Swipe Serum Concealer
Swipe Serum Concealer
A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.
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- ☁️Lightweight Serum
- ✨Natural Finish
- 👌Medium Coverage
- 🍃Silicone-Free
- 🙅🏻♀️Won't Clog Pores
- 😳Sensitive Skin Safe
Tell Me More
Tell Me More
Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn’t cling to dry patches.
Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.
Ingredients
Ingredients
Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.
Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
How To Use
How To Use
Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.
Pro Tip! Select one shade lighter than your skin tone to brighten.
![1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A001_3100a3f8-0eff-4bdf-811d-4d351c67fd02.png?v=1692392887&width=1445)
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![Swipe Serum Concealer](http://www.tower28beauty.com/cdn/shop/files/Swipe-14.0PV-Model1.jpg?v=1692366459&width=1445)
![[Shared - before and after of 3 different women wearing Tower 28 Beauty Swipe Serum Concealer to cover and conceal redness, blemishes, and dark circles.]](http://www.tower28beauty.com/cdn/shop/files/ShadeMatchMainComponent.jpg?v=1692392887&width=1445)
![1.0 BH [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_201.0_20BH_20-_20Model_201_05283837-404e-443f-baea-1ec317c29276.jpg?v=1692392887&width=1445)
![1.0 BH [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_201.0_20BH_20-_20Model_202.jpg?v=1692392887&width=1445)
![1.0 BH [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_201.0_20BH_20-_20Model_202_bc52ba23-70aa-4bf1-b126-da4fc0bcc6d6.jpg?v=1692392887&width=1445)
![1.0 BH [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 1.0 BH]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_201.0_20BH_20-_20Model_201.jpg?v=1692392887&width=1445)
![2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A002_a0bb19f8-32e2-449a-8911-f658f90c79e1.png?v=1692392887&width=1445)
![2.0 BU [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_202.0_20BU_20-_20Model_201_c369091b-0a1b-456c-a30e-df3b410f536a.jpg?v=1692392887&width=1445)
![2.0 BU [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_202.0_20BU_20-_20Model_202.jpg?v=1692392887&width=1445)
![2.0 BU [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_202.0_20BU_20-_20Model_202_5637d418-995b-4b0e-a522-9fbba0563d89.jpg?v=1692392887&width=1445)
![2.0 BU [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 2.0 BU]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_202.0_20BU_20-_20Model_201.jpg?v=1692392887&width=1445)
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![3.0 CC [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_203.0_20CC_20-_20Model_201_d7b35cc9-978f-47ac-af16-fdabff75f629.jpg?v=1692392887&width=1445)
![3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_203.0_20CC_20-_20Model_202.jpg?v=1692392887&width=1445)
![3.0 CC [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_203.0_20CC_20-_20Model_202_23a9ea9f-bcea-43bf-a63c-3753ed1b6474.jpg?v=1692392887&width=1445)
![3.0 CC [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_203.0_20CC_20-_20Model_201.jpg?v=1692392887&width=1445)
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![4.0 DTLA [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_204.0_20DTLA_20-_20Model_201_f1b38137-b365-455f-a9f5-a4023ce72bfb.jpg?v=1692392887&width=1445)
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![4.0 DTLA [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 4.0 DTLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_204.0_20DTLA_20-_20Model_202.jpg?v=1692392887&width=1445)
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![5.0 EP [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 5.0 EP to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_205.0_20EP_20-_20Model_202_220b090b-8fc0-4ab2-a9b9-6e17d512fc92.jpg?v=1692392887&width=1445)
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![6.0 IE [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_206.0_20IE_20-_20Model_201_45e8d4e0-4807-423d-b1f3-e079e4493d9b.jpg?v=1692392887&width=1445)
![6.0 IE [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_206.0_20IE_20-_20Model_202.jpg?v=1692392887&width=1445)
