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Tower 28 Essentials Set

Tower 28 Essentials Set

4.7
Rated 4.7 out of 5 stars
4,599

Get your hands dirty with clean makeup essentials. Everything you need for an easy 5-step sun-kissed, fresh-faced routine. Pick and choose your favorite shades:

SunnyDays™ Tinted SPF 30

Shade
05 Fairfax

BeachPlease Cream Blush

Shade
FINEST HOUR

ShineOn Lip Jelly

Shade
Pistachio

MakeWaves® Mascara

Color
Jet
Shade Finder

This set ships free within the US • Free Returns

SunnyDays SPF 30 Tinted Sunscreen (Full-size): a 2-in-1 mineral sunscreen with the daily sun protection you need and coverage you want. Choose from 14, buildable + flexible shades. Take the Shade Match Quiz find yours.



BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 7 sun-kissed shades, inspired by the colors of the Santa Monica sunset.

MakeWaves® Lengthening + Volumizing Mascara (Full-size): A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines for the most amped-up, natural-looking lashes.



ShineOn Lip Jelly (Full-size): a non-sticky lip gloss with the shine of a gloss, comfort of a balm, + a pop of color! Choose from 13 juicy shades. MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.



SOS Daily Rescue Facial Spray (Travel 1oz): a soothing, purifying, and repairing daily rescue spray for angry, stressed out skin.

SunnyDays™: Zinc oxide, 12.6%, Water/Aqua/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

BeachPlease Cream Blush: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

ShineOn Lip Jelly: Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

MakeWaves® Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).

SOS Daily Rescue Facial Spray: Water, Sodium Chloride, Hypochlorous Acid.

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Tower 28 Essentials Set

Tower 28 Essentials Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Can I customize my Tower 28 Essentials Set?

Absolutely! You can mix and match your favorite colors above. Not sure which colors to get? You can take our 3 mins Product Quiz linked in our navigation!

Is the Tower 28 Essentials Set vegan + cruelty-free?

Yes! Everything in the Tower 28 Essentials Set is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.
4.7
Rated 4.7 out of 5 stars
Based on 4,599 reviews
Total 5 star reviews: 3.9k Total 4 star reviews: 399 Total 3 star reviews: 156 Total 2 star reviews: 72 Total 1 star reviews: 79
93%would recommend these products
Slide 1 selected
4,599 reviews
  • SR Profile picture for stephanie r.google logo
    stephanie r.
    Verified Buyer
    SunnyDays™ Tinted SPF 30
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, Dryness
    What Did You Like About This Product? Color, Coverage, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 days ago
    Best Tinted SPF

    Love it on my skin, feels really light, moisturizer and is really good for sensitive skin , looks really natural.

  • S
    syynnaah
    Verified Buyer
    BeachPlease Cream Blush
    Reviewing
    BeachPlease Cream Blush
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Staying Power, Easy To Blend, Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Love it!

    I personally love the color/shade of red in makeup so it was inevitable for me to get this blush---WORTH IT.

  • S
    Sue
    Verified Reviewer
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Medium
    What Did You Like About This Product? Color, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Iced XOXO is my holiday go to

    I absolutely love this shade! The sparkle is so pretty and love how super glossy and comfortable the formula is! The product was gifted and already purchased a back up!!!

  • RM
    Ramira M.
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Tan
    What Did You Like About This Product? Color
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Sesame!!

    12/10 OMG GO BUY!! Non-sticky and legit looks like water on the lips!! 💗

  • A
    Ali
    Verified Reviewer
    ShineOn Lip Jelly
    Reviewing
    ShineOn Lip Jelly
    I recommend this product
    Skin Tone Light
    What Did You Like About This Product? Color, Easy To Blend, Staying Power, Did Not Irritate My Skin, Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 month ago
    Simply the best

    I’ve left a review recently about how much I loved this but I had to SHOW it too. This has never happened with any lip product I own lmao she all but gone

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