.2 ML
  • Sugar Plum [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Sugar Plum]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment
    Sugar Plum [Tower 28 Beauty's LipSoftie® Lip Treatment in Sugar Plum applied on model]
    New

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Sugar Plum

BORN AND RAISED IN LOS ANGELES

We’re inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that’s safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.

Take Shade Quiz