![6.0 IE [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 6.0 IE to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_206.0_20IE_20-_20Model_202_79723583-a738-4a28-898d-7d7648839f94.jpg?v=1692392887&width=1445)
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![7.0 KTOWN [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_207.0_20KTOWN_20-_20Model_202_1f801567-19c4-49db-98cb-143975d146ae.jpg?v=1692395100&width=1445)
![7.0 KTOWN [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 7.0 KTOWN]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_207.0_20KTOWN_20-_20Model_201.jpg?v=1692395100&width=1445)
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![12.0 PALI [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2012.0_20PALI_20-_20Model_202_916a4ac2-93ec-4b7e-9d58-da57e0f4371a.jpg?v=1692395100&width=1445)
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![12.0 PALI [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 12.0 PALI to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2012.0_20PALI_20-_20Model_201_c7b217ff-fc05-442e-a96c-dbcc12301c17.jpg?v=1692395100&width=1445)
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![13.0 PLAYA [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 13.0 PLAYA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2013.0_20PLAYA_20-_20Model_202.jpg?v=1692395100&width=1445)
![14.0 PV [Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A014_40542865-f05e-45d6-bc94-fd9e4d45b5c3.png?v=1692395100&width=1445)
![14.0 PV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_202_bd2d5ed8-6a11-4794-b90e-5190c2372411.jpg?v=1692395100&width=1445)
![14.0 PV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_201.jpg?v=1692395100&width=1445)
![14.0 PV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_201_062bd4ed-4d90-4daa-a1e4-7bfbcc6a316b.jpg?v=1692395100&width=1445)
![14.0 PV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 14.0 PV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2014.0_20PV_20-_20Model_202.jpg?v=1692395100&width=1445)
![15.0 SAMO [Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A015_dc34bae4-ec12-4cc2-8482-597742f326bb.png?v=1692395100&width=1445)
![15.0 SAMO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_202_128e5a6d-a02e-45c0-be7e-688e5b6f28f8.jpg?v=1692395100&width=1445)
![15.0 SAMO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_201.jpg?v=1692395100&width=1445)
![15.0 SAMO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_201_cf2a85e1-c35d-4ee9-a6ab-ab03e761c2b7.jpg?v=1692395100&width=1445)
![15.0 SAMO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2015.0_20SAMO_20-_20Model_202.jpg?v=1692395100&width=1445)
![16.0 SB [Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A016_fa886997-d86e-4f05-ac15-13b3e555c994.png?v=1692395100&width=1445)
![16.0 SB [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_201_27de36e6-d8fd-4d5d-9920-3d8914ba4407.jpg?v=1692395100&width=1445)
![16.0 SB [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_201.jpg?v=1692395100&width=1445)
![16.0 SB [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_202_a08938cc-2db4-4bc5-a8fd-a500dd8c7779.jpg?v=1692395100&width=1445)
![16.0 SB [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 16.0 SB]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2016.0_20SB_20-_20Model_202.jpg?v=1692395100&width=1445)
![17.0 SD [Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A017_dcfb49b6-a739-4e6d-9938-fb6d5b067e6e.png?v=1692395100&width=1445)
![17.0 SD [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_201_64268af1-78ae-4bac-8ab1-0c4b13db1f99.jpg?v=1692395100&width=1445)
![17.0 SD [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_202.jpg?v=1692395100&width=1445)
![17.0 SD [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_202_05501b54-a1cc-4722-a86d-9997e146bf5e.jpg?v=1692395100&width=1445)
![17.0 SD [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 17.0 SD]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2017.0_20SD_20-_20Model_201.jpg?v=1692395100&width=1445)
![18.0 SGV [Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A018_788b380a-1d0c-429b-aeff-89462a8c87d9.png?v=1692395100&width=1445)
![18.0 SGV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_202_8da65bbf-cd33-4cfd-9b49-af595478a89b.jpg?v=1692395100&width=1445)
