Go-To Set
Go-To Set
Your makeup essentials for quick touch-ups on the go. Pick and choose 3 full-size favorites with your custom shades:
Shade FinderThis set ships free within the US • Free Returns
What's Included
What's Included
Swipe Serum Concealer (Full-size): a hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.Take the Shade Match Quiz find yours.
BeachPlease Tinted Balm (Full-size): a buildable, pigmented, creamy multi-use color for lips + cheeks. Choose from 8 sun-kissed shades, inspired by the colors of the Santa Monica sunset.
MakeWaves Mascara (Full-size): a safe for sensitive eyes, vegan mascara that lengthens, defines, and holds a curl with Aquaflex® Technology for amped up, natural looking lashes.
Ingredients
Ingredients
Swipe Concealer: Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
BeachPlease Tinted Balm: Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).
MakeWaves Mascara: Water/Aqua/Eau, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Glyceryl Stearate, Hydrogenated Olive Oil Stearyl Esters, Synthetic Wax, VP/VA Copolymer, Stearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Palmitic Acid, Butylene Glycol, Olea Europaea (Olive) Oil Unsaponifiables, Aminomethyl Propanol, Ricinus Communis (Castor) Seed Oil, 1,2-Hexanediol, Caprylyl Glycol, Polyimide-1, Galactoarabinan, Rhus Succedanea Fruit Wax, Shorea Robusta Resin, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, Iron Oxides (CI 77499), Ultramarines (CI 77007).
Go-To Set
Go-To Set
DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING
Makeup That Won't Break You Out.
F.A.Q.
Can I customize my Tower 28 Go-To Set?
Is the Tower 28 Go-To Set vegan + cruelty-free?
- IAInellis A.Verified ReviewerReviewingSwipe Serum ConcealerI recommend this productSkin Challenges Redness, HyperpigmentationWhat Did You Like About This Product? Coverage, Easy to Blend, Finish, Lasting Power, Skincare BenefitsWould You Recommend This Product? YesRated 5 out of 5 stars1 week agoThe best concealer !!!
I have never loved a concealer more than I love this one! Honestly guys, I’ve been using the crap out of this concealer for myself every single day, just to make sure that it was one that I absolutely loved, and I absolutely love it! It is super buildable, but the best part about it is that it’s so hydrating! It is great to wear all throughout the day and doesn’t dwell your skin out at all. I never had an issue with the concealer near the under eye, or anywhere else on the face- and I use it on myself and my clients, definitely a kit staple. Highly recommend this.
Was this helpful? - LSLuke S.Verified BuyerReviewingBeachPlease Cream BlushI recommend this productSkin Tone FairWhat Did You Like About This Product? Easy To Blend, Did Not Irritate My Skin, ColorWould You Recommend This Product? YesRated 5 out of 5 stars3 weeks agoBeachPlease Cream Blush
So pretty and perfect for my skin-tone, I have been using the wrong blushes this whole time. I have to put water on it to make it easier to apply and blend but it is so pretty and worth it.
Was this helpful? - DWDanna W.Verified BuyerReviewingMakeWaves® MascaraI recommend this productLash Type LongWhat Did You Like About This Product? Did Not Irritate Eyes, ColorWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoLove this
Best mascara I have ever bought and I’ve bought almost all of them💯
Never had a single clump using this! So far it doesn’t flake either!! 🤯
I love this so much I’m totally sold. I have tried so many different from extremely expensive to the drug store brand even and this is so clean and doesn’t flake, I love it.
Was this helpful? - DDianaVerified ReviewerReviewingSwipe Serum ConcealerI recommend this productSkin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, HyperpigmentationWhat Did You Like About This Product? Easy to Blend, Coverage, Skincare Benefits, Lasting Power, Didn't Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoHormonal Acne/Mental Health
Here’s an enhanced version of your message:
After struggling with hormonal acne for years, I developed a fear of wearing makeup, convinced it only worsened my breakouts. Two years ago, I gave it up entirely, which led to a depressive disorder and isolation because showing my irritated skin was too embarrassing. I began to focus on repairing my skin barrier, and a few months later, my skin started to clear. I thought, “Maybe I can try makeup again?” but my intrusive thoughts kept me from feeling confident enough to do so.
This year, I started researching non-comedogenic products made for sensitive, acne-prone skin, and that’s when I discovered Tower 28 Beauty. My life changed after purchasing the Swipe Serum Concealer. For the first time, I didn’t feel guilty, anxious, or overwhelmed about wearing makeup—it became a safe space for my thoughts. Now, I feel confident wearing makeup because of Tower 28. I’ve embraced myself, found joy in wearing makeup again, and no longer feel the need to rush home to cleanse my face, worrying that it will cause more breakouts. I am so grateful for this brand. Btw the swipe serum is enough for me, I don’t own a foundation. 💜
Was this helpful? - AAndiVerified BuyerReviewingBeachPlease Cream BlushI recommend this productSkin Tone MediumWhat Did You Like About This Product? Color, Finish, Easy To Blend, Staying Power, Did Not Irritate My SkinWould You Recommend This Product? YesRated 5 out of 5 stars1 month agoRed Cream Blush is Perfection
This cream blush in the color Red gives me the most perfect flushed color. I cannot wait to keep using this super cute and easily blendable blush in the fall and winter!
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“Tower 28 Is Making Sensitive Skin 🎉 Fun”