Break Out the SPF,
Not Your Skin

NEW! SOS FaceGuard
Broad Spectrum SPF 30 Sunscreen

Break Out the SPF,
Not Your Skin

NEW! SOS FaceGuard
Broad Spectrum SPF 30 Sunscreen

Skin Flare-Ups?
Not On Our Watch

Skin Flare-Ups?
Not On Our Watch

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BORN AND RAISED IN LOS ANGELES

We're inspired by the lifeguard towers (our namesake!) along the SoCal coast that stand for safety and community. Our mission? To bring you high-performance makeup and skincare that's safe for even the *most* sensitive skin.

Find Your Shade

Every 😊 is different! Our makeup products comes in a range of colors so you can swipe right on your best match.