![18.0 SGV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_201.jpg?v=1692395100&width=1445)
![18.0 SGV [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_201_26389874-a790-49ca-be2a-7dd83c2d3542.jpg?v=1692395100&width=1445)
![18.0 SGV [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2018.0_20SGV_20-_20Model_202.jpg?v=1692395100&width=1445)
![19.0 WEHO [Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A019_5cafeb6c-4f5e-4e4e-a57e-92c7b3923ea1.png?v=1692395100&width=1445)
![19.0 WEHO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_202_feafed4d-5859-4fd5-8895-675a8e8ecf55.jpg?v=1692395100&width=1445)
![19.0 WEHO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_201.jpg?v=1692395100&width=1445)
![19.0 WEHO [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_201_7f21aee7-0c44-4812-aeec-b4e8b0b0458a.jpg?v=1692395100&width=1445)
![19.0 WEHO [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 19.0 WEHO]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2019.0_20WEHO_20-_20Model_202.jpg?v=1692395100&width=1445)
![20.0 WLA [Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20Serum_20Concealer_20_E2_80_94_C2_A020_bbbed2c1-99e3-4982-bc8d-78acce7b13e1.png?v=1692395100&width=1445)
![20.0 WLA [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2020.0_20WLA_20-_20Model_201_7a4bab59-128a-41b9-8c7d-2a9e35b5ccc5.jpg?v=1692395100&width=1445)
![20.0 WLA [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2020.0_20WLA_20-_20Model_201.jpg?v=1692395100&width=1445)
![20.0 WLA [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe-20.0WLA-Model2_566cf784-2896-447a-b078-73344b28a70f.jpg?v=1692395084&width=1445)
![20.0 WLA [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe-20.0WLA-Model2.jpg?v=1692395084&width=1445)
![[Shared - All 20 shades of Tower 28 Beauty Swipe Serum Concealer swatched on 3 arms of light, medium, and deep skin tone to show how the makeup looks on different skin tones.]](http://www.tower28beauty.com/cdn/shop/files/SwipeArmSwatch.jpg?v=1692392887&width=1445)
![[Shade match chart showing 3 models wearing fair shades of Tower 28 Swipe Serum Concealer, including shades:1.0 BH,2.0 BU,3.0 CC]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY1-3.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing light shades of Tower 28 Swipe Serum Concealer, including shades:4.0 DTLA,5.0 EP,6.0 IE]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY4-6.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades:7.0 KTOWN,8.0 LBC,9.0 MDR]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY7-9.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing medium shades of Tower 28 Swipe Serum Concealer, including shades:10.0 NOHO,11.0 OC,12.0 PALI]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY10-12.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing tan shades of Tower 28 Swipe Serum Concealer, including shades:13.0 PLAYA,14.0 PV,15.0 SAMO]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY13-15.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:16.0 SB,17.0 SD,18.0 SGV]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY16-18.jpg?v=1692453841&width=1445)
![[Shade match chart showing 3 models wearing deep shades of Tower 28 Swipe Serum Concealer, including shades:18.0 SGV,19.0 WEHO,20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/SHADEFAMLY18-20.jpg?v=1692453841&width=1445)
![[Shared - All 20 shades of Tower 28 Beauty Swipe Serum Concealer in reference to all SunnyDays SPF 30 Tinted Sunscreen shades for easy comparison and shade matching]](http://www.tower28beauty.com/cdn/shop/files/PPAGE2_1.jpg?v=1694027261&width=1445)
![[Shared - All 20 shades of Tower 28 Beauty Swipe Serum Concealer on 20 models laid in a grid arrangement by depth of skin tone and undertone, to show how the makeup looks on different models.]](http://www.tower28beauty.com/cdn/shop/files/ShadeMatchGrid.jpg?v=1694027261&width=1445)
![[The light range of Tower 28 Beauty Swipe Serum Concealer collection, including shade 4.0 DTLA, worn by 3 different models, arranged into a grid graphic.]](http://www.tower28beauty.com/cdn/shop/files/SHADE_20FAMLY_204-6_41adae61-a832-47d8-ae84-bb84ea7b858f.jpg?v=1694027261&width=1445)
