• [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
New
New

SOS (Store. Our. Stuff.) Makeup Bag

SOS (Store. Our. Stuff.) Makeup Bag

This lightweight, padded mesh bag is designed for function and generously sized to hold all your beauty essentials (and then some). For a limited time, celebrate the launch with us. This bag is yours, free with any $80+ order ($24 value).
  • ✨Site Exclusive
  • 🧳Fits all T28 Product
  • ♻️Recycled Lining
  • 🍃Lightweight
  • 🌸Vegan
  • 🫧Easy to Clean

Tell Me More

The exterior’s orange mesh is a nod to lifeguard buoys. Fun fact: Tower 28 is named after a real lifeguard tower in LA!

Inside, you’ll find a purple lining made from recycled plastic bottles, as part of our Earth Sensitive Pledge—good for the planet, great for your stuff.

It’s perfectly sized to fit all your T28 favorites, even the big guys like SOS Cleanser, yet compact enough to toss in your tote for those on-the-go moments. Bonus: the paracord zipper pull adds a little extra flair.

Vegan.

Care Instructions

Wipe the lining with a dry or damp cloth to keep things fresh!

View full details
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag

SOS (Store. Our. Stuff.) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag
  • [Shared: SOS (Store. Our. Stuff) Makeup Bag

SOS (Store. Our. Stuff.) Makeup Bag
  • Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO] Iced XOXO Lip Jelly [The Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO shown on different skin tones.]
    New

    Iced XOXO Lip Jelly

    Limited Edition Lip Gloss with Shimmer

    Iced XOXO
  • 4.0 DTLA [Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA]
    1.0 BH [Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH]
    2.0 BU [Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU]
    3.0 CC [Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC]
    5.0 EP [Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP]
    6.0 IE [Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE]
    7.0 KTOWN [Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN]
    8.0 LBC [Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC]
    9.0 MDR [Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR]
    10.0 NOHO [Tower 28 Beauty Swipe Serum Concealer in the shade 10.0 NOHO]
    Swipe Serum Concealer

    Swipe Serum Concealer

    All-Over Hydrating Concealer

    4.0 DTLA
  • Shade: Palisades Pink [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Palisades Pink]
    Shade: Translucent Trestles [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Translucent Trestles]
    Shade: Balboa Banana [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Balboa Banana]
    Shade: Hermosa Honey [The Tower 28 Beauty GetSet Blur + Set Pressed Powder in the shade Hermosa Honey]
    GetSet™ Pressed Powder
    TikTok Viral

    GetSet™ Pressed Powder

    Instantly Blurred and Smoothed Skin

    Palisades Pink
  • [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.] [Shared: The Complexion Trio features SunnyDays Tinted SPF 30, Swipe Serum Concealer, and GetSet Pressed Powder.]
    Save on Sets

    The Complexion Trio

    Protect, Correct, and Set

    Choose —
    $70
    $70
    On Sale Sold out
  • 05 Fairfax [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax]
    10 Larchmont [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont]
    13 La Cienega [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega]
    15 Melrose [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose]
    18 Montana [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 18 Montana]
    20 Mulholland [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland]
    25 Ocean Park [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park]
    30 PCH [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH]
    35 Point Dume [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume]
    38 Pomona [Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona]
    SunnyDays™ Tinted SPF 30

    SunnyDays™ Tinted SPF 30

    Sun Protection + Complexion Coverage

    05 Fairfax
  • [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.] [Shared: Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish.]
    Save on Sets

    Everyday Base-ics Set

    Choose Your Shades

    Choose —
    $48
    $48
    On Sale Sold out
  • [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara] [Shared: Tower 28 Beauty Essentials Set featuring SOS Rescue Spray in 1 oz, SunnyDays SPF 30 Tinted Sunscreen, BeachPlease Cream Blush, ShineOn Lip Jelly, and MakeWaves Mascara]
    Save on Sets

