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4.0 DTLA

Swipe Serum Concealer

Swipe Serum Concealer

4.8
Rated 4.8 out of 5 stars
497
 • 0.22 fl oz / 6.5 mL
Shade:
4.0 DTLA  - Light with Medium Cool undertones

A hydrating concealer that glides on like a serum but has the medium-buildable coverage power to instantly cover dark circles, redness, and blemishes.

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  • ☁️Lightweight Serum
  • Natural Finish
  • 👌Medium Coverage
  • 🍃Silicone-Free
  • 🙅🏻‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

Tell Me More

Swipe on to swipe out dark circles, redness, and blemishes! It’s weightless, easy to blend, and has a hydrating skin-like natural finish that doesn’t cling to dry patches.

Earth Sensitive Pledge: Swipe™ packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Hyaluronic Acid: Hydrates skin to keep it looking supple, smooth + bouncy.
Centella Asiatica Leaf Extract: Soothes + calms sensitive skin.
Lysine: Helps the production of collagen + repairs and prevents dry skin.

Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

How To Use

Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

Pro Tip! Select one shade lighter than your skin tone to brighten.

View full details

Swipe Serum Concealer

4.0 DTLA

Swipe Serum Concealer

4.0 DTLA
[A close up of a model before (left image) and after (right image) applying Swipe Serum Concealer on her redness and texture.]

Swipe On to

Swipe Out

Redness

Blemishes

Dark Circles

[Swatches of Tower 28 Beauty's Swipe Serum Concealer on different skin tones.]

Lightweight + Buildable

Gliiiiiiides like a serum.

Medium-Full Coverage

With high-performance coverage.

Won't Cling To Dry Patches

Calming, and helps soothe sensitive skin.

Skin-Like Natural Finish

Available in 20 seamless shades.

Meet Your Match

F.A.Q.

Is Swipe Serum Concealer safe for sensitive or acne-prone skin?

Yes, Swipe Serum Concealer is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and formulated without silicones. Infused with hyaluronic acid and centella asiatica leaf extract, Swipe is hydrating and won’t cling to dry patches, calming, and helps soothe sensitive skin. The pigments are also coated in lysine, an amino acid that helps with collagen production and preventing dry skin. What’s more, Swipe’s pigment levels are a whopping 25%, which ensures real coverage, while still feeling weightless and easy to blend.

Can Swipe Serum Concealer be used as a foundation?

Absolutely! You can use Swipe Serum Concealer all over to even skin tone, to spot conceal, or just under the eyes! Swipe Serum Concealer glides on, blends seamlessly, and has none of the hangups of traditional concealers (cakey, heavy, creasy, blotchy, drying…the list goes on!).

How can I get shade matched for Swipe Serum Concealer?

You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.com. We also offer 30 day free returns to help you find the perfect shade!

Do I need to set Swipe Serum Concealer with powder?

Personal preference! However you usually use concealer, you can use Swipe the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!
4.8
Rated 4.8 out of 5 stars
Based on 497 reviews
Total 5 star reviews: 434 Total 4 star reviews: 42 Total 3 star reviews: 10 Total 2 star reviews: 1 Total 1 star reviews: 10
96%would recommend this product
Slide 1 selected
497 reviews
  • IA
    Inellis A.
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Hyperpigmentation
    What Did You Like About This Product? Coverage, Easy to Blend, Finish, Lasting Power, Skincare Benefits
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 weeks ago
    The best concealer !!!

    I have never loved a concealer more than I love this one! Honestly guys, I’ve been using the crap out of this concealer for myself every single day, just to make sure that it was one that I absolutely loved, and I absolutely love it! It is super buildable, but the best part about it is that it’s so hydrating! It is great to wear all throughout the day and doesn’t dwell your skin out at all. I never had an issue with the concealer near the under eye, or anywhere else on the face- and I use it on myself and my clients, definitely a kit staple. Highly recommend this.

  • D Profile picture for Diana
    Diana
    Verified Reviewer
    I recommend this product
    Skin Challenges Chronic Sensitivity (Eczema, Rosacea, etc.), Redness, Acne/Blemishes, Texture, Hyperpigmentation
    What Did You Like About This Product? Easy to Blend, Coverage, Skincare Benefits, Lasting Power, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    2 months ago
    Hormonal Acne/Mental Health

    Here’s an enhanced version of your message:

    After struggling with hormonal acne for years, I developed a fear of wearing makeup, convinced it only worsened my breakouts. Two years ago, I gave it up entirely, which led to a depressive disorder and isolation because showing my irritated skin was too embarrassing. I began to focus on repairing my skin barrier, and a few months later, my skin started to clear. I thought, “Maybe I can try makeup again?” but my intrusive thoughts kept me from feeling confident enough to do so.

    This year, I started researching non-comedogenic products made for sensitive, acne-prone skin, and that’s when I discovered Tower 28 Beauty. My life changed after purchasing the Swipe Serum Concealer. For the first time, I didn’t feel guilty, anxious, or overwhelmed about wearing makeup—it became a safe space for my thoughts. Now, I feel confident wearing makeup because of Tower 28. I’ve embraced myself, found joy in wearing makeup again, and no longer feel the need to rush home to cleanse my face, worrying that it will cause more breakouts. I am so grateful for this brand. Btw the swipe serum is enough for me, I don’t own a foundation. 💜

  • SM Profile picture for Swati M.google logo
    Swati M.
    Verified Reviewer
    I recommend this product
    Skin Challenges Redness, Texture, Chronic Sensitivity (Eczema, Rosacea, etc.)
    What Did You Like About This Product? Coverage, Easy to Blend, Finish
    Would You Recommend This Product? Yes
    Rated 4 out of 5 stars
    3 months ago
    Love how hydrating and skin like it is!

    I think this has to be my top 2 concealers. It's hydrating, very skin-like, just the right amount of coverage, and has skincare benefits so I can have it all day and I won't break out, builds/blends perfectly!

    Would recommend this if you have combination to sensitive skin type. I only use this to cover my dark circles and slight discolouration and feel like my base makeup is sorted.

  • IC Profile picture for Iris C.
    Iris C.
    Verified Buyer
    I recommend this product
    Skin Challenges Redness, Dryness
    What Did You Like About This Product? Coverage, Finish, Skincare Benefits, Lasting Power, Easy to Blend
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    One of the most hydrating

    Is been so hard to put this concealer down is so good light weight blend so beautiful and looks flawless..

  • SA
    Stella A.
    Verified Reviewer
    I recommend this product
    Skin Challenges Acne/Blemishes
    What Did You Like About This Product? Coverage, Color, Easy to Blend, Finish, Didn't Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    3 months ago
    Everything I need in a concealer.

    I found my perfect shade in a sample swatch on a previous purchase of this concealer. I originally got the wrong shade and it was easy and uncomplicated to get a refund and order my correct shade. As someone who breaks out and messes with my skin I have struggled with coverage and feeling like my concealer is effective but…THIS CONCEALER IS EVERYTHING. It has perfect coverage for my blemishes and is hydrating without slipping around. I also am so happy I finally found a concealer that fits my skin tone! I’m wearing shade 2.0 BU

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