![[The light range of Tower 28 Beauty Swipe Serum Concealer collection, including shade 5.0 EP, worn by 3 different models, arranged into a grid graphic.]](http://www.tower28beauty.com/cdn/shop/files/SHADE_20FAMLY_204-6_1899b4ee-9740-4812-b406-f6a3f0425397.jpg?v=1694027261&width=1445)
![[The medium range of Tower 28 Beauty Swipe Serum Concealer collection, including shade 6.0 IE, worn by 3 different models, arranged into a grid graphic.]](http://www.tower28beauty.com/cdn/shop/files/SHADE_20FAMLY_204-6_5baba26f-2bf1-40e9-9c93-d95411048abc.jpg?v=1694027261&width=1445)
![[The deep range of Tower 28 Beauty Swipe Serum Concealer collection, including shade 16.0 SB, worn by 3 different models, arranged into a grid graphic.]](http://www.tower28beauty.com/cdn/shop/files/SHADE_20FAMLY_2016-18_62509132-37e6-4f63-967b-65d1a1bd0486.jpg?v=1694027261&width=1445)
![[The deep range of Tower 28 Beauty Swipe Serum Concealer collection, including shade 17.0 SD, worn by 3 different models, arranged into a grid graphic.]](http://www.tower28beauty.com/cdn/shop/files/SHADE_20FAMLY_2016-18_d9018c49-9135-411c-bf8e-c5613f616cde.jpg?v=1694027261&width=1445)
![[The deep range of Tower 28 Beauty Swipe Serum Concealer collection, including shade 18.0 SGV, worn by 3 different models, arranged into a grid graphic.]](http://www.tower28beauty.com/cdn/shop/files/SHADE_20FAMLY_2016-18_1fa5a4f9-9376-4222-8fe1-03920c224ebb.jpg?v=1694027261&width=1445)
![20.0 WLA [A person's face with an evened out complexion after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2020.0_20WLA_20-_20Model_202.jpg?v=1694027261&width=1445)
![20.0 WLA [A person's face before and after using Tower 28 Beauty's Swipe Serum Concealer in shade 20.0 WLA to cover up dark circles, blemishes, and discoloration]](http://www.tower28beauty.com/cdn/shop/files/Swipe_20-_2020.0_20WLA_20-_20Model_202_1854171c-5f44-44ac-959f-37a95507eba3.jpg?v=1694027261&width=1445)
Swipe Serum Concealer
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Find Your Shade
We've got you covered 😉 with 20 seamless shades!
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4.0 DTLA
Light with Medium Cool undertones -
1.0 BH
Fair with Neutral undertones -
2.0 BU
Light with Neutral Cool undertones -
3.0 CC
Light with Warm Peach undertones -
5.0 EP
Light with Neutral undertones -
6.0 IE
Medium with Light Neutral undertones -
7.0 KTOWN
Medium with Neutral undertones -
8.0 LBC
Medium with Warm Peach undertones -
9.0 MDR
Medium with Olive undertones -
10.0 NOHO
Medium with Tan Neutral undertones -
11.0 OC
Tan with Medium Warm undertones -
12.0 PALI
Tan with Medium Neutral undertones -
13.0 PLAYA
Tan with Warm Golden undertones -
14.0 PV
Tan Warm with Olive undertones -
15.0 SAMO
Deep with Peach undertones -
16.0 SB
Deep with Neutral undertones -
17.0 SD
Deep with Warm undertones -
18.0 SGV
Deep with Golden undertones -
19.0 WEHO
Rich with Golden undertones -
20.0 WLA
Rich with Neutral undertones
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"Allure editors love the cooling, gel-like feel, medium-to-full coverage formula that targets undereye discoloration with hyaluronic acid, lysine, and caffeine."
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"It packs a punch! 💪 I can’t believe how much coverage I got from just a tiny swipe."
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“Tower 28 Is Making Sensitive Skin 🎉 Fun”
![[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]](http://www.tower28beauty.com/cdn/shop/files/FB_1_1_-_Light.png?v=1692346876&width=900)
Swipe On to
Swipe Out
Redness
Blemishes
Dark Circles
![[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]](http://www.tower28beauty.com/cdn/shop/files/ALL_SHADES_GRID-2048.jpg?v=1692376498&width=900)
Lightweight + Buildable
Gliiiiiiides like a serum.
Medium-Full Coverage
With high-performance coverage.
Won't Cling To Dry Patches
Calming, and helps soothe sensitive skin.
Skin-Like Natural Finish
Available in 20 seamless shades.
Meet Your MatchF.A.Q.
Is Swipe Serum Concealer safe for sensitive or acne-prone skin?
Can Swipe Serum Concealer be used as a foundation?
How can I get shade matched for Swipe Serum Concealer?
Do I need to set Swipe Serum Concealer with powder?
Tower 28 IRL
Skin Type: Acne-prone, sensitive
Skin Type:
Acne-prone, sensitive