Skip to product information
Shade: Jet
Bestseller
Bestseller

MakeWaves® Mascara

MakeWaves® Mascara

4.6
Rated 4.6 out of 5 stars
1,227
 • 0.29 fl oz / 8.5 mL

A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.

Full-Size: Mini: :
Jet  - Black

Free Shipping $30+ • Free Returns

  • 💕Long + Full Lashes
  • 🏝Water-Resistant
  • Smudge-Free
  • 🌸Vegan
  • 🤓Contact Lens Safe
  • 👀Sensitive Eyes Safe

Tell Me More

This clean mascara is lightweight + endlessly buildable without getting crunchy or clumpy. It's also easy to wash off keeping eye irritation and lash breakage at bay.

Earth Sensitive Pledge: MakeWaves™ packaging is made from 78% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Aquaflex® Technology (conventionally found in haircare) helps keep lashes humidity-proof, visibly lifted, and volumized.

Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

How to Use

Pro Tip: Use the inner wave of the dual-sided brush to build up volume and the longer bristles to lengthen and define lashes.

Remove with gentle cleanser and water.

View full details

MakeWaves® Mascara

Jet

MakeWaves® Mascara

Jet

"If you're looking for a new mascara that's curling, lengthening, and defining without looking too overdone, you're going to want to purchase this immediately." — BYRDIE

Volumizing

Lengthening

Flake-Free

Infinitely Buildable

Amped-Up Lashes

F.A.Q.

Is MakeWaves™ Mascara waterproof?

MakeWaves™ Mascara is designed specifically for sensitive eyes and is not tested to be waterproof. Waterproof mascaras contain film-former ingredients that make them difficult to remove and are potentially irritating for sensitive eyes.

Is MakeWaves™ Mascara safe for contact lens wearers?

Yes! MakeWaves™ Mascara is ophthalmologist tested, safe for sensitive eyes, and safe for contact lens wearers!

Does MakeWaves™ Mascara work for straight lashes?

Yes! MakeWaves™ Mascara is formulated with Aquaflex® Technology, which is conventionally used in haircare styling, to help keep lashes humidity-proof and lifted while leaving lashes touchably soft.

Does MakeWaves™ Mascara have fibers?

MakeWaves™ Mascara does not contain fibers which are potentially irritating for sensitive eyes and are often made from micro-plastics.

Is MakeWaves™ Mascara vegan + cruelty-free?

Yes, MakeWaves™ Mascara is formulated without animal byproducts including beeswax, which is commonly found in conventional mascaras, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.6
Rated 4.6 out of 5 stars
Based on 1,227 reviews
Total 5 star reviews: 941 Total 4 star reviews: 148 Total 3 star reviews: 68 Total 2 star reviews: 37 Total 1 star reviews: 33
89%would recommend this product
Slide 1 selected
1,227 reviews
  • DW Profile picture for Danna W.
    Danna W.
    Verified Buyer
    I recommend this product
    Lash Type Long
    What Did You Like About This Product? Did Not Irritate Eyes, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Love this

    Best mascara I have ever bought and I’ve bought almost all of them💯

    Never had a single clump using this! So far it doesn’t flake either!! 🤯

    I love this so much I’m totally sold. I have tried so many different from extremely expensive to the drug store brand even and this is so clean and doesn’t flake, I love it.

  • SR Profile picture for Samantha r.
    Samantha r.
    Verified Reviewer
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Color, Volumizes, Did Not Irritate Eyes, Lengthens, Water Resistant
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Best mascara on the market!!!

    This is by Dr the most superior mascara on the market, lifting , thickening, lengthening! No smudges or flakes, this is a must have

  • SR Profile picture for Samantha r.
    Samantha r.
    I recommend this product
    Lash Type Curly
    What Did You Like About This Product? Volumizes, Did Not Irritate Eyes, Water Resistant, Lengthens, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    4 months ago
    Best mascara on the market!!!

    This mascara is unparalleled. One swipe provides volume and length, zero flaking and no smudging. I have not been able to stop using it from the first application. This is a must must must!

  • K
    Karolina
    Verified Buyer
    Lash Type Short
    What Did You Like About This Product? Lengthens, Volumizes
    Would You Recommend This Product? No
    Rated 3 out of 5 stars
    5 months ago
    It’s a great mascara but …

    I really liked that mascara at first but after only about three weeks of using it’s already so dry and crumbly! It’s not a super cheap product so I was expecting it to last longer. Just to make it clear- I don’t leave it open for too long and usually don’t have this issue with cheaper products from drug stores. Such a shame because at the beginning it was great and made my lashes look incredible. I just can’t justify spending $20 for a mascara I can only use for about a month and then it’s simply too dried out to be used.

  • DR
    Daniela R.
    Flag of United States
    I recommend this product
    Rated 5 out of 5 stars
    6 months ago
    Sensitive eyes? Try Makewaves ☺️

    I’ve been using this mascara since it came out and I’ve tried many others in the path, but nothing compares to the T28 Makewaves mascara! I often suffer from irritation in my eyes with other brands, but not with T28, it’s clean ingredients allow me to use it all day everyday! It makes my lashes not only longer, but fuller. If you are looking for a gentle, high quality mascara T28 is the way to go! ✨✨✨✨

Reviews LoadedReviews Added
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • MakeWaves® Lash Curler

    Curls, Lifts, + Gentle On The Lashes

    Default Title
  • ShineOn Lip Jelly

    Non-Sticky Lip Gloss

    Shade
    Pistachio
  • BeachPlease Cream Blush

    Luminous Cheek + Lip Color

    Shade
    FINEST HOUR
  • SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    TikTok Viral

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Size
    Standard
  • JuiceBalm Lip Balm

    Buttery Smooth Vegan Lip Balm

    Shade
    Drink
  • Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO] Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO shown on different skin tones.]
    New

    Iced XOXO Lip Jelly

    Limited Edition Lip Gloss with Shimmer

    Iced XOXO
  • Swipe Serum Concealer

    All-Over Hydrating Concealer

    Shade
    4.0 DTLA
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Shade
    Palisades Pink
  • SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    Shade
    05 Fairfax
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Color
    Jet
  • LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Shade
    Ube Vanilla