    Tower 28 Essentials Set

    Pick Your Custom Shades

    Choose —
    $88
    $88
    On Sale Sold out
  • Shade: Jet [The Tower 28 Beauty MakeWaves™ Mascara in the shade Jet.]
    Shade: Drift [The Tower 28 Beauty MakeWaves™ Mascara in the shade Drift.]
    Shade: Jet [The Tower 28 Beauty MakeWaves Mini Mascara in the shade Jet.]
    [Shared]
    [Two models wearing the Tower 28 Beauty MakeWaves™ Mascara in Jet]
    Bestseller

    MakeWaves® Mascara

    Lengthening + Volumizing Mascara

    Jet
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Ube Vanilla
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Save on Sets

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose —
    $30
    $30
    On Sale Sold out
  • [Shared: Tower 28 Beauty SOS Bestsellers Kit] [Shared: Tower 28 Beauty SOS Bestsellers Kit includes a full-size SOS Spray]
    Save on Sets

    SOS Rescue Bestsellers Kit

    Limited Edition Skincare Trio

    Default Title
  • SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.] [Shared: Model smiles into camera holding Tower 28 Beauty SOS Daily Rescue Facial Spray 4oz and 1oz next to her face]
    Save on Sets

    SOS Spray Duo

    Skincare Travel Essentials

    Default Title
  • Jumbo [Tower 28 Beauty SOS Recovery Cream in Jumbo Size]
    Standard [Tower 28 Beauty SOS Recovery Cream in Standard Size]
    [Shared: Tower 28 Beauty SOS Recovery Cream]
    New

    SOS Recovery Cream

    Barrier Recovery Moisturizer with Ceramides

    Jumbo
  • SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla] SOS Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in SOS Vanilla and wearing it on her lips]

    SOS LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    SOS Vanilla
  • [Shared: Tower 28 Beauty SOS Routine] [Shared: Tower 28 Beauty SOS Routine]
    Save on Sets

    SOS 3-Step Skincare Set

    Cleanser, Toner, & Moisturizer Set

    Default Title
  • 4oz [Tower 28 Beauty SOS Rescue Spray in 4oz]
    SOS Spray Duo [Shared: Tower 28 Beauty's SOS Spray Duo which features SOS Daily Rescue Spray 4oz and 1oz.]
    Refill [Tower 28 Beauty SOS Rescue Spray in Refill size]
    1oz [Tower 28 Beauty SOS Rescue Spray in 1oz]
    [Shared: Tower 28 Beauty SOS Rescue Spray in 1oz, 4oz, and 12 oz]
    TikTok Viral

    SOS Rescue Spray

    Toner Treatment with Hypochlorous Acid

    Standard
  • [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser] [Shared: Tower 28 Beauty SOS Daily Balancing Gel Cleanser]

    SOS Gel Cleanser

    Balancing + Removes Makeup

    5 OZ / 150 ML
  • [Shared: Tower 28 Beauty SOS Rescue Serum] [Shared: Tower 28 Beauty SOS Rescue Serum and SOS Rescue Spray]

    SOS Rescue Serum

    Redness Relief with Hypochlorous Acid

    2 OZ / 59.2 ML
  • [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Watermelon Kiwi and SOS Clear] [Shared: Tower 28 Beauty LipSoftie™ Date Night Duo pictured in Ube Vanilla and Dulce de Leche]
    Save on Sets

    LipSoftie® Treatment Duo

    Pick Your Favorite Shades

    Choose —
    $30
    $30
    On Sale Sold out
  • Ube Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Ube Vanilla]
    Dulce de Leche [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Dulce de Leche]
    Watermelon Kiwi [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Watermelon Kiwi]
    Blood Orange Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Blood Orange Vanilla]
    SOS Vanilla [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade SOS Vanilla]
    LipSoftie® Lip Treatment Set [The Tower 28 Beauty LipSoftie® Lip Treatment Set includes 4 flavors. ]
    Confetti Cake [The Tower 28 Beauty LipSoftie™ Lip Treatment in the shade Confetti Cake]
    Ube Vanilla [A close up of a model holding Tower 28 Beauty's LipSoftie™ Lip Treatment in Ube Vanilla and wearing it on her lips]

    LipSoftie® Lip Treatment

    Tinted Lip Treatment Balm

    Ube Vanilla