• [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • Pistachio [The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio]
    Iced XOXO [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO]
    XOXO [The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO]
    Chill [The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill]
    Magic [The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic]
    Sesame [The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame]
    Fire [The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire]
    Spicy [The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy]
    Wild [The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild]
    Coconut [The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut]
    Magic [A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips]

    ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Pistachio
  • JuiceBalm Lip Balm Set [Shared: A close up of all four shades in Tower 28 Beauty's JuiceBalm Set: Drink, Shake, Mix, and Squeeze.] JuiceBalm Lip Balm [Shared: A close up of all four shades of Tower 28 Beauty's JuiceBalm: Drink, Shake, Mix, and Squeeze.]
    Save on Sets

    JuiceBalm Set

    All 4 Juicy Shades

    JUICEBALM SET
  • [A model holding the Tower 28 Beauty SOS Rescue Spray in hand.]

    Healthy dewy skin starts here.

    Shop SOS Spray
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ] Set [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment from the Set and wearing it on her lips]
    Save on Sets

    LipSoftie® Lip Treatment Set

    Tinted Lip Treatment Balm

    Set
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax

  • Not sure what to get 👀? Take our product quiz!

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  • Shade: Broad [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Broad]
    Shade: Getty [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Getty]
    Shade: Hammer [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Hammer]
    Shade: Simon [The Tower 28 Beauty Sculptino™ Cream Contour in the shade Simon]
    Sculptino® Cream Contour

    Sculptino® Cream Contour

    Soft-Matte Bronzer + Contour

    Broad

  • Not sure what to get 👀? Take our product quiz!

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  • Shade: Work of Art [The Tower 28 Beauty OneLiner Lip Liner in the shade Work of Art]
    Shade: Check Me Out [The Tower 28 Beauty OneLiner in the shade Check Me Out]
    Shade: Paint My Number [The Tower 28 Beauty OneLiner in the shade Paint My Number]
    Shade: Color Me Fine [The Tower 28 Beauty OneLiner in the shade Color Me Fine]
    Shade: Fill Me In [The Tower 28 Beauty OneLiner in the shade Fill Me In]
    Shade: Draw Me [The Tower 28 Beauty OneLiner Lip Liner in the shade Draw Me]
    Shade: Gift Set [The Tower 28 Beauty OneLiner in the set]
    OneLiner® Lip Liner
    TikTok Viral

    OneLiner® Lip Liner

    High-Pigment Lip + Eye Liner

    Work of Art
  • Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi]
    Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Red Bean Mochi
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]
    Save on Sets

    Everyday Base-ics Set

    Choose Your Shades

    Choose —
    $48
    $48
    On Sale Sold out
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.] [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.]
    Save on Sets

    The Complexion Trio

    Protect, Correct, and Set

    Choose —
    $70
    $70
    On Sale Sold out
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Palisades Pink
  • Red Bean Mochi [The Tower 28 Beauty LipSoftie® Lip Treatment in the shade Red Bean Mochi] Red Bean Mochi [Tower 28 Beauty's LipSoftie® Lip Treatment in Red Bean Mochi applied on model Madi]
    New

    Red Bean Mochi LipSoftie®

    Tinted Lip Treatment Balm

    Red Bean Mochi

13 products

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