Skip to product information
Shade: Check Me Out
New Shades

OneLiner® Lip Liner

OneLiner® Lip Liner

4.8
Rated 4.8 out of 5 stars
199
Shade New
Check Me Out  (NEW)* : Warm Rose

A creamy, high-pigment, non-drying matte liner for lips, eyes, and cheeks to create infinite looks.

Free Shipping $30+ • Free Returns

  • 😘Creamy Liner
  • 👄Matte Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🫧Fragrance-Free
  • 😳Sensitive Skin Safe

Tell Me More

Made with good for you, moisturizing ingredients like shea butter and marula oil, these pencils glide on without tugging or dragging, and are super blendable.

Use it as a lip liner to contour lips, an eyeliner to define eyes, or a blush to add a pinch of color to cheeks or to add some fun freckles. 

OneLiner is safe for sensitive eyes, and is silicone-free, vegan, and cruelty-free.

Ingredients

Hydrogenated Jojoba Oil, Mica, Caprylic/Capric Triglyceride, Hydrogenated Vegetable Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Canola Oil/Canola/Huile de colza, Sclerocarya Birrea Seed Oil, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, Glyceryl Caprylate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

How to Use

The only rule is, there are no rules! Swipe on lips, eyes, cheeks, or anywhere else on the face.

Pro tip: dot shade DRAW ME all over nose and cheeks for a faux freckle effect!

View full details

OneLiner® Lip Liner

Check Me Out

OneLiner® Lip Liner

Check Me Out

ICYMI 🤭 Oneliner won a 2024 Allure Readers’ Choice award winner, voted by 600K people!

F.A.Q.

Where can I use OneLiner Multi-Liner?

We love multi-purpose products so we designed (+ safety tested) OneLiner for all use all over! Some ideas: use as a lip liner to contour lips, as an eyeliner to define eyes, as a blush to add a pinch of color to cheeks, or dot all over for fun freckles!

What shade of OneLiner should I use to line my lips?

You can find your best shade match by taking our shade match quiz. Click on the button in the top right of the screen labeled "Find My Shade".

Is OneLiner vegan + cruelty-free?

Yes, OneLiner Multi-Liner is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

Is Oneliner safe to use around the eye area?

Yes! Oneliner is ophthalmologist-tested, and safe for contact lens wearers and around the eye area.
4.8
Rated 4.8 out of 5 stars
Based on 199 reviews
Total 5 star reviews: 176 Total 4 star reviews: 16 Total 3 star reviews: 5 Total 2 star reviews: 1 Total 1 star reviews: 1
96%would recommend this product
Slide 1 selected
199 reviews
  • C
    Courtney
    Verified Reviewer
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Staying Power
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Was on the hunt for the best liner

    I have been on the hunt for the "your lips but better" liner. not only is this one perfect for daily wear, it looks so cute on my lower lash lid for a pop! and you cant beat the price!

  • D
    Dania
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    8 months ago
    Versatile

    I use this product as eyeliner for a quick way to enhance my eyes and it’s so versatile! The formula is very creamy and glides on effortlessly. It can be blended out with a brush for a light subtle look or drawn on for a bolder look. So easy to work with and a gorgeous color too. 5 stars!

  • E
    Elinor
    Flag of United States
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    The perfect multipurpose liner

    I don't love lining my lips, and I don't wear a lot of lipstick, but I am always looking for a way to enhance my natural look. I LOVE OneLiner for exactly that reason - I use this on my upper eyelids for a subtle smokey eye. I line and then smudge a little, so it's just a polished natural look. This product is perfect for everyone because you can use it any way you want it. A must in your every day make up collection!

  • IK
    Ilana K.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    Smooth neutral that stays!

    This product had great staying power but still went on smoothly with a creamy consistency. Loved the color, it was a great neutral to add some definition to my lips. I shared a before and after application in the pictures!

  • S
    Sarah
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    1 year ago
    So versatile!

    This is my first time using a multi-stick and I was super curious to see how it would work! I have always loved the idea of cohesive, natural makeup - with consistencies in color between the eyes, cheeks and lips, and this seemed to be the perfect product for the job. I got the color “Fill Me In” - a rosy, blush tone. The consistency is blendable with a nice opacity. I tried it under my eyes, blended onto my cheeks, and as a lip-liner (all seen in the photo) - I am super impressed with the versatility! This color gives a super youthful look, and my favorite use was accentuating my aegyo-sal, as popularized in Korean makeup. It is so cute!! Definitely recommend if you are looking for a one-stop-shop product to make your transitions seamless!

Reviews LoadedReviews Added
  • Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO] Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO shown on different skin tones.]
    Limited Edition

    Iced XOXO Lip Jelly

    Limited Edition Lip Gloss with Shimmer

    Iced XOXO
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Shade
    Palisades Pink
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    [Tower 28 Beauty Lil’ Softies Mini Set]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save $16

    SOS Rescue Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save $4

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Size
    Jumbo
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]
    New

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • SOS Complete Routine [Shared: Tower 28 Beauty's SOS Complete Routine which features SOS Daily Balancing Gel Cleanser, SOS Daily Rescue Spray, and SOS Barrier Cream. Shared] [Shared: Tower 28 Beauty SOS Routine]
    Save $16

    SOS 3-Step Skincare Set

    3-Step Skincare Routine

    Default Title
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    Bestseller

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    Standard
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]
    New

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    [Tower 28 Beauty Lil’ Softies Mini Set]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla