


SOS LipSoftie® Lip Treatment
SOS LipSoftie® Lip Treatment
A clinically-tested + derm-approved vegan lip treatment that delivers the intense hydration of a lip mask to rescue dry, chapped lips.
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- 💧Instantly Hydrating
- 💋Prevents Dry Lips
- ✨Soft Shine Finish
- 😋Food-Grade Flavor
- 📝Clinically-Proven
- 👩⚕️Derm-Approved
Tell Me More
Tell Me More
Designed for sensitive, irritated lips, this cushiony treatment balm delivers instant comfort + long-lasting hydration for smooth, softie lips.
LipSoftie® Lip Treatment is made with a blend of four soothing restorative oils and lysine, it’s non-sticky and made with food-grade flavor to avoid further drying out lips.
Ingredients
Ingredients
Shea Butter: Boosts lip hydration and soothes skin.
Jojoba Oil: Locks in moisture to keep lips soft and supple.
Lysine: Prevents dryness and helps to smooth + soften lips.
Hydrogenated Polyisobutene, Polybutene, Diisostearyl Malate, Hydrogenated Soybean Oil, Hydrogenated Olive Oil, Polyhydroxystearic Acid, Hydrogenated Jojoba Oil, Ethylene/Propylene/Styrene Copolymer, Copernicia Cerifera (Carnauba) Wax, Euphorbia Cerifera (Candelilla) Wax, Lauroyl Lysine, Butyrospermum Parkii (Shea) Butter, Ricinus Communis (Castor) Seed Oil, Caprylyl Glycol, Tocopherol, Ethylhexylglycerin, Phytosterols, Tocopheryl Acetate, Butylene/Ethylene/Styrene Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Glycine Soja (Soybean) Oil, Cocos Nucifera (Coconut) Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Flavor (Aroma), Benzyl Alcohol, Benzyl Benzoate, Iron Oxides (Ci 77491, Ci 77499), Red 6 (Ci 15850).
How To Use
How To Use
Lather on for hydration and comfort. Use at night for an overnight mask.
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/PACKSHOT-SOS.webp?v=1738608225&width=1445)
![SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]](http://www.tower28beauty.com/cdn/shop/files/CAMPAIGNHERO-SOS_1_0a828e6c-1155-444f-ba18-6e350a828486.jpg?v=1708123833&width=1445)
![[A swatch of Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-SOS_e4954e4d-e632-4320-8118-3a3fa5e6c8ea.jpg?v=1708123833&width=1445)
![[A before and after image of the same lips showcasing the effectiveness of Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla after one week of use]](http://www.tower28beauty.com/cdn/shop/files/BA-1_1_eb0f27af-9908-4cf3-aaaf-d578a9e18c36.jpg?v=1708123833&width=1445)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie™ Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-2_351ea318-badd-4b92-91f8-0deaf0e51599.jpg?v=1708123833&width=1445)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie™ Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-OVERNIGHT_a68d8407-2aa2-4dd7-a322-c6e421f9ea3b.jpg?v=1708123833&width=1445)
![[Shared: Before and after photos of 2 different lips showing the hydrating effects of Tower 28 Beauty LipSoftie™ Lip Treatment]](http://www.tower28beauty.com/cdn/shop/files/LS_BA_QUAD-1WEEK-1_1_f26ec282-1274-441c-8495-0092e14b1dd8.jpg?v=1708123833&width=1445)
![[Shared: Product texture swatches of Tower 28 Beauty LipSoftie™ Lip Treatment on a white background]](http://www.tower28beauty.com/cdn/shop/files/TEXTURESWATCH-LIPSOFTIE_3_21d7ae7a-15af-4537-a207-789ab6a176f0.jpg?v=1708123833&width=1445)
![SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]](http://www.tower28beauty.com/cdn/shop/files/MODELQUAD-SOS_1_b657071e-1468-4f1f-ab96-e3e6243e6c01.jpg?v=1708123833&width=1445)
![[Shared: The results of Tower 28 Beauty LipSoftie™ Lip Treatment clinical studies listed out]](http://www.tower28beauty.com/cdn/shop/files/CLINICALRESULTS_3_9bb960cc-20fb-4a3e-9269-2d4ed954dffa.jpg?v=1708123807&width=1445)
![[The benefits of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla explained]](http://www.tower28beauty.com/cdn/shop/files/POD_-_WATERMELON_KIWI_1.jpg?v=1722534009&width=1445)
![[The key ingredients of Tower 28 Beauty LipSoftie™ Lip Treatment SOS Vanilla listed out]](http://www.tower28beauty.com/cdn/shop/files/INGREDIENTINFOGRAPHIC-SOS_1_56359dce-1a50-4559-ada3-d6e15d546f1a.jpg?v=1722534018&width=1445)
![[Tower 28 Beauty LipSoftie™ Lip Treatment in SOS Vanilla has 100% recycled plastic packaging.]](http://www.tower28beauty.com/cdn/shop/files/EARTH-SENSITIVE_1_cc26ec41-e4f8-42c5-891c-3d512f6651c5.jpg?v=1722534018&width=1445)



SOS LipSoftie® Lip Treatment
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SOS LipSoftie® Lip Treatment
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This vegan formula is derm-approved + 100% clinically proven to heal and repair dry lips.


The Best Lip Treatment!
"My lips have never felt this healthy and or looked this supple before! This products feels so nice on my lips. It's smooth and not sticky at all. I love that this product contains quality ingredients like Shea Butter and Jojoba Oil, and that it's completely vegan and cruelty-free! I absolutely recommend this product and I can't wait to try more from Tower 28!"


A must have for dry, cracked lips!
"I have dry, chapped lips that crack especially during the colder months and the LipSoftie Lip Treatment saved my lips with no irritation... It has a lightweight texture that doesn't feel sticky. I enjoy wearing it during the day and at night as a lip mask. The LipSoftie is another great addition to the SOS line!"


Best Hydrating Lippie in the GAME
"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."


HOLY GRAIL lip treatment.
"This lip treatment saved my lips. I have been suffering with dry, peeling lips & after using this my lips are hydrated and soft again. It lasts a really long time on the lips & doesn’t dry them out like other treatments (I have tried SO many). It’s also not sticky at all! It feels so luxurious on my lips and smells amazing. I love it so much, I have to collect all of them!"


This product honestly saved my lips.
"This product honestly saved my lips especially during this weird transition between winter and spring where my dry skin/lips would normally flare up. The lip balm soaks into my lips beautifully, rather than sit on top, which is a major part in what I look for in a lip balm. It also lasts for about a couple hours on me, and keeps my lips soft for a few more hours ahead."


SO HYDRATING!
"One of the first things I noticed about the product was how hydrating it is! I hate sticky lip products but this was not sticky AT ALL. It feels so nice and hydrating on the lips and you can really tell it’s moisturizing."


A New Staple!
"This product is AMAZING! It really has a lasting hydrating effect. I have been using it both overnight and during the day and can see a noticeable difference in how soft my lips are (and not just in the hour or two after application like other alternatives)."


Soft lips ALL DAY
"I have lips that will peel and get crusty overnight if I don’t use a lip mask. I use it once in the morning and once at night. My lips have never felt so soft during the day! My lipstick looks flawless when I use this the night before. Plus, the smell is SO GOOD. It reminds me of a lip balm I loved as a teen but was discontinued. This is my new go to lip product!!"
The Best Lip Treatment!

Before

After
"My lips have never felt this healthy and or looked this supple before! This products feels so nice on my lips. It's smooth and not sticky at all. I love that this product contains quality ingredients like Shea Butter and Jojoba Oil, and that it's completely vegan and cruelty-free! I absolutely recommend this product and I can't wait to try more from Tower 28!"
A must have for dry, cracked lips!

Before

After
"I have dry, chapped lips that crack especially during the colder months and the LipSoftie Lip Treatment saved my lips with no irritation... It has a lightweight texture that doesn't feel sticky. I enjoy wearing it during the day and at night as a lip mask. The LipSoftie is another great addition to the SOS line!"
Best Hydrating Lippie in the GAME

Before

After
"Used it for 3 days & my lips were so unbelievably soft then day 5 I started noticing my chapped inner lips were finally disappearing which I’ve tried everything & nothing worked till now. No exaggerating. This is probably the best hydrating lip treatment & my newest obsession where I’ll be constantly hooked with at my finger tips."
HOLY GRAIL lip treatment.

Before

After
"This lip treatment saved my lips. I have been suffering with dry, peeling lips & after using this my lips are hydrated and soft again. It lasts a really long time on the lips & doesn’t dry them out like other treatments (I have tried SO many). It’s also not sticky at all! It feels so luxurious on my lips and smells amazing. I love it so much, I have to collect all of them!"
This product honestly saved my lips.

Before

After
"This product honestly saved my lips especially during this weird transition between winter and spring where my dry skin/lips would normally flare up. The lip balm soaks into my lips beautifully, rather than sit on top, which is a major part in what I look for in a lip balm. It also lasts for about a couple hours on me, and keeps my lips soft for a few more hours ahead."
SO HYDRATING!

Before

After
"One of the first things I noticed about the product was how hydrating it is! I hate sticky lip products but this was not sticky AT ALL. It feels so nice and hydrating on the lips and you can really tell it’s moisturizing."
A New Staple!

Before

After
"This product is AMAZING! It really has a lasting hydrating effect. I have been using it both overnight and during the day and can see a noticeable difference in how soft my lips are (and not just in the hour or two after application like other alternatives)."
Soft lips ALL DAY

Before

After
"I have lips that will peel and get crusty overnight if I don’t use a lip mask. I use it once in the morning and once at night. My lips have never felt so soft during the day! My lipstick looks flawless when I use this the night before. Plus, the smell is SO GOOD. It reminds me of a lip balm I loved as a teen but was discontinued. This is my new go to lip product!!"
F.A.Q.
What does LipSoftie® Lip Treatment feel like on my lips?
What is the best way to use the dome applicator for LipSoftie® Lip Treatment?
Is LipSoftie® Lip Treatment vegan + cruelty free?
What is the difference between LipSoftie® Lip Treatment, ShineOn Lip Jelly, and JuiceBalm Tinted Lip Balm?
LipSoftie™ IRL
- PPiaVerified BuyerReviewingLipSoftie® Lip TreatmentI recommend this productSkin Tone MediumWhat Did You Like About This Product? Color, Finish, Staying Power, Did Not Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 starsYesterdayBlood Orange Vanilla
At first, I thought this color might be too red, but it has become my new favorite. It is a nice sheer cherry color and very moisturizing on my lips. The scent smells like a vanilla cupcake with a hint of orange...so yummy!
Was this helpful? - IOIsidora O.Verified BuyerReviewingRed Bean Mochi LipSoftie®I recommend this productSkin Tone FairWhat Did You Like About This Product? Color, Staying Power, Did Not Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 stars6 days agoRed Bean Mochi
Beautiful shade! Smells yummy and feels hydrating on lips. Love these, please add more to the collection, I have them all!!!
Was this helpful? - AAndreaVerified BuyerReviewingLipSoftie® Lip TreatmentI recommend this productSkin Tone LightWhat Did You Like About This Product? FinishWould You Recommend This Product? YesRated 5 out of 5 stars2 weeks agonice formula!
the formula of these lippies is amazing. it leaves the lips feeling very hydrated and moisturized even after the product wears off. i have to admit that this shade isn’t my favorite as im light skinned but i feel like this shade is better oriented for a darker complexion
Was this helpful? - SUShay U.Verified BuyerReviewingLipSoftie® Lip TreatmentSkin Tone LightWhat Did You Like About This Product? Color, Did Not Irritate My SkinRated 3 out of 5 stars2 weeks agoColor = 😍
I love the color of Ube Vanilla and have 2 of them already. Downside of the product is that it runs out pretty fast, is slightly gritty, and product likes to come out the top when I haven't even touched it, so there is wasted product because I can't put it back in the tube! It also doesn't last very long, but I'm obsessed with the color and feeling.
Was this helpful? - AAndreaVerified BuyerReviewingLipSoftie® Lip TreatmentI recommend this productSkin Tone LightWhat Did You Like About This Product? Did Not Irritate My Skin, FinishWould You Recommend This Product? YesRated 5 out of 5 stars2 weeks agoLipsoftie
I love love the lipsofties! I have tried 4 shades in SOS Vanilla, Watermelon Kiwi, Ube Vanilla, and Red Bean Mochi! They are pretty moisturizing and last forever. I have used up two tubes already!! I love the variety of colors and hope they continue to add more, especially cool tones!!! Love!!